Adviser Profile

As of Date 06/15/2026
Registration SEC, Approved, 09/17/2018
ADV Location MADISON, WI, United States
Contact Info (60 xxxxxxx
Websites
AUM* 2,955,062,146 33%
of that, discretionary 2,552,952,517 35%
Number of Employees 25 14%
of those in investment advisory functions 14
Private Fund GAV* 0
Avg Account Size 1,049,383 14%
% High Net Worth 66.35% 2%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- Charitable organizations
- Insurance companies
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses
- Pension consulting services
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

Reported AUM

3B 2B 2B 1B 1B 729M 365M
2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

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Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker464287200 Stock NameISHARES TR $ Position$158,130,210 % Position8.00% $ Change11.00% # Change16.00%
Stck Ticker46641Q654 Stock NameJ P MORGAN EXCHANGE TRADED F $ Position$87,647,238 % Position5.00% $ Change20.00% # Change20.00%
Stck Ticker46431W838 Stock NameISHARES U S ETF TR $ Position$83,902,185 % Position4.00% $ Change21.00% # Change21.00%
Stck Ticker808524854 Stock NameSCHWAB STRATEGIC TR $ Position$74,773,959 % Position4.00% $ Change4.00% # Change5.00%
Stck Ticker26922A321 Stock NameETF SER SOLUTIONS $ Position$67,153,392 % Position4.00% $ Change9.00% # Change11.00%
Stck Ticker464287507 Stock NameISHARES TR $ Position$52,400,484 % Position3.00% $ Change3.00% # Change1.00%
Stck Ticker92206C409 Stock NameVANGUARD SCOTTSDALE FDS $ Position$61,014,936 % Position3.00% $ Change-11.00% # Change-11.00%
Stck Ticker46436E403 Stock NameISHARES TR $ Position$50,190,361 % Position3.00% $ Change # Change
Stck Ticker808524771 Stock NameSCHWAB STRATEGIC TR $ Position$40,807,362 % Position2.00% $ Change10.00% # Change7.00%
Stck Ticker808524755 Stock NameSCHWAB STRATEGIC TR $ Position$31,331,127 % Position2.00% $ Change-7.00% # Change-14.00%

Brochure Summary