Our firm is dedicated to providing individuals and other types of clients with a wide array of
investment advisory services. Our firm is a limited liability company formed under the laws of the
State of California in 2020 and has been in business as an investment adviser since that time. Our
firm is wholly owned by the Jon Henderson Living Trust dated April 7, 2015.
The purpose of this Brochure is to disclose the conflicts of interest associated with the investment
transactions, compensation and any other matters related to investment decisions made by our firm
or its representatives. As a fiduciary, it is our duty to always act in the client’s best interest. This is
accomplished in part by knowing our client. Our firm has established a service-oriented advisory
practice with open lines of communication for many different types of clients to help meet their
financial goals while remaining sensitive to risk tolerance and time horizons. Working with clients to
understand their investment objectives while educating them about our process, facilitates the kind
of working relationship we value.
Types of Advisory Services Offered
Comprehensive Wealth Management:
Our firm initially meets with the prospective client to understand their current financial situation,
existing resources, financial goals, and risk tolerance. If our firm and the client agree to work
together, we will have the client sign a Comprehensive Wealth Management Agreement. We will then
present a personalized investment approach to the client and develop a portfolio consisting of
securities such as individual stocks, bonds, ETFs, options, mutual funds and other public and private
securities or investments. Once the appropriate portfolio has been determined, portfolios are
continuously and regularly monitored, and if necessary, rebalanced based upon the client’s individual
needs, stated goals and objectives. Upon client request, our firm provides a summary of observations
and recommendations for the planning or consulting aspects of this service.
For certain clients, our firm may recommend and utilize the sub-advisory, separately managed
account (“SMA”), and Turnkey Asset Management Program (“TAMP”) services of a third-party
investment advisory firm or individual advisor (altogether, “Third Party Managers”) to aid in the
implementation of an investment portfolio designed by our firm to meet the unique needs or
complexities of that client. Before selecting a firm or individual, our firm will ensure that the chosen
party is properly licensed or registered. Our firm will not offer advice on any specific securities or other
investments in connection with this service. We will provide initial due diligence on third party money
managers and ongoing reviews of their management of client accounts. In order to assist in the selection
of a third-party money manager, our firm will gather client information pertaining to the client’s
financial situation, investment objectives, and reasonable restrictions to be imposed upon the
management of the account.
Our firm will contact clients from time to time in order to review their financial situation and
objectives; communicate information to third party money managers as warranted; and, assist the
client in understanding and evaluating the services provided by the third-party money manager.
Clients will be expected to notify our firm of any changes in their financial situation, investment
objectives, or account restrictions that could affect their financial standing.
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Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing
basis. Generally, such consulting services consist of assisting employer plan sponsors in establishing,
monitoring and reviewing their company's participant-directed retirement plan. As the needs of the
plan sponsor dictate, areas of advising may include:
• Establishing an Investment Policy Statement – Our firm may assist in the development of a
statement that summarizes the investment goals and objectives along with the broad
strategies to be employed to meet the objectives.
• Investment Options – Our firm will work with the Plan Sponsor to evaluate existing
investment options and make recommendations for appropriate changes.
• Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation and tolerance for risk.
• Investment Monitoring – Our firm will monitor the performance of the investments and
notify the client in the event of over/underperformance and in times of market volatility.
• Participant Education – Our firm will provide opportunities to educate plan participants
about their retirement plan offerings, different investment options, and general guidance on
allocation strategies.
In
providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”). All retirement
plan consulting services shall be in compliance with the applicable state laws regulating retirement
consulting services. This applies to client accounts that are retirement or other employee benefit
plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointment to provide
services to such accounts, our firm acknowledges its fiduciary standard within the meaning of Section
3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with respect to
the provision of services described therein.
Financial Planning:
Our firm provides a variety of standalone financial planning services to clients for the management
of financial resources based upon an analysis of current situation, goals, and objectives. Financial
planning services will typically involve preparing a financial plan or rendering a financial
consultation for clients based on the client’s financial goals and objectives. This planning may
encompass Investment Planning, Retirement Planning, Estate Planning, Charitable Planning,
Education Planning, Corporate and Personal Tax Planning, Corporate Structure, Real Estate Analysis,
Divorce Financial Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of Credit Evaluation,
or Business and Personal Financial Planning.
Written financial plans rendered to clients usually include general recommendations for a course of
activity or specific actions to be taken by the clients. Implementation of the recommendations will be
at the discretion of the client. Our firm provides clients with a summary of their financial situation,
and observations for financial planning engagements. Assuming that all the information and
documents requested from the client are provided promptly, plans or consultations are typically
completed within 6 months of the client signing a contract with our firm.
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Auto Pilot:
Our firm’s Auto Pilot service is provided through an online platform maintained by MTG, LLC dba
Betterment Securities (“Betterment Securities”), which guides clients through the investment
management process. With respect to this service, clients are required to use Betterment Securities
as the custodian of their account assets. Betterment Securities is responsible for the execution of
securities transactions and maintains custody of account assets. Clients authorize our firm to
implement proprietary portfolio models offered by Betterment Securities or our firm. Clients
complete a personal risk tolerance assessment and provide additional information about their
financial goals through Betterment Securities’ online platform. Betterment Securities offers a High
Yield Cash option or a model investment portfolio. Clients have the option to select Betterment
Securities’ recommended portfolio model or permit our firm to select a portfolio model on their
behalf. We generally create diversified model portfolios of investments consisting of low-cost
exchange traded funds (“ETFs”), mutual funds, and other similar equity-related index funds. Clients
can access their profile on Betterment Securities’ online platform and directly modify their risk
preferences, investment objectives, investment size, and any other restrictions for their accounts.
Betterment Securities automatically rebalances portfolio models in accordance with each portfolio
model’s rebalancing parameters. We will periodically rebalance client model portfolios based upon
the client’s individual needs, stated goals, and objectives. Echo45 Auto Pilot clients may also engage
an Echo45 Financial Advisor who is a CERTIFIED FINANCIAL PLANNER™ for financial planning services
for an additional fee.
Tailoring of Advisory Services
Our firm offers individualized investment advice to our Comprehensive Wealth Management and
Auto Pilot clients. General investment advice will be offered to our Retirement Plan Consulting or
Financial Planning clients.
Each Comprehensive Wealth Management and Auto Pilot client may place reasonable restrictions on
the types of investments to be held in the portfolio. Restrictions on investments in certain securities or
types of securities may not be possible due to the level of difficulty this would entail in managing the
account.
Participation in Wrap Fee Programs
Our firm does not offer or sponsor a wrap fee program.
Regulatory Assets Under Management
As of 12/31/2023, our firm managed $167,785,907 on a discretionary basis.
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