Description of Firm
TownSquare Capital, LLC (“TownSquare”) is a registered investment adviser primarily based in Provo,
UT. We are organized as a limited liability company ("LLC") under the laws of the State of Utah. We have
been providing investment advisory services since June 2017. In July 2022, TownSquare Capital, LLC
was acquired by Orion Advisor Solutions, Inc. ("Orion"), a company controlled by funds affiliated with
Genstar Capital Partners LLC and TA Associates, LLC (the “Change of Control Transaction”). Therefore,
we are primarily owned by Orion Advisor Solutions, Inc. TownSquare Capital, LLC is a wholly-owned,
indirect subsidiary of Orion.
The following paragraphs describe our services and fees. As used in this brochure, the words "we," "our,"
and "us" refer to TownSquare Capital, LLC. The term “Primary Investment Adviser” refers to the affiliated
and unaffiliated third-party investment advisors who engage us to perform sub-investment advisory
services. The term “Underlying Client” refers to the end-investor whose funds we are managing at the
direction of the Primary Investment Adviser, as delegated to us by the Primary Investment Adviser. The
term “you” refers to the Primary Investment Adviser and those individuals in which we provide our
services directly to as further described in Item 7 – Types of Clients of this brochure.
Sub-Advisory Asset Management Services to Registered Investment Advisers
We offer sub-advisory services to both affiliated and unaffiliated third-party money managers (the
"Primary Investment Adviser") per the terms and conditions of a written Sub-Advisory Agreement
between us and the Primary Investment Adviser. This is sometimes referred to as Outsourced Chief
Investment Officer, or OCIO, services.
The Primary Investment Adviser maintains the direct relationship with the investor for whom we are
managing assets (the “Underlying Client”), and we manage these assets as delegated to us by the
Primary Investment Adviser. At the request of the Primary Investment Adviser, our supervised persons,
such as portfolio managers or investment strategists, may meet with Underlying Clients jointly with the
Primary Investment Adviser.
The Primary Investment Advisers that engage our sub-advisory services maintain both the initial and
ongoing day-to-day relationship with the Underlying Clients, including initial and ongoing determination
of client suitability for the designated investment strategies selected for the Underlying Clients.
Our obligation is limited to management of the allocated assets consistent with the objective and/or
strategy designated by the Primary Investment Adviser. If the custodian/broker-dealer is determined by
the Primary Investment Adviser, we will be unable to negotiate commissions and/or transaction costs,
and/or seek better execution. As a result, the Underlying Client may pay higher commissions or other
transaction costs or greater spreads, or receive less favorable net prices, on transactions for the account
than would otherwise be the case through alternative clearing arrangements recommended by us. Higher
transaction costs adversely impact account performance.
Our sub-advisory services involve discretionary asset management tailored to meet the Underlying
Client’s needs and investment objective, based on the information provided to us by the Primary
Investment Advisor. We require that the Underlying Client grant us trading authority at the custodian by
executing a Limited Power of Attorney to manage their account. Subject to a grant of discretionary
authorization, we have the authority and responsibility to formulate investment strategies on the
Underlying Client’s behalf based on the information provided to us by the Primary
Investment Adviser.
Discretionary authorization will allow us to determine the specific securities, and the amount of securities,
to be purchased or sold for the Underlying Client’s account without obtaining approval prior to each
transaction. The Primary Investment Advisor may permit the Underlying Client to limit our discretionary
authority (for example, limiting the types of securities that can be purchased or sold for the Underlying
Client account). The Primary Investment Advisor must provide us with a list of any such restrictions and
guidelines in writing.
As part of our asset management services, in addition to other types of investments (see disclosures
below in this section), we may invest Underlying Client assets according to one or more model portfolios
developed by our firm and selected by the Primary Investment Advisor. These models are designed for
investors with varying degrees of risk tolerance ranging from a more aggressive investment strategy to
a more conservative investment approach. Underlying Clients who may impose restrictions on investing
in certain securities or types of securities in their account may be prevented from investing in certain
models that are managed by us.
Pooled Investment Vehicles
We are the manager of TownSquare WTI Opportunity I, LLC. The Fund is closed to new investors.
We are the manager of TownSquare Sundance Bay Opportunity I, LLC. The Fund is offered to certain
sophisticated investors, who meet certain requirements under applicable state and/or federal securities
laws. Investors to whom the Fund is offered will receive a private placement memorandum and other
offering documents.
House Accounts
We may offer asset management services directly to employees and their relatives or close
acquaintances, as well as legacy accounts that have not transitioned to another Primary Investment
Adviser (i.e., House Accounts). The services are similar to those described above under the section
entitled “Sub-Advisory Asset Management Services to Registered Investment Advisers.”
Types of Investments
We offer advice on equity securities, warrants, corporate debt securities (other than commercial paper),
commercial paper, certificates of deposit, municipal securities, variable life insurance, variable annuities,
mutual fund shares, United States government securities, options contracts on securities, options
contracts on commodities, futures contracts on tangibles, futures contracts on intangibles, money market
funds, real estate, REITs, PIPEs, derivatives, structured notes, ETFs, private placements, interests in
partnerships investing in real estate, oil and gas.
Additionally, we may advise on various types of investments based on the Underlying Client’s stated
goals and objectives, as communicated to us by the Primary Investment Adviser. We may also provide
advice on any type of investment held in the Underlying Client’s portfolio at the inception of our sub-
advisory asset management services.
Wrap Fee Programs
In the event that we are engaged to provide investment advisory services as part of an unaffiliated wrap-
fee program, we will be unable to negotiate commissions and/or transaction costs. Under a wrap
program, the wrap program sponsor arranges for the investor participant to receive investment advisory
services, the execution of securities brokerage transactions, custody and reporting services for a single
specified fee. Participation in a wrap program may cost the participant more or less than purchasing
such services separately.
Assets Under Management
As of December 31, 2023, we provide continuous management services for $8,777,551,735 in client
assets on a discretionary basis, and $0 in client assets on a non-discretionary basis.