4a: Firm Description
Wade Financial Advisory, Inc. was established in January 1992 by Rodney D. Wade. Our main office is
located in Campbell, California.
4a1: Principal Members
Rodney D. Wade, President: Mr. Wade may be contacted by email at rwade@wadefa.com or by
telephone at (408) 369-7399.
Rachael J. Bellah, Chief Compliance Officer (“CCO”): Mrs. Bellah may be contacted by email at
rachael@wadefa.com or by telephone at (408) 369-7399.
4b: Types of Advisory Services
Wade Financial Advisory, Inc. offers a variety of investment advisory services to our clients. We work with
our clients to identify their investment goals and objectives as well as risk tolerance in order to create a
portfolio allocation designed to reflect their financial goals and objectives.
Wealth Management and Financial Planning Retainer Services
These programs are the core of the Wade Financial Advisory, Inc. asset management system. This combines
our investment management and financial planning services. It is designed for individuals, families, trusts,
corporations and Qualified and ERISA plans with only owner participants. For ERISA plans, this includes
serving as a 3(21) fiduciary providing investment recommendations to the plan sponsor and/or trustee. Wade
Financial Advisory, Inc. serves to advise the client on the selection and subsequent performance of
investments. We may provide aspects of financial planning, sometimes culminating in a written plan.
Philosophy
We believe that your wealth management deserves the most diligent and disciplined process possible. Our
core methodology is to construct and manage efficient diversified portfolios based upon rigorous proven
academic and institutional research that match your financial objectives.
Investment Management Services
Our investment management services are typically offered as part of our wealth management and financial
planning retainer services, but in certain cases, can be offered as a standalone service. It is designed for
individuals, families, trusts, corporations and Qualified and ERISA plans with only owner participants. Wade
Financial Advisory, Inc. serves to advise the client on the selection and subsequent performance of
investments.
The investment options within an account may include stocks, bonds, closed end funds, exchange traded
funds, exchange traded notes, no-load mutual funds, load-waived mutual funds, separate accounts, LP/LLC
interests, money market accounts, and bank deposits. Other investments may be added or removed over
time. There may be other legacy assets (previously purchased, such as corporate stock options, real estate,
previously purchased investments, etc.) which may not be considered part of the account. Wade Financial
Advisory, Inc. may elect not to render investment advice or provide other services with respect to these
assets.
As part of our investment advisory services, Wade Financial Advisory, Inc. may recommend that the client
use the services of a third-party investment adviser to manage a portion or all of your investment portfolio.
Factors that we take into consideration when making our recommendation(s) include, but are not limited to,
the following: performance, methods of analysis, fees, your financial needs, investment goals, risk tolerance,
and investment objectives. We will monitor performance to ensure its management and investment style
remains aligned with your investment goals and objectives.
Philosophy
The primary benefit of a modeled portfolio is the disciplined investment approach that it brings to a client.
The client can select one investment or several investment models ranging from conservative to growth or
optionally create a custom model with the Advisor.
Financial Planning Services
Wade Financial Advisory, Inc. offers financial planning services for clients. Wade may utilize outside
consultants to provide a financial plan that considers all of your assets, liabilities, goals and objectives and
includes gathering all information necessary to provide you with appropriate and agreed upon services, which
may include one or more of the following:
Investment Planning
Investment Policy Statements
Financial Independence
Retirement Planning
Capital Needs Analysis (Goal Funding)
Income Tax Planning
Estate Plan Advising
Education Planning
Risk Management, Employee Benefits and Insurance Reviews
Employee Equity Compensation (Stock Option) Planning
Other Projects (Provided under separate agreements)
Financial Planning includes, in all or part, but is not limited to: the preparation of a financial plan by an
Investment Advisor or an associated person of an Investment Advisor for an investment advisory client which
may include estate or tax planning recommendations, an annual or periodic review of financial plans, the
management and/or monitoring of a client's investments under financial plans, a provision of information
and/or advice to a client regarding the purchase and/or sale of securities, real estate, insurance contracts,
annuities contracts, or any types of real or personal property under financial plans.
Qualified and ERISA Plans (Retirement Plans with Non-Owner Participants)
This
program is an asset management system designed for qualified plans, individuals and organizations in
which client or plan participants self-direct the investment of their funds among specified investment options.
