Founded in May 2009 by Matthew E. Shaffer and Patricia L. Shaffer, Shaffer Capital Advisers, LLC is a wholly owned subsidiary of Shaffer Capital Wealth Management, LLC headquartered in Westerville, OH. We will refer to both entities as Shaffer Capital (SC) throughout this brochure. SC advises both individual and business clients in defining and pursuing their financial objectives and fiduciary responsibilities. A. Services for Individuals & Families SC provides Financial Planning & Consulting, Investment Management & Investment Consulting to our individual clients. 1. Financial Planning & Consulting SC’s financial planning process can be broken into six steps: 1. Define the Advisor/Client Relationship 2. Gather Information & Set Goals 3. Analyze & Strategize 4. Develop Recommendations 5. Present Recommendations & Put Plan into Motion 6. Monitor Progress We provide the following financial planning & consulting services:
• Financial Statements Creation & Review
• Cash Flow/Budget Analysis
• Debt Management
• Planning for a Major Purchase
• Education Needs Planning
• Investment Consulting – Asset Allocation and risk/return analysis only o Non-discretionary security selection and investment recommendations are provided through our separate Investment Consulting Agreement. o Discretionary investment management services are provided through our separate Investment Management Agreement.
• Private Real Estate cash-flow modeling
• Private Investment & Business cash-flow modeling
• Retirement Planning – Pre-Retirement
• Retirement Planning – Post-Retirement
• Estate Analysis – Current Snapshot of Your Estate
• Estate Planning – Comprehensive
• Tax Efficiency & Reduction Planning o Not tax preparation
• Family/Personal Gift Planning
• Charitable Gift Planning
• Life Insurance Policy Review & Needs Analysis
• Disability Insurance Policy Review & Needs Analysis
• Long-Term Care Insurance Policy Review & Needs Analysis
• Healthcare Savings/Expense Planning
• Employer & Government Benefits Planning
• Executive Compensation Planning o Non-qualified deferred compensation, employer stock options & restricted stock 2. Investment Management SC offers the following discretionary investment portfolios:
• Shaffer Capital Global Asset Allocation Portfolios ($25,000 minimum per account) – Our asset allocation strategies seek an attractive total return while managing downside risk. No-load mutual funds, exchange-traded funds, and cash alternatives can be utilized in these strategies. Adjustments are made for taxable versus non-taxable accounts. Active strategies employ funds utilizing active security selection, while Passive strategies utilize index funds.
• Aggressive – Active or Passive
• Moderate Aggressive – Active or Passive
• Moderate – Active or Passive
• Moderate Conservative – Active or Passive
• Conservative – Active or Passive
• Ultra Conservative – Active or Passive
• Shaffer Capital Equity-Income Portfolio ($50,000 minimum per account) – Our Equity- Income strategy is comprised of approximately 15-20 individual stocks. While dividend income is a priority, growth, valuation, and risk are important components of the stock selection process.
• Shaffer Capital Core-Equity Portfolio ($50,000 minimum per account) – Our Core-Equity strategy is comprised of approximately 15-20 individual stocks. Growth through total return is the primary objective, but valuation and risk are important components of the stock selection process.
• Shaffer Capital Growth-Equity Portfolio ($50,000 minimum per account) – Our Growth- Equity strategy is comprised of approximately 15-20 individual stocks, exchange-traded funds and/or other securities deemed appropriate by Shaffer Capital. We focus on finding quality companies that have demonstrated skilled management and financial discipline. While price momentum can carry stocks to lofty heights in the short-term, we believe that long-term price appreciation generally follows, or is supported by, earnings growth.
• Shaffer Capital Fixed-Income Portfolio ($75,000 minimum per account) – Our Fixed-Income strategies are tailored utilizing individual bond issues to solve for the client’s specific needs. Fixed-Income portfolios are managed based on the client’s need for income, the timing/duration of the income stream, and default risk. Adjustments are made for taxable versus non-taxable accounts.
• Shaffer Capital Balanced Portfolios ($100,000 minimum per account) – Our Balanced Portfolios contain stocks from either the Equity-Income or Core-Equity Portfolios and the Fixed-Income Portfolio. Clients can also choose from three different Equity/Fixed-Income targets depending on their objectives. Adjustments

are made for taxable versus non-taxable accounts.
