Our Background Innovation Partners Financial Services LLC. (IP FINANCIAL ADVISORY SERVICES LLC) is a SEC Registered Investment Advisor under the 1940 Act. IP FINANCIAL ADVISORY SERVICES LLC provides high value risk management, actuarial analysis, benefits consulting, investment banking, financial consulting, management consulting, insurance consulting, and investment advisory services to clients throughout America. IP FINANCIAL ADVISORY SERVICES LLC was established on March 5, 2019. The principal place of business is in Charlotte, North Carolina. The owner of the firm is IPFAS Holdings LLC. Investment advisory services are among the services offered through our investment advisor representatives ("representative"). Our representatives may also receive compensation from the other afore-mentioned activities in addition to any investment advisory fee charged by IP FINANCIAL ADVISORY SERVICES LLC. As of December 31, 2023, we managed $191,571,792.80 in discretionary assets and approximately $105,378,834.28 in non-discretionary assets. Assets under management are typically updated annually. Advisory Services Programs IP FINANCIAL ADVISORY SERVICES LLC provides a variety of investment advisory services to our clients: (1) Consulting Services - where a fee is charged to clients for financial planning and/or other investment advice; (2) Third-Party Investment Advisor ("TPIA") Programs - where our representatives offer access to certain unaffiliated third-party investment advisory programs; (3) Managed Account Programs - where advisory fees are charged for services provided in several managed programs. IP FINANCIAL ADVISORY SERVICES LLC and our representatives provide personal investment advisory and financial planning services. Our representatives and/or third-party investment advisors affiliated with IP FINANCIAL ADVISORY SERVICES LLC will assist clients with the formulation of an overall investment strategy and financial plan. This includes analysis of financial goals that may include financial advice regarding estate planning, business succession planning, charitable planning, retirement planning, educational funding, insurance planning and benefits planning, preparation of financial analysis, capital sufficiency, cash flow and income tax projections. For all advisory services and programs, it is the client's responsibility to notify his/her representative in a timely manner of any material changes in his/her investment objectives, risk tolerances, and/or financial circumstances. 1) Consulting Services and Financial Planning Our representatives may provide advisory consulting services relating to securities and investments on a varied range of topics, including, but not limited to: portfolio evaluation, investment objectives, risk tolerances and Strategies, education planning, estate planning, retirement planning, business succession planning, charitable planning, asset allocation, tax planning, risk management, cash flow analysis, and net worth analysis. Consulting services offered by our representatives may involve the collection of personal and financial data from the client, giving investment and financial advice based upon such data, designed to facilitate achievement of the client's stated financial objectives. In addition, if the client desires, ongoing financial planning advice may be provided. Consulting agreements are entered into between the Firm, client, and our representatives on a negotiated hourly, flat, recurring, or fixed-fee rate. If fees are charged on an hourly basis, they may not exceed $500 per hour. Representatives of IP FINANCIAL ADVISORY SERVICES LLC may provide consulting services on a one-time or continuing basis to qualified retirement plans. In addition to the hourly, flat, recurring, or fixed-fee rate, representatives may charge a consulting fee as a percentage of assets. The maximum annual account consulting fee, when charged as a percentage of assets, is 3% and is negotiable. Representatives may assist plan sponsors of profit-sharing plans, pension plans and 401 k plans, with their fiduciary duties and help provide advice, based upon the particular needs of the plan and/or the participants. Advice may include portfolio composition, investment selection and monitoring, policy statement support, and participant advice programs. Consulting fees are negotiable and may depend on the complexity of the client's finances and/or how comprehensive the client wishes the consultation to be. Fees will be stated in the agreement with the client and agreed to in advance by the client and the representative. Lower or higher fees for comparable services may be available from other sources. With prior approval from management, our representatives may provide consulting services at no charge for philanthropic or charitable purposes. 2) Third-Party Investment Advisor Programs IP FINANCIAL ADVISORY SERVICES LLC offers our clients access to certain unaffiliated professional third-party money managers who provide asset management and investment advisory services that are outside the scope of the Managed Account Program umbrella. TPIA programs typically offer clients access to a variety of model portfolios with varying levels of risk from which they may choose. Accounts with TPIAs are not managed by IP FINANCIAL ADVISORY SERVICES LLC; rather, they are managed by the TPIA on a discretionary basis. Representatives will help clients determine their investment goals, risk tolerances, and other relevant guidelines to help them select a TPIA program that appears to satisfy their investment needs in relation to this information collected. A client may select a recommended TPIA based upon his/her needs. Clients will enter into an agreement directly with the unaffiliated TPIA who shall provide asset management services. Accounts with TPIAs may consist of a variety of different security types, including but not limited to stocks, bonds, mutual funds, fixed income, Exchange Traded Funds, and variable annuities. Our representatives may answer questions that their clients may have regarding their accounts and act as communication conduit between the TPIA and the client. Neither IP FINANCIAL ADVISORY SERVICES LLC nor our representatives have any trading authority with respect to a client's account with the TPIA. The TPIA has discretionary authority over the account. Account minimums for unaffiliated TPIA programs will vary for each TPIA. A complete explanation of the TPIA fees, services, reporting, and minimums are disclosed within the TPIA's disclosure documents.

