Our firm was established in 2008 by the principal owner, Joseph Massman, and has one subsidiary: ETF Store Financial Services LLC. The ETF Store, Inc. is also doing business as Novadius Wealth Management. Full-Service Advisory: Our full-service advisory offering provides investment advice and portfolio management, in addition to the option of financial planning and goals-based forecasting. This offering may be provided to individuals, corporations, or other business entities. Our investment advisory services include determining your investment objectives, risk tolerance, time horizon and other relevant information at the beginning of our advisory relationship. We will then use this information to develop an investment strategy, enabling our firm to provide continuous and focused investment advice and/or make investments on your behalf. As part of our portfolio management services, we may recommend a model or customized portfolio for your account(s) in accordance with the information you provide to us. We will monitor your portfolio on an ongoing basis and will make changes and/or rebalance your portfolio as required by changes in market conditions and in your financial circumstances. We tailor our advisory services to meet the needs of our clients and seek to ensure that your portfolio is managed in a manner consistent with those needs and objectives. We primarily invest using exchange traded funds (ETFs) in client accounts, though other types of securities may also be used. Your assets are held at an independent custodian and we have discretionary authority to conduct trades in your account. You retain complete control and ownership of all cash and securities in the managed account. Our authority is limited to the placement of purchase or sale orders with the custodian and withdrawal of management fees. Financial planning and goals-based forecasting may include advice on such matters as retirement planning, education planning, and insurance. Retirement planning involves reviewing your current and projected future income and expenses, retirement needs, account contributions, and investment accounts to determine if you are saving and investing appropriately to meet your retirement goals. We will provide specific recommendations regarding savings rates and investment accounts based on this information. Education planning involves projecting the amount needed to achieve college or other post- secondary education funding goals, along with specific advice on ways to reach those funding goals. Education planning may also include recommendations on college savings options such as a Section 529 plan. Our financial planning process may involve advice on budgeting, along with an analysis of exposure to major risks that could have a significant adverse impact on your financial situation such as premature death, disability, or the need for long-term care. As part of this process, we may recommend the purchase of certain insurance products to appropriately manage these risks

to your financial situation. All advice provided through our financial planning process is based on the personal financial information that we obtain from you, assumptions you select, and other planning assumptions determined by us. Additionally, we may provide clients, 401(k) Plan fiduciaries, and/or Plan participants with 401(k) or pension consultation on a more specific basis. This typically involves services provided to 401(k) Defined Contribution Plans and other corporate retirement plans. Our services may include: participant education, enrollment meetings, delivering risk tolerance questionnaires, investment option selection, model portfolio creation, and recommending and coordinating with outside service providers such as Record Keepers and Third-Party Administrators (TPAs). We do not receive, nor do we accept, any compensation from these outside service providers. There is no minimum account balance required for our 401(k) or pension consulting services, which may be offered to both individuals and corporations. The ETF Store Part 2A of Form ADV: Firm Brochure Page 5 of 14 Online Automated Investment Platform – iPortfolios: We offer an online automated investment platform, iPortfolios, which helps guide you through the process of investing in a lineup of our model portfolios on your own. Through this platform, you authorize us to select money managers on your behalf to implement these model portfolios. You will complete an online assessment, providing information regarding your investment objectives, risk tolerance, and time horizon. Based on the information you provide, the platform will select the appropriate model portfolio for your situation. Your portfolio will then be monitored on an ongoing basis and the money managers will make changes and/or rebalance your portfolio as required by market conditions or changes you make to your online assessment. Our model portfolios primarily invest in exchange traded funds (ETFs), though other publicly-traded securities may also be used. Your assets are held at an independent custodian and the money managers will have discretionary authority to conduct the appropriate trades in your account. You retain total control and ownership of all cash and securities in the managed account. The money managers’ authority is limited to the placement of purchase or sale orders with the custodian and withdrawal of management fees. Financial Planning/Consulting: We also provide the non-investment management financial planning services included above, as well as other general investment consulting, on a stand-alone project basis. In these instances, services are tailored to the individual needs of the client. Wrap Fee Program: We do not participate in a Wrap Fee Program. Assets: As of April 29, 2024, The ETF Store, Inc. managed $147,767,578 in client assets. Of that, approximately $132,026,079 is managed on a discretionary basis and approximately $15,741,499 on a non- discretionary basis.