• 70% Equity / 30% Fixed-Income
• 50% Equity / 50% Fixed-Income
• 30% Equity / 70% Fixed-Income
• Accounts below $25,000 – For those accounts that do not meet the minimum investment requirement of our strategies listed above; Shaffer Capital can still serve as an investment adviser. On a discretionary basis, we will select either no-load mutual funds or exchange-traded funds for our clients. Adjustments are made for taxable versus non-taxable accounts.
• Custom Allocation ($250,000 minimum per account) 3. Investment Consulting Shaffer Capital strives to ensure that our clients have the correct asset allocation structure to coincide with the current economic environment and their individual financial strategy. Our firm continuously monitors economic changes and clients receive updated recommendations upon request. Trading responsibility/authority will remain with the client, or the non-affiliated investment manager recommended by SC and selected by the client. SC provides the follow investment consulting services:
• Asset Allocation Analysis and Recommendations
• Investment Manager Search and Recommendations
• Security Analysis and Recommendations
• Performance Reporting B. Services for Businesses SC’s business clients are concerned with addressing their fiduciary responsibilities as retirement plan sponsors and helping their employees save for retirement. As defined by the Department of Labor and the Employee Retirement Income Security Act (ERISA) laws, there are three choices for a financial adviser when it comes to the fiduciary responsibilities for managing your company’s retirement plan. It is crucial that plan sponsors and trustees have a good understanding of the different types of financial advisers who can service their retirement plans so that they can protect themselves, as well as their employees. 1. Fiduciary Investment Services
• Plan Investment Services
• Discretionary 3(38) Investment Management Services. SCA will have discretionary authority to determine the core investment options and qualified default investment alternative(s) under the Plan and shall support the Sponsor in complying with ERISA Section 404(c), although such compliance shall remain the Sponsor’s responsibility.
• Non-Discretionary 3(21) Investment Advisory Services. SCA will advise and assist the Sponsor in selecting the core investment options and qualified default investment alternative(s) under the Plan and shall support the Sponsor in complying with ERISA Section 404(c), although such compliance shall remain the Sponsor’s responsibility.
• Participant Investment Advisory Services
• SCA will provide on-request 3(21) fiduciary investment advice to Plan participants and beneficiaries regarding the allocation of their individual Plan account(s) among the Plan’s investment options. Such advice will not relate to (i) securities issued by the Sponsor or any affiliate or (ii) any amounts held in a self-directed brokerage account. If a participant or beneficiary elects to invest his or her Plan account in a SCA model portfolio, additional investment management fees may apply through the model portfolio. 2. Non-Fiduciary Services
• Financial & Plan Education Services – Group and/or one-on-one meetings, on-site and/or virtual.
• Investment Policy Statement (IPS) creation, review, and updates.
• Assistance to Plan Sponsor in the review and evaluation of the Plan, Plan provisions and service providers. 3. Model Portfolios
• SCA provides model portfolios reflecting a range of risk and potential return characteristics appropriate as investment alternatives under an ERISA-covered retirement plan. These portfolios will be updated by SCA on a discretionary basis. Investment management fees may apply through the model portfolios and will be charged only to those participants who choose a model portfolio. C. Current Shaffer Capital Advisers, LLC Ownership Structure 100% - Shaffer Capital Wealth Management, LLC D. Current Shaffer Capital Wealth Management, LLC Ownership Structure 100% - Shaffer Capital, LLC 80% owned by the Matthew E. Shaffer Revocable Living Trust 20% owned by the Patricia L. Shaffer Revocable Living Trust E. WRAP Accounts Shaffer Capital does not participate in WRAP account programs. F. Current Assets Under Management Individual Clients Discretionary – $108,963,146 – 412 accounts Non-Discretionary - $904,250 – 19 accounts Total - $109,867,396 – 431 accounts Employer-Sponsored Retirement Plans Discretionary Fiduciary Investment Management – $41,878,137 – 10 plans Total Discretionary = $150,841,283 as of 03/11/2024 Total Non-Discretionary = $904,250 as of 03/11/2024 Total Assets = $151,745,533 as of 03/11/2024