COMPANY HISTORY & PRINCIPALS Carlson & Company Financial Services LLC (“Carlson Financial or the “Firm” “we” or “us”) is a limited liability company formed in the State of Kansas. Carlson Financial is a retirement planning and wealth management firm serving the pre-retirees and retirees of Northeast Kansas, Colorado Springs, Colorado, Virginia Beach and Richmond, Virginia areas. Carl Carlson, CEO & Founder of Carlson Financial has dedicated his entire career to the financial services industry and started the business in 2012. He strives to offer clients the most advanced products and strategies available. Carlson Financial has been an independent investment adviser registered with the SEC since July 12, 2018. FIDUCIARY DUTY Carlson Financial serves as a fiduciary to its clients. As established by the Investment Advisers Act of 1940, we adher to a fiduciary standard which requires investment advisers to provide advice based on a client’s unique situation and objectives. It also requires investment advisers to act in the best interest of the client, placing the client’s interests ahead of our own. Our fiduciary duty is to our clients alone. Carlson Financial is not affiliated with any broker-dealer, custodian, bank, insurance company, or mutual fund company. FINANCIAL PLANNING Carlson Financial begins every client relationship by providing financial planning services to its clientele. Financial planning is an evaluation of a client’s current and future financial state by using currently known variables to predict future cash flows, asset values and withdrawal plans. Through the financial planning process, all questions, information and analysis are considered as they impact and are impacted by the entire financial and life situation of the client. We gather required information through in-depth personal interviews. Information gathered includes the client's current financial status, tax status, future goals, returns objectives and attitudes towards risk. Clients who engage Carlson Financial as investment adviser will receive a written report providing the client with a detailed financial plan designed to assist the client in achieving stated financial goals and objectives. INVESTMENT ADVISORY SERVICES Carlson Financial provides investment advisory services to individuals, trusts, small businesses, family offices, endowments, and other institutional clients through separately managed accounts. Continuous advice is provided to a client regarding the investment of client funds and is based on the recommendations outlined in the client’s financial plan. Investment selection and monitoring is executed by the Firm’s Chief Investment Officer and the Investment Team members. We manage these advisory accounts on a discretionary or non-discretionary basis. Account supervision is guided by the client's stated objectives (i.e., capital appreciation, growth, income, or growth and income), as well as tax considerations. Clients may impose reasonable restrictions on investing in certain securities, types of securities, or industry sectors. Our investment recommendations are not limited to any specific product or service offered by a broker-dealer or insurance company and may include advice regarding the following

types of securities: exchange-listed securities, securities traded over- the-counter, foreign issuers, corporate debt securities (other than commercial paper), commodities, municipal securities, mutual fund (institutional shares), United States governmental securities, options, alternative investments and/or annuities. Because some types of investments involve certain additional degrees of risk, they will only be implemented/recommended when consistent with the client's stated investment objectives, tolerance for risk, liquidity, and suitability. Carlson Financial does not participate in or sponsor a wrap fee program. IRA ROLLOVER CONSIDERATIONS As part of our consulting and advisory services, we provide you with recommendations and advice concerning your employer retirement plan or other qualified retirement account. When appropriate, we recommend that you withdraw the assets from your employer's retirement plan or other qualified retirement account and roll the assets over to an individual retirement account ("IRA") that we will manage. If you elect to roll the assets to an IRA under our management, we will charge you an asset-based fee as described in Item 5. This practice presents a conflict of interest because our investment advisory representative has an incentive to recommend a rollover to you for the purpose of generating fee-based compensation rather than solely based on your needs. You are under no obligation, contractually or otherwise, to complete the rollover. Furthermore, if you do complete the rollover, you are under no obligation to have your IRA assets managed by us. You have the right to decide whether or not to complete the rollover and the right to consult with other financial professionals. PLATFORM PROVIDERS & THIRD-PARTY MONEY MANAGERS Carlson Financial has engaged a new third-party service provider to support us in our service to clients. AE Wealth Management LLC (“AEWM”) will provide back-office operation services to our clients. Services provided include but are not limited to fee billing, account monitoring, client reporting, technological and marketing services. Investment selection and monitoring will continue to be performed by our Chief Investment Officer and the Investment Team members. AEWM also offers us access to various third-party money managers, model portfolios and portfolio strategists (collectively, “Model Managers”) who we might engage to service client accounts in the future. Carlson Financial does not utilize the Model Managers available to it from AEWM. In the future, if it is determined that using the available Model Managers were in the best interest of our clients, Carlson Financial would be responsible for the selection of the underlying model portfolios in which client accounts would be invested. AEWM would be responsible for trading the selected model portfolios. Client’s will be notified of such a change in advance and the Disclosure Documents for the underlying Model Managers will be provided to clients should Carlson Financial determine this investment strategy be in a client’s best interest. ASSETS UNDER MANAGEMENT As of March 26, 2024, Carlson Financial has $508,574,924 in discretionary assets under management and no non-discretionary assets under management.