Pursuant to an arrangement and prior to a client entering into an agreement with a TPIA, our representatives arrange for the ADV Part 2A or equivalent brochure materials relative to the advisory services to be provided to the client. IP FINANCIAL ADVISORY SERVICES LLC and our representatives are compensated for referring clients to the TPIA programs. This compensation generally takes the form of the TPIA sharing a percentage of the advisory fee the client pays to them with IP FINANCIAL ADVISORY SERVICES LLC and his/her representative. Fees are calculated and collected by the selected TPIA, who shall then be responsible for delivering our portion of the client fee to IP FINANCIAL ADVISORY SERVICES LLC. Our representatives will provide each client with an appropriate disclosure document that provides full details of the TPIA. Additional charges that clients may incur include but are not limited to sales loads, 12b-1 fees, surrender charges, transactional fees, and miscellaneous account fees. IP FINANCIAL ADVISORY SERVICES LLC does not receive any portion of such fees or commissions. IP FINANCIAL ADVISORY SERVICES LLC is compensated by the advisory fees as noted above. IP FINANCIAL ADVISORY SERVICES LLC may charge a due diligence fee to TPIAs to provide ongoing supervision reviews of their products. If charged, the fee is capped at a maximum of twenty-five basis points. This potential receipt of additional compensation may create a conflict of interest. Our representatives may have a conflict of interest by offering those TPIAs that have agreed to pay a portion of their advisory fees to IP FINANCIAL ADVISORY SERVICES LLC and have met the conditions of our due diligence review. There may be other suitable outside TPIA programs that are more or less costly to the client. A conflict of interest exists between the interests of the investment adviser and the interests of the clients. The client is under no obligation to act upon the investment advisor’s recommendation. If the client elects to act on any of the recommendations, the client is under no obligation to effect the transaction through the investment adviser. IP FINANCIAL ADVISORY SERVICES LLC monitors the services rendered by the selected TPIAs. If IP FINANCIAL ADVISORY SERVICES LLC determines that a particular selected TPIA is not providing sufficient appropriate management services to the client, we may suggest that the client contract with a different TPIA. Under this scenario, our firm may assist the client in selecting a new third-party investment advisor and/or managed account program. However, any move to a new third party investment advisor and/or managed account program is solely at the discretion of the client. 3) Assets under Management Accounts Assets under Management Accounts Programs are managed accounts where the client pays a single fee for portfolio management services. Depending on the program, clients may be responsible for transactional and miscellaneous charges. Asset management fees will be charged by the company. The Third-Party custodians will charge separate fees for their services. The Managed Account Programs ("Programs") are offered through IP FINANCIAL ADVISORY SERVICES LLC and our representatives. As part of the process, our representatives will collect certain information from each potential client, including, but not limited to information regarding income, liabilities, amount of investment assets, investment experience, risk tolerance and investment objectives. The representative will evaluate the client's investment objectives and consult him/her on the various Managed Account Programs. After this evaluation and consultation, the representative will make a determination as to whether any of the Programs are appropriate given the objectives and disclosures made by the individual. After the individual has reviewed the Programs and indicated his/her understanding of the Programs, including the risks and benefits of the Programs, a Program will be selected, and an account will be established. As part of the program services, the representative will customize an investment portfolio for the client in accordance with client's risk tolerance and investment objectives. Once the representative constructs an investment portfolio for the client, the representative will monitor the portfolio's performance on an ongoing basis and will rebalance the portfolio as required due to changes in market conditions and in the client's financial circumstances. IP Financial Advisory Services LLC. does not participate in wrap fee programs by providing portfolio management services IP FINANCIAL ADVISORY SERVICES LLC, our representatives will have full discretion over client accounts. Discretionary authorization will allow our firm to determine the specific securities and the amount of securities to be purchased or sold for client accounts without client approval prior to each transaction. Clients may limit our discretionary authority (for example, limiting the types of securities that can be purchased for their account) by providing our firm with their restrictions and guidelines in writing. Such restrictions/guidelines may affect the composition and performance of a client's portfolio and/or our ability to meet his/her investment objectives. Our representative may utilize individual equities, mutual funds, Exchange Traded Funds, corporate debt, fixed income, variable annuities, and/or other securities that are consistent with the client's suitability and investment strategy. The investment advisory services provided by the representative through the various Programs are dependent upon the information provided by each client. For our representative to provide suitable recommendations and to make appropriate investment decisions for the client, the client must provide accurate information and complete responses to the questions asked by his/her representative. The client should inform his/her representative of any material changes in his/her investment objectives or any changes in his/her financial situation as well as any restrictions on the account that may impact the overall investment goals. Our representatives shall, at least annually, contact their clients to determine whether there has been any change in a client's financial situation or investment objectives. This program enables the representative to assist the client in creating a personalized investment portfolio. The client's representative acts as the portfolio manager and has full investment discretion. The minimum initial investment in the Assets under Management Programs is negotiable.