Keener Financial Planning is a financial planning and investment advisory firm. We have been in business since 2008. Jean Keener is the majority owner of the firm. In April 2019, the firm moved from state to SEC registration. “Registration” means only that Keener Financial Planning has met the minimum requirements for registration as an investment advisor and does not imply a certain level of skill or training or that the SEC or any other regulator guarantees the quality of our services or recommends them. Financial planning advice is rendered in the areas of cash flow and debt management, risk management, college funding, retirement planning, estate planning, tax planning, asset allocation, and investment selection. We work with the greatest number of clients on retirement planning and investment advice. About 50% of our time is spent providing investment-related advice, and 50% on other aspects of financial planning. Keener Financial Planning provides modular financial planning and investment management services. That means the scope of our work together can be as narrow or comprehensive as you would like. It can also be short-term or ongoing in nature. We determine the scope and nature of the relationship in our complimentary initial consultation. Relationships can be based on an hourly (usually flat-fee) project or ongoing retainer. In either case, all advisory relationships begin with development of a financial plan. We work with you to define goals and understand your values and preferences. Based on the scope of the engagement, we then prepare analyses of the current financial situation and possible future scenarios. Next, we present our written analysis and recommendations along with an action list. For hourly (and flat-fee) projects, upon completion of this presentation the initial engagement is concluded. You are free to call and ask questions or get clarification on the issues addressed in the engagement for up to a year after the recommendations meeting at no additional cost subject to reasonable limitations determined by KFP. You may re-engage Keener Financial Planning as needed on an hourly or flat-fee project basis. Periodic financial reviews are recommended and it is the client's responsibility to initiate this review. If the client has not signed a retainer service agreement, this is the default relationship after the initial engagement. For retainer clients, the process continues with KFP implementing the investments and supporting you in completing any action items on your list. For new clients, the retainer includes both ongoing planning and investment management services Existing clients may have alternate legacy service options. Investment management:
• Completion of investment account paperwork
• Implementation of investment recommendations at an independent 3rd-party custodian
• Quarterly review of the portfolio for rebalancing purposes (including your outside accounts like employer retirement plans) unless otherwise stated in your service agreement
• Rebalancing buy/sell trades are executed with your advance approval if we manage your accounts on a non-discretionary basis; if we have discretionary authority, trades do not require this pre-approval but will be consistent with the objectives stated in your Investment Policy Statement. Ongoing Planning:
• Support and assistance from us on implementing your financial plan including coordination with insurance agents, tax preparers, and estate planning attorneys.
• Review and updating of your retirement plans annually, and more frequently if needed to address changes in your situation.
• Review and consideration of other financial planning issues as needed including cash flow, major purchase decisions, estate planning, consideration of tax consequences of financial decisions, and insurance needs
• Updates from us as we identify changes to legislative or tax issues relevant to your situation After the initial planning process, in-person or virtual meetings with retainer clients are scheduled once or twice a year, depending on the service level elected. Additional sessions are offered as needed. We provide investment advice on mutual funds, exchange traded funds, stocks, bonds, certificates of deposit, variable annuities, and variable life insurance products. Advice on individual stocks and bonds is provided in the context of the security’s role in your overall asset allocation and financial goals. Because each mutual fund or exchange traded fund has its own investment advisor, selection of that advisor is inherent in recommending particular funds. You are welcome to provide parameters for us to work within when we provide investment recommendations. The most common requests in this area generally include a request for a particular mutual fund family, the exclusion of exchanged-traded funds, use of environmental, social, and governance criteria, or inclusion of funds provided with no transaction fee at a particular brokerage. We can discuss any preferences during the initial consultation to determine if

your requests can be accommodated in advance of initiating the engagement. Investment management services are provided on a discretionary basis for new clients. Some existing clients receive services on a non-discretionary basis. The service agreement specifies whether your services are discretionary or non-discretionary.
• Under a discretionary agreement, we will make trades based upon the objectives agreed to in the financial planning process and outlined in your investment policy statement, including any reasonable restrictions you may choose to place on the types of investments included in your portfolio. It is your responsibility to notify us promptly regarding any change in your financial situation or objectives or your investment account restrictions.
• Under a non-discretionary agreement, after we provide an investment recommendation for your account, you need to provide approval prior to our execution of the trade. Please see Item 16 for more information about discretionary authority. Retirement Rollovers-No Obligation/Conflict of Interest: A client leaving an employer typically has four options (and may engage in a combination of these options): 1) leave the money in their former employer’s plan, if permitted, 2) roll over the assets to their new employer’s plan, if one is available and rollovers are permitted, 3) rollover to an Individual Retirement Account (IRA), or 4) cash out the account value (which could, depending upon the client’s age, result in adverse tax consequences). Keener Financial Planning may recommend an investor roll over plan assets to an IRA.
• In the event the client was already receiving ongoing retainer services, the fee does not change as a result of the rollover.
• If the client had engaged KFP’s service on a project basis, the rollover to an IRA would not result in any more or less compensation for the services rendered. If the client re-engaged our services on a project basis in the future, fewer accounts to review would likely result in less time spent on your behalf and lower fees.
• If the client had engaged KFP’s service on a project basis but intended to switch to ongoing retainer services in the event of a rollover recommendation, KFP would receive additional compensation as a result of the additional services to be provided. Retainer services include a broad range of services for financial planning and distribution management and managing the assets from this account would be just part of that service. In this scenario, Keener Financial Planning has an economic incentive to encourage an investor to roll plan assets into an IRA that Keener Financial Planning will manage as part of retainer services. There are various factors that Keener Financial Planning may consider before recommending a rollover, including but not limited to: i) the investment options available in the plan versus the investment options available in an IRA, ii) fees and expenses in the plan versus the fees and expenses in an IRA, iii) the services and responsiveness of the plan’s investment professionals versus those of Keener Financial Planning, iv) required minimum distributions and age considerations, and vi) employer stock tax consequences, if any. No client is under any obligation to roll over plan assets to an IRA managed by Keener Financial Planning. When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interests ahead of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest. Keener Financial Planning has established a business continuity plan to facilitate continued service in the event of disruptive situations such as natural disasters, destruction of office space, or prolonged loss of Internet connectivity at our office location. We have also documented a succession plan in the event of the Principal’s incapacity or death. As of February 6, 2024, our firm had approximately $293.7 million in regulatory assets under management. $293.4 million is under discretionary agreements; $266,500 is under non- discretionary agreements. The firm advises clients on approximately $940.5 million, including the regulatory assets under management figure.