Description of the Firm Heritage Financial Advisors, LLC provides fee-only financial planning, investment consultation and investment management services that depending upon each client's unique circumstances or specific request may be general in nature or focused on particular areas of interest or need. Our firm is an Ohio limited liability company that had been formed in 2010. We are not a subsidiary of, nor do we control, another financial services industry entity. Heritage Financial Advisors, LLC is registered as an investment advisor with the Securities and Exchange Commission (SEC) and is notice filed in Ohio. The firm and its associates may also register, become licensed or meet certain exemptions to registration and/or licensing in other jurisdictions in which they conduct advisory business. Majority ownership of LLC units (shares) is held by Heritage II, LLC and by S.M. Wright, LLC. All of these entities are owned by the firm’s principal executive, Sasha Wright and her information is provided in Item 19 of this brochure. Sasha Wright also serves as the firm’s Chief Compliance Officer (supervisor). The majority of the firm’s activities involve providing management of client assets. We also furnish investment advice through consultations that does not include continuous management of an account, as well as financial planning services. Heritage Financial Advisors, LLC does not sponsor or serve as portfolio manager for a wrap fee investment program. Client Assets Under Management As of December 31, 2023, our firm had approximately $157 million1 dollars of client assets under management through non-discretionary account agreements (as defined in Item 16-Investment Discretion). Introductory Review A complimentary interview is conducted by a qualified representative of the firm to determine the scope of services to be provided. During or prior to this meeting, you will be provided with the firm’s current ADV Part 2 advisory brochure2 that also incorporates its privacy policy statement. The firm will ensure any material conflicts of interest are disclosed regarding the firm and its associates that could be reasonably expected to impair the rendering of unbiased and objective advice. Should the client wish to engage Heritage Financial Advisors, LLC for its services, parties must enter into a written agreement, with further discussion and analysis conducted thereafter to ascertain financial need, goals, holdings, etc., as provided by the client. 1 The term “assets under management” and rounding to the nearest $100,000 are as defined by the SEC’s 2014 General Instructions for Part 2 of Form ADV. 2 In consonance with the SEC’s 2010 General Instructions for Part 2 of Form ADV (page 22) the firm provides requisite principal executive information within Item 19 of this document that might otherwise be found in Form ADV Part 2B. Form ADV Part 2 - 20240229 Page 5 of 29 Financial and portfolio planning will be based upon the information disclosed by the client or their legal agent, and incorporate the client's financial situation at the time the plan is presented. In performing its services the firm may, but is not required to, verify any information received from the client or from the client's agents. Financial Planning and Investment Consultation Services The firm provides financial planning and investment consultation services relating to various components which may be either broad-based or modular as the client may desire. Financial planning services may be provided on such subjects as: cash flow analysis, retirement capital needs, education funding, estate planning, charitable giving, or other specific needs as indicated by the client. Investment consultation may involve educating the client in the types of investment vehicles available, investment analysis and strategies, asset selection, as well as assisting the client in establishing their own investment account at their selected broker/dealer or custodian. The firm typically utilizes a long-term investment perspective, unless specifically requested to the contrary by the client. The client retains absolute discretion over all implementation decisions and is free to accept or reject any recommendation made by the firm. When the firm services focus only on certain areas of client interest or need, the client must understand that their overall financial situation or needs may not be fully addressed due to limitations they have established. Moreover, it remains each client's responsibility to promptly notify Heritage Financial Advisors, LLC if there is a material change in their financial situation or investment objectives for the purpose of evaluating or revising the firm's recommendations. The firm does not provide accounting or legal advice or services under its financial planning engagements. With the client's consent, the firm may work with the client's other advisors (accountants, attorneys, etc.) to assist with coordination and implementation of accepted strategies. Engagements involving financial planning and investment consultation services may be concluded upon delivery of the requested service. Clients are encouraged to contact the firm in the future, and at no time will these services span a calendar year period. Unless Heritage Financial Advisors, LLC is engaged for long-term services, pursuant a written agreement, it would be the client's responsibility to reengage these future services under a new or amended engagement. Workshop Presentations Appropriately trained and registered firm personnel may provide educational workshops on an “as announced” basis for groups desiring general advice on investments and personal finance. Topics may include issues related to wealth management, financial planning, retirement strategies, or various other economic and investment topics. Such workshops or programs are purely educational in nature and do not involve the sale of any investment products. Information presented will not be based on any one person’s need, nor does the firm provide individualized investment advice to attendees during these sessions. Form

