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Adviser Profile

As of Date 03/27/2024
Adviser Type - Large advisory firm
- Outside the United States
Number of Employees 31 10.71%
of those in investment advisory functions 14 16.67%
Registration SEC, Approved, 1/3/2017
Other registrations (1)
AUM* 2,004,116,159 34.64%
of that, discretionary 2,004,116,159 34.64%
Private Fund GAV* 1,345,162,601 37.97%
Avg Account Size 111,339,787 19.68%
SMA’s Yes
Private Funds 3 1
Contact Info 44 xxxxxxx
Websites

Client Types

- Pooled investment vehicles
- Charitable organizations
- Insurance companies
- Other

Advisory Activities

- Portfolio management for pooled investment vehicles
- Portfolio management for businesses

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
1B 1B 1B 851M 638M 425M 213M
2016 2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count3 GAV$1,345,162,601

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Brochure Summary

Overview

General Description of Serone Serone, an English limited liability partnership, is an investment adviser formed in England and Wales in June 2009. Serone was founded by Neil Servis and Adrian King. Neil Servis is the primary owner. Serone is authorized and regulated by the Financial Conduct Authority of the United Kingdom and is registered with the SEC as an investment adviser. While the full panoply of requirements under the Investment Advisers Act of 1940 (the “Advisers Act”) apply to Serone’s U.S. clients, the relationship between Serone, as a non-U.S. adviser, and its non-U.S. clients is not subject to all of the requirements of the Advisers Act. Description of Advisory Services Serone provides services as follows:
• investment advisory services on a discretionary basis to pooled investment vehicles (the “Funds”); and
• investment advisory services to separately managed accounts (“SMAs”; together with the Funds referred to collectively herein as the “Clients”). The Firm has launched a new product, a collateralized loan obligation offering, which is not structured as a private fund and is not currently being offered to US investors. In the future, Serone may form additional fund clients and accept additional SMAs that invest primarily in accordance with the same strategy or other strategies. Serone Capital Management GP Limited acts as general partner to the Serone Key Opportunities Fund LP. Serone Capital Management GP2 Limited is general partner of the Serone EC2 US Fund LP. Serone European Special Situations GP Limited is general partner of the Serone Special Situations U.S. Feeder LP. Serone Capital Management (Cayman) Limited (the “Procurement Agent”) acts as the Procurement Agent to the Funds and has responsibility for procuring the
appointment of an investment manager to provide investment management services to, and act as the investment manager of, the Fund and the Master Fund. The investment manager has the responsibility for the investment and reinvestment of the assets in each Master Fund. At the time of this annual filing, the Firm is in the process of winding down the Serone EC2 US Fund LP. Under the management agreements, the Procurement Agent is entitled to receive the management fee as described below. The Procurement Agent in turn appointed the Adviser under an investment management agreement to be responsible for the discretionary investment and reinvestment of the Client assets. References to “Adviser” and “Serone” below shall include the general partners and the Procurement Agent, if and as pertinent. Serone provides advisory services to its Clients principally pursuant to an investment strategy regarding structured credit securities with a focus on Europe. Serone does not participate in wrap fee programs and does not manage wrap fee accounts. Availability of Tailored Services Serone manages the Funds in accordance with the investment objectives outlined in each Fund’s private placement memorandum and governing documents. Investment advice is provided directly to the Funds and not to individual limited partners or shareholders (each an “Investor”). The Adviser manages the SMAs in accordance with negotiated guidelines and restrictions regarding investments and other investment criteria. These guidelines and restrictions are reflected in the investment management agreements between the Adviser and the SMAs. Client Assets Under Management As of December 31, 2023, Serone had $2,004,116,159 in discretionary regulatory assets under management and does have any non-discretionary regulatory assets under management.