Physician Family was founded in 1998 by William Ben UtleyIV. Our mission is to help physician families move toward financial security. Physician Family offers three services. Financial Planning is advice about how to reach a financial goal or address a financial issue. Investment Guidance is advice about specific securities to buy, sell or hold in an account you maintain, monitor and manage yourself. Account Management is choosing and transacting securities, at our sole discretion without your prior approval, in any account over which we are authorized by you or for which you have granted full power and authority to carry out our decisions by giving instructions, on your behalf, to a broker, dealer, sub-advisor or custodian for your account, subject to your investment objective and risk tolerance. To engage the services of a sub-advisor, you must enter into a separate agreement directly with them and open an account with them.
Physician Family is a fiduciary under applicable portions of the Employee Retirement Income Security Act, the Internal Revenue Code and other laws. We must give prudent investment advice by meeting a professional standard of care; give loyal advice by always putting your interest ahead of ours; avoid false or misleading statements about conflicts of interest, fees, and investments; follow policies and procedures designed to ensure that we give advice that is in your best interest; charge a level fee that is reasonable for our services; and disclose potential conflicts of interest.
As of December 31, 2023, we managed accounts totalling $172 million on a discretionary basis. We generally recommend passively-managed or “index” mutual funds and Exchange-Traded Funds (“ETFs”).
Accounts we manage are monitored at least annually. You are solely responsible for monitoring accounts not managed by us. We do not have an account minimum but we reserve the right to refuse to manage any account. While you may make requests about the way we should manage your investments, we reserve the right to deny any request we believe to be inappropriate for you.
5. Fees & Compensation Physician Family charges a monthly membership fee and may charge

a one-time fee for the preparation of a financial plan. For current pricing, visithttps://www.physicianfamily.com. One-time fees for the preparation of a financial plan may be charged in advance and collected via card charge. Membership fees will be charged at the beginning of each monthly service period via ACH from your bank account, will renew monthly and are nonrefundable. We may change the membership fee we charge you by giving you fourteen days prior written notice. You may cancel our agreement by giving us fourteen days prior written notice. If you are not completely satisfied, we will refund 100% of the fee you paid for a project-based engagement. For ongoing engagements, we will waive the next month's fee. In either case, you must notify us verbally or in writing with your request for a refund or waiver.
You are responsible for verifying the accuracy of the fee charged. Fees may be waived or reduced at our discretion. Engagements begun before the date of this disclosure may have different terms.
Physician Family may recommend the investment sub-advisory services of MTG, LLC dba Betterment Securities (“Betterment”), You will pay nothing to Betterment for these services because Physician Family covers these costs as part of your membership fee. The cost of these services will be paid by us directly to Betterment. We may recommend the brokerage services of Charles Schwab & Co., Inc. (“Schwab”) and Altruist Financial, LLC (Altruist), where you are solely responsible for the cost of these services. For Schwab’s pricing, visithttps://www.schwab.com/pricing. For Altruist’s pricing, visit https://altruist.com/legal/. You may also bear other costs including but not limited to mutual fund expenses, transaction costs and taxes. Physician Family is not responsible for and does not receive any of these. 6. Performance-Based Fees Physician Family does not charge fees based on the performance of your account.