Wade Financial Advisory, Inc. advises the client on the selection and reports subsequent performance of
investments offered to participants.
Participants in this program may choose four or more investment asset classes that will go into the design of
three or more uniquely tailored portfolios. The portfolios are determined by asset allocation.
The investment options within a Program account may include no-load mutual funds, load-waived mutual
funds, exchange traded funds, exchange traded notes, collective trusts, separate accounts, money market
accounts, guaranteed investment contracts and stable funds. There may be other assets within the Plan
previously purchased (e.g., Plan Sponsor's corporate stock, previously purchased investments, etc.) which are
not considered to be part of the Program account. Wade Financial Advisory, Inc. does not render investment
advice or provide other services with respect to these assets.
At the request of the client, Wade Financial Advisory, Inc. provides general investment educational assistance
to participants. This may include suggested portfolio allocations based on investment options and participant
general investment objectives. Normally, these would be unique suggestions since the program has carefully
predetermined Lifestyle Portfolio Models based on answers to risk tolerance and investment needs profile
questionnaires. Wade Financial Advisory, Inc. may also discuss the plan at enrollment meetings for
Participants.
In certain instances, Wade’s services will include or be limited to the monitoring and reporting of the
performance of certain investments in the client’s account(s). Wade, in this capacity, may recommend
changes, provide the client with reports or other information, and periodically review the suitability of the
investment(s) for the client.
The client is free to accept or reject the broker or dealer recommendations provided by Wade. In
recommending brokers and dealers, Wade will seek best execution.
Wade may, on occasion, recommend that all or a portion of the assets in the client’s account(s) be managed
by an outside investment manager or sub-advisor. Fees charged by a sub-advisor will be fully disclosed to the
client. In all discretionary client’s account(s), except to the extent the client directs otherwise, Wade is
authorized to use its discretion in selecting or changing a sub-advisor and/or outside money manager to the
client’s accounts without prior approval from the client. Wade will perform initial and ongoing investment
and operational due diligence of these sub-advisors. Furthermore, the outside managers will be evaluated on
an initial and ongoing basis.
Wade has adopted policies and procedures to comply with the ERISA fiduciary standards when advising
retirement asset rollovers, as set forth in the Department of Labor Fiduciary Rule (“DOL PTE”). As prescribed
by the DOL PTE clients will receive an investment and fee comparison analysis for approval prior to the
investment rollover of retirement assets.
Wade will respond to a written request by the client to obtain information required to comply with reporting
and disclosure requirements of ERISA within 30 days. Wade will, within 30 days of discovering, correct and
disclose to the client any unintentional error or omission made by it. Wade will disclose to the client any
change to the information in Wade’s ERISA Plan Clients Agreement within 60 days of learning of the change.
Philosophy
The primary benefit of a modeled portfolio is the disciplined investment approach that it brings to a client.
The client can select one or more of seven investments ranging from very conservative to aggressive growth
or optionally direct the fund choices.
4c: Client Tailored Relationships and Restrictions
Wade offers both discretionary and nondiscretionary investment advisory services. As a fiduciary, Wade
Financial Advisory, Inc. always acts solely in your best interests. Your portfolio is customized based on your
investment objectives. You may make requests or make suggestions regarding the investments made in your
portfolio. Restrictions on trading which, in our opinion, are not in your best interest cannot be honored and,
if forced, may result in the termination of our agreement.
Similarly, you are under no obligation to act upon Wade Financial Advisory, Inc.'s or associated person's
recommendations. If you elect to act on any of the recommendations, you are under no obligation to affect the
transaction through Wade Financial Advisory, Inc. or its associated person when the person is an agent with
a licensed broker-dealer or through any associate or affiliate of such person.
4d: Wrap Fee Program
Wade Financial Advisory, Inc. does not sponsor nor provide portfolio management services to a wrap fee
program.
4e: Assets Under Management (AUM)
Wade Financial Advisory, Inc., as of December 31, 2023, has $550,356,851 in discretionary reportable Assets
Under Management and $120,266,692 in non-discretionary reportable Assets Under Management for a total of
$670,623,543.