9AT: GENROCK CAPITAL MANAGEMENT, LP

other names

GENROCK CAPITAL MANAGEMENT, LP

Adviser Profile

As of Date	03/24/2025
Registration	SEC, Approved, 08/12/2019
Other registrations (1)	SEC, ERA - Withdrawn, 06/28/2019
Former registrations	GENROCK CAPITAL MANAGEMENT, LP
ADV Location	PALM BEACH, FL, United States
Contact Info	212 xxxxxxx
Websites

AUM^*	247,670,012 -20%
of that, discretionary	247,670,012 -19%
Private Fund GAV^*	189,378,278
Avg Account Size	123,835,006 -19%
SMA’s	No
Private Funds	2

Adviser Type

- Large advisory firm

Number of Employees 5 25%

of those in investment advisory functions 3 50%

Client Types

- Pooled investment vehicles

Advisory Activities

- Portfolio management for pooled investment vehicles

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

SEC Fund Type	Count	GAV
Fund TypePrivate Equity Fund	Count2	GAV$189,378,278

Adviser	Hedge Fund	Liquidity Fund	Private Equity Fund	Real Estate Fund	Securitized Asset Fund	Venture Capital Fund	Other Fund	Total Private Fund GAV	AUM	#Funds
Adviser EMPEIRIA CAPITAL MANAGEMENT, LLC	Hedge Fund-	Liquidity Fund-	Private Equity Fund359.3m	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV359.3m	AUM373.2m	#Funds7
Adviser HARLAN CAPITAL PARTNERS LLC	Hedge Fund-	Liquidity Fund-	Private Equity Fund324.0m	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV324.0m	AUM324.0m	#Funds8
Adviser UPPER BAY INFRASTRUCTURE MANAGEMENT, LP	Hedge Fund-	Liquidity Fund-	Private Equity Fund-	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV-	AUM309.2m	#Funds-
Adviser EQUALITY ASSET MANAGEMENT	Hedge Fund-	Liquidity Fund-	Private Equity Fund519.4m	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV519.4m	AUM519.4m	#Funds5
Adviser ISOMETRY CAPITAL, LLC	Hedge Fund613.8m	Liquidity Fund-	Private Equity Fund9.6m	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV623.4m	AUM1.0b	#Funds11
Adviser OSCEOLA CAPITAL MANAGEMENT	Hedge Fund-	Liquidity Fund-	Private Equity Fund362.8m	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV362.8m	AUM362.8m	#Funds3
Adviser AUGMENT INFRASTRUCTURE MANAGERS ADVISORY LLC	Hedge Fund-	Liquidity Fund-	Private Equity Fund282.7m	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV282.7m	AUM287.0m	#Funds4
Adviser GOANNA CAPITAL MANAGEMENT LLC	Hedge Fund-	Liquidity Fund-	Private Equity Fund1.5b	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV1.5b	AUM596.7m	#Funds59
Adviser GIP INVESTMENT ADVISER LLC	Hedge Fund-	Liquidity Fund-	Private Equity Fund479.0m	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV479.0m	AUM445.1m	#Funds11
Adviser BLUESTONE EQUITY PARTNERS	Hedge Fund-	Liquidity Fund-	Private Equity Fund347.8m	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV347.8m	AUM347.8m	#Funds1

Brochure Summary

Overview

GenRock is a Delaware limited partnership founded in April 2017. The Firm is principally owned by Matthew Ailey. GenRock provides investment advisory advice, management and other services to pooled investment vehicles (each, individually, a "Fund" or a "Client" and, collectively, the “Funds” or the “Clients”). GenRock Investment Fund I, LP ("Fund I"), a Delaware limited partnership, makes investments in the Quick Service Restaurant (“QSR”) industry and related real estate. GenRock Investment Fund II, LP ("Fund II"), a Delaware limited partnership, makes investments in building platforms within stable and cash-generative consumer and business services industries. GenRock provides advisory services solely with respect to the Clients, and no member or investor or potential investor should look to GenRock or any of its affiliates for advice regarding any of such person’s investment decisions, including any decision to invest in the Clients. GenRock Investment Fund I GP, LLC (the “Fund I General Partner” or the “Fund I GP”), a Delaware limited liability company, is the general partner of Fund I, GenRock Investment Fund II GP, LLC (the “Fund II General Partner” or the “Fund II GP” and, collectively with Fund I GP, the “General Partners” or the “GPs”), a Delaware limited liability company, is the general

partner of Fund II. GenRock tailors its investment advice to the Clients’ needs and objectives, as set forth in the private placement memorandum and operating agreement of the Clients. GenRock has discretion over the Clients’ assets; its discretion is limited by any restrictions in the Clients’ operating agreement and the investment management agreement with the Clients. Except as otherwise set forth in the operating agreement, investors generally may not impose any restrictions or limitations on the management or operation of the Clients. The Clients, its board, other vehicles or clients, and GenRock may in the future enter into side letters or similar agreements or arrangements with certain investors in the Clients or other vehicles or clients that have the effect of establishing rights and/or otherwise benefitting such investors in a manner that is more favorable in various material respects than the rights and benefits established in favor of one or more other investors pursuant to the operating agreement of the Clients (or other applicable governing documents). The Firm does not currently participate in any wrap fee programs. As of December 31, 2023, GenRock had approximately $308,169,981 in regulatory assets under management on a discretionary basis.

GENROCK CAPITAL MANAGEMENT, LP

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