Firm Description
Adviser has been operating as an investment advisory firm since 2010.
Adviser connects financial advisors and their clients to a select group of alternative and traditional
investment funds that have been vetted by the Adviser’s team. The Conway Alternatives Platform
provides access to a curated list of alternative fund offerings covering multiple strategies. Adviser in turn
provides advisory services to the following pooled investment vehicles: Conway Offshore Access Fund,
Ltd., Conway Onshore Access Fund, LLC, Conway RIEF Onshore Access Fund, LLC, Conway Offshore
IEAF, LTD., Conway – Thompson Thrift 2023 Access Fund, LP (collectively, the “Access Funds”) and BG
Diversified, LLC (the “Private Fund”, together with the Access Funds, the “Funds”). Adviser also provides
investment management and consulting services to registered investment advisors, trust companies and
institutions to add guidance and expertise to their investment portfolios. These services
include manager investment and operational due diligence, capital markets research, asset
allocation analyses, portfolio construction, and education. Adviser’s business philosophy is to seek to
minimize investment risk through careful diversification among various asset classes and careful
selection of appropriate investment vehicles within each asset class. Adviser does not accept referral fees
from any investment management firm, preferring to retain complete autonomy in the manager selection
process.
Principal Owners
Adviser’s principal owners are Richard Douglass Baur and Thomas Steven Margulis, each through their
respective family trusts.
Types of Advisory Services
Private Fund Management
Adviser serves as advisor to the Access Funds that provide access for investors to a selection of third-
party investment funds (each, an “Investment Fund”) offered, managed or advised by a different adviser
that is unaffiliated with Adviser (each, an “Investment Manager”). The Access Funds make alternative
investing accessible to other investment advisers, family offices, trust companies, private banks and other
intermediaries (together, “Firms”), who may in turn serve their own clients. Access Fund subscribers
invest in a series of the respective Access Fund that corresponds to an investment in an underlying
Investment Fund. Through an agreement with the Access Funds, Adviser provides services to the Access
Funds including investment research and operational due diligence, reporting, regulatory compliance,
and operational management. Please see Item 8, Methods of Analysis, Investment Strategies and
Risk of Loss, for more details on and descriptions of Adviser’s investment strategies and the evaluation,
selection and monitoring of Investment Managers.
Adviser also serves as manager and investment adviser to the Private Fund that invests in underlying
Investment Funds. In its capacity as manager of the Private Fund, Adviser initiates new investments in
the Private Fund and manages the affairs and investments of the Private Fund. Adviser may also serve as
manager or General Partner and/or investment adviser or sub-adviser to other private funds. The Funds
are exempt from registration
under the Investment Company Act of 1940, and the securities of the Funds
are not registered under the Securities Act of 1933.
With respect to the Funds, any restrictions on investments in certain types of securities are set forth in
the respective fund’s offering documents received by each fund investor prior to investment. Once
invested in an Access Fund or the Private Fund, investors cannot impose restrictions on the types of
securities in which the Access Funds or the Private Fund may invest. From time to time, the Firm or its
affiliates also enter into side letters and other agreements and arrangements with certain investors which
provide terms and conditions that are more advantageous than those set forth in the applicable Funds’
offering materials. Such terms and conditions may include special rights to make future investments in
the Funds or other investment vehicles or accounts managed by Adviser, different transparency rights,
redemption rights reporting rights, and/or different fee terms.
Investment Consulting
Adviser provides the following services to its investment consultant clients:
Design of Investment Objectives
Adviser will assist the client in articulating a consensus opinion of investment objectives and preparing
a written Statement of Investment Objectives. This statement will contain guidelines relating to return,
risk, liquidity, income needs, time horizon and other investment policies or restrictions as applicable.
Investment Strategy, Asset Allocation Study and Report
Adviser will identify appropriate asset classes and the amounts to be allocated to each asset class based
on the Statement of Investment Objectives. In addition, Adviser may provide advice regarding the client’s
investment strategy and sector or style diversification of its investments.
Manager Search and Selection
Adviser will search for, and assist in selecting, portfolio managers and investment products. Adviser will
conduct due diligence on the managers and will arrange in-person meetings with such managers where
feasible. Adviser will provide the client with manager profiles, which are updated at least annually.
Adviser will communicate the client’s Statement of Investment Objectives to the portfolio managers
selected by the client.
Performance Measurement and Evaluation
Adviser will measure and evaluate the performance of all portfolio managers employed by the client on a
monthly or quarterly basis.
Separate Account Management
Adviser provides separate account management services to certain clients. Separate account clients may
impose reasonable restrictions on Adviser’s authority to purchase certain investments.
Technology Funds Solutions
Adviser’s Technology Fund Solutions is used to develop secure, custom-built investor portals connecting
advisors and/or managers to their clients and/or investors through electronic portals that allow for
automated transactions and access to fund related documentation.
Adviser does not participate in wrap fee programs.
Assets Under Management
As of December 31, 2023, Adviser managed approximately $104,600,258 in client assets on a
discretionary basis and $898,647,301 in client assets on a non-discretionary basis.