Description of Advisory Firm
Vishria Bird Financial Group, LLC is registered as an Investment Adviser with the Securities and Exchange
Commission. We were founded in January 2018. Khakuji Trust and Khakal Trust II are the principal owners
of VBFG. As of December 31, 2022, VBFG manages $363,130,313 on a discretionary basis and $35,609,333
on a non-discretionary basis.
Types of Advisory Services
Investment Management Services
We are in the business of managing individually tailored investment portfolios. Our firm provides
continuous advice to a client regarding the investment of client funds based on the individual needs of
the client. Through personal discussions in which goals and objectives based on a client's particular
circumstances are established, we develop a client's personal investment policy or an investment plan
with an asset allocation target and create and manage a portfolio based on that policy and allocation
target. During our data-gathering process, we determine the client’s individual objectives, time horizons,
risk tolerance, and liquidity needs. We may also review and discuss a client’s prior investment history, as
well as family composition and background.
Account supervision is guided by the stated objectives of the client (e.g., maximum capital appreciation,
growth, income, or growth and income), as well as tax considerations. Clients may impose reasonable
restrictions on investing in certain securities, types of securities, or industry sectors. Fees pertaining to
this service are outlined in Item 5 of this brochure.
Financial Planning
Financial planning is a comprehensive evaluation of a client’s current and future financial state by using
currently known variables to predict future cash flows, asset values and withdrawal plans. The key
defining aspect of financial planning is that through the financial planning process, all questions,
information and analysis will be considered as they impact and are impacted by the entire financial and
life situation of the client. Clients purchasing this service will receive a written or an electronic report,
providing the client with a detailed financial plan designed to achieve his or her stated financial goals and
objectives.
The client always has the right to decide whether or not to act upon our recommendations. If the client
elects to act on any of the recommendations, the client always has the right to affect the transactions
through anyone of their choosing.
In general, the financial plan will address any or all of the following areas of concern. The client and
advisor will work together to select the specific areas to cover. These areas may include, but are not
limited to, the following:
• Business Planning: We provide consulting services for clients who currently operate their own
business, are considering starting a business, or are planning for an exit from their current
business. Under this type of engagement, we work with you to assess your current situation,
identify your objectives, and develop a plan aimed at achieving your goals.
• Cash Flow and Debt Management: We will conduct a review of your income and expenses to
determine your current surplus or deficit along with advice on prioritizing how any surplus should
be used or how to reduce expenses if they exceed your income. Advice may also be provided on
which debts to pay off first based on factors such as the interest rate of the debt and any income
tax ramifications. We may also recommend what we believe to be an appropriate cash reserve
that should be considered for emergencies and other financial goals, along with a review of
accounts (such as money market funds) for such reserves, plus strategies to save desired amounts.
• College Savings: Includes projecting the amount that will be needed to achieve college or other
post-secondary education funding goals, along with advice on ways for you to save the desired
amount. Recommendations as to savings strategies are included, and, if needed, we will review
your financial picture as it relates to eligibility for financial aid or the best way to contribute to
grandchildren (if appropriate).
• Employee Benefits Optimization: We will provide review and analysis as to whether you, as an
employee, are taking the maximum advantage possible of your employee benefits. If you are a
business owner, we will consider and/or recommend the various benefit programs that can be
structured to meet both business and personal retirement goals.
• Estate Planning: This usually includes an analysis of your exposure to estate taxes and your current
estate plan, which may include whether you have a will, powers of attorney, trusts and other
related documents. Our advice also typically includes ways for you to minimize or avoid future
estate taxes by implementing appropriate estate planning strategies such as the use of applicable
trusts.
We always recommend that you consult with a qualified attorney when you initiate,
update, or
complete estate planning activities. We may provide you with contact information for attorneys
who specialize in estate planning when you wish to hire an attorney for such purposes. From time-
to-time, we will participate in meetings or phone calls between you and your attorney with your
approval or request.
• Financial Goals: We will help clients identify financial goals and develop a plan to reach them. We
will identify what you plan to accomplish, what resources you will need to make it happen, how
much time you will need to reach the goal, and how much you should budget for your goal.
• Insurance: Review of existing policies to ensure proper coverage for life, health, disability, long-
term care, liability, home and automobile.
• Investment Analysis: This may involve developing an asset allocation strategy to meet clients’
financial goals and risk tolerance, providing information on investment vehicles and strategies,
reviewing employee stock options, as well as assisting you in establishing your own investment
account at a selected broker/dealer or custodian. The strategies and types of investments we may
recommend are further discussed in Item 8 of this brochure.
• Retirement Planning: Our retirement planning services typically include projections of your
likelihood of achieving your financial goals, typically focusing on financial independence as the
primary objective. For situations where projections show less than the desired results, we may
make recommendations, including those that may impact the original projections by adjusting
certain variables (e.g., working longer, saving more, spending less, taking more risk with
investments).
If you are near retirement or already retired, advice may be given on appropriate distribution
strategies to minimize the likelihood of running out of money or having to adversely alter spending
during your retirement years.
• Risk Management: A risk management review includes an analysis of your exposure to major risks
that could have a significantly adverse effect on your financial picture, such as premature death,
disability, property and casualty losses, or the need for long-term care planning. Advice may be
provided on ways to minimize such risks and about weighing the costs of purchasing insurance
versus the benefits of doing so and, likewise, the potential cost of not purchasing insurance (“self-
insuring”).
• Tax Planning Strategies: Advice may include ways to minimize current and future income taxes as
a part of your overall financial planning picture. For example, we may make recommendations on
which type of account(s) or specific investments should be owned based in part on their “tax
efficiency,” with consideration that there is always a possibility of future changes to federal, state
or local tax laws and rates that may affect your situation.
We recommend that you consult with a qualified tax professional before initiating any tax
planning strategy, and we may provide you with contact information for accountants or attorneys
who specialize in this area if you wish to hire someone for such purposes. We will participate in
meetings or phone calls between you and your tax professional with your approval.
Pension Consulting
As part of our financial planning service, we offer pension consulting for clients as part of their financial
planning fee. We work with various third-party administrators and based on your business’s
circumstances and needs, we will assist you in determining which third-party service provider’s services
are appropriate for implementing a retirement plan for your business. Factors considered in making this
determination, include the number of participants, expected or current annual deposits, employee
census, and plan type, which are discussed during our consultation.
Discretionary Fiduciary Services
Accept discretionary fiduciary liability within the meaning of Section 3(38) of ERISA for the investment
selection and monitoring process of investment options in a retirement plan, with the exception of
company stock.
Participant Education/Communication
Attend educational workshops and enrollment meetings for plan participants
• Create and deliver educational workshops for plan participants
• Prepare customized participant communications
• Conduct enrollment meetings
Client Tailored Services and Client Imposed Restrictions
We offer the same suite of services to all of our clients. However, specific client financial plans and their
implementation are dependent upon a client suitability form, which outlines each client’s current
situation (income, tax levels, and risk tolerance levels) and is used to construct a client specific plan to aid
in the selection of a portfolio that matches restrictions, needs, and targets.
Wrap Fee Programs
We do sponsor and participate in a wrap fee program. Please see our Appendix 1 regarding our wrap
program information.