ADV Part 2 - 20240229 Page 6 of 29 Investment Management Services Clients may also choose to engage the firm to implement the investment strategies it has recommended. Heritage Financial Advisors, LLC provides investment management services to its clients through either model or customized portfolios deemed appropriate to the client's investment objectives and tolerance for risk. The firm’s investment strategy is further described in Item 8 of this brochure. Investment Policy Statement When appropriate, Heritage Financial Advisors, LLC will assist the client in preparing an investment policy statement (IPS) reflecting the client's investment objectives, policy constraints and tolerance for risk. The IPS will be designed to be specific enough to provide guidance to the firm while concurrently allowing flexibility to respond to changing market conditions. Since the IPS will, to a large extent, be a product of information and data provided by the client, the client shall be responsible for review and final approval of the statement. Model Portfolios For accounts maintaining less than $1 million in assets the firm typically recommends the selection one or more model portfolios oriented toward the client's investment objective. Each portfolio is constructed based on the principles of the Modern Portfolio Theory. The result of this process is an allocation that produces what is believed to be an appropriate return for a given level of risk. Cost efficient index funds and exchange traded funds (ETFs) are researched and selected for each asset class in the model allocation. Customized Portfolios The firm also offers broader investment management services to clients with account values in excess of $1 million and whose circumstances require inclusion of individual securities or asset classes not available within a model portfolio. Existing positions within a client account containing various holdings will be evaluated and maintained when deemed appropriate. Charitable Foundations The firm provides charitable foundations investment management services as determined by its IPS that have been created, reviewed or revised in consultation with firm advisory staff. Existing positions within a charitable foundation account containing various holdings will be evaluated and maintained when deemed appropriate. Firm Services The firm will use its best judgment and good faith effort in rendering its services to its clients. Heritage Financial Advisors, LLC cannot warrant or guarantee any particular level of account performance, that an account will be profitable over time, or that a planning objective will be achieved. Past performance is not necessarily indicative of future results. Form ADV Part 2 - 20240229 Page 7 of 29 Except as may otherwise be provided by law, the firm will not be liable to the client, heirs, or assignees for any loss an account may suffer by reason of an investment decision made or other action taken or omitted in good faith by the firm with that degree of care, skill, prudence and diligence under the circumstances that a prudent person acting in a fiduciary capacity would use; any loss arising from the firm's adherence to the client or their legal agent's direction; or any act or failure to act by a service provider maintaining an account. Federal and state securities laws impose liabilities under certain circumstances on persons who act in good faith and, therefore, nothing contained in this brochure or your agreement with our firm shall constitute a waiver of any rights that you may have under federal and state securities laws. Retirement Plan Advice and Rollovers As a registered investment adviser, our firm is a fiduciary to every client, meaning that we are obligated to act in our clients’ best interests at all times. In addition to our fiduciary status as an investment adviser firm, when our firm provides advice to retirement investors, such as advice on an employer-sponsored retirement plan, Individual Retirement Account (IRA) or other qualified retirement plan, we may also be considered by the Department of Labor and the Internal Revenue Service to be acting as a fiduciary under Title I of ERISA and the Internal Revenue Code. These fiduciary obligations include requirements that we disclose our services and fees, conflicts of interest, and the reasons our recommendations are in the client’s best interests. After an analysis of the client’s situation and plan documents, we will consider relevant factors including but not limited to the following:
• Alternatives to rolling the employer plan to an IRA, including leaving the money in an employer’s retirement plan (if permitted); rolling the money to a new employer plan if available; or cashing out;
• The fees and expenses associated with both the employer’s plan and the rollover IRA (or other alternatives such as noted above) and whether the employer current pays for some or all of the plan’s expenses;
• The different levels of services and investments available under the employer plan and the rollover IRA, and other alternatives;
• Evidence that a rollover is the most appropriate choice in light of any additional costs and the resultant decrease in the client’s returns;
• How withdrawals are treated under each alternative (e.g., penalties up to age 55 vs. 59-1/2);
• Protection from creditors and legal judgments (unlimited vs. bankruptcy only; federal- and state- specific);
• Required minimum distributions;
• Tax implications of rolling shares of employer stock;
• The impact of economically significant investment features such as surrender schedules and index annuity cap and participation rates (such as in an employer-sponsored 403(b) plan account);
• Any other relevant variables particular to the client’s situation. The client will be made aware of conflicts of interest including but not limited to whether our firm will profit from a recommendation through financial planning and/or investment management fees, and whether Form ADV Part 2 - 20240229 Page 8 of 29 services we offer are already provided by or available through the current plan, potentially at no additional cost.