Connectus Wealth, LLC (“Connectus” or the “Firm”) is an SEC registered investment adviser.
Connectus’ registration as an investment adviser does not imply a certain level of skill or training.
The oral and written communications that the Firm provides to you, including this Brochure, is
information that you should use in your decision to hire the Firm or continue a professional
relationship with the Firm.
Connectus has multiple divisions that advise clients according to different service models. This
Brochure provides specific information relating to the division of Connectus that does business as
NorthCoast Asset Management (“NorthCoast”). Connectus provides asset management to multiple
client types through various service models, including but not limited to NorthCoast’s model.
Connectus maintains and delivers to clients a brochure applicable to the service model those clients
receive. In this case, clients of NorthCoast receive a separate brochure tailored specifically to the
provision of investment advisory services to such clients by NorthCoast.
Connectus is part of the Focus Financial Partners, LLC (“Focus LLC”) partnership. Specifically,
Connectus is a wholly-owned indirect subsidiary of Focus LLC. Ferdinand FFP Acquisition, LLC is
the sole managing member of Focus LLC. Ultimate governance of Focus LLC is conducted through
the board of directors at Ferdinand FFP Ultimate Holdings, LP. Focus LLC is majority-owned,
indirectly and collectively, by investment vehicles affiliated with Clayton, Dubilier & Rice, LLC
(“CD&R”). Investment vehicles affiliated with Stone Point Capital LLC (“Stone Point”) are indirect
owners of Focus LLC. Because Connectus is an indirect, wholly-owned subsidiary of Focus LLC,
CD&R and Stone Point investment vehicles are indirect owners of Connectus.
Focus LLC also owns other registered investment advisers, broker-dealers, pension consultants,
insurance firms, business managers and other firms (the “Focus Partners”), most of which provide
wealth management, benefit consulting and investment consulting services to individuals, families,
employers, and institutions. Some Focus Partners also manage or advise limited partnerships, private
funds, or investment companies as disclosed on their respective Form ADVs.
Connectus is a consortium of advisers who provide customized investment advice through a series of
independently operated brands.
We offer tax preparation services under the trade name Connectus Accountants. Please see Item 10
for further details.
The order management system that we use for held-away accounts is provided by Pontera Solutions,
Inc. We review, monitor, and manage these held-away accounts in an integrated way with client
accounts held at our clients’ primary custodian(s). Further information about this service is available
in Item 5.
We offer clients the option of obtaining certain financial solutions from unaffiliated third-party
financial institutions through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc.
and its affiliates, “UPTIQ”) and Flourish Financial LLC (“Flourish”). Please see Items 5 and 10 for
a fuller discussion of these services
and other important information.
We help our clients obtain certain insurance solutions from unaffiliated, third-party insurance brokers
by introducing clients to our affiliate, Focus Risk Solutions, LLC (“FRS”), a wholly owned
subsidiary of our parent company, Focus Financial Partners, LLC. Please see Items 5 and 10 for a
fuller discussion of these services and other important information.
As of December 31, 2023, Connectus maintains $8,537,464,270 in discretionary assets, of which
$137,005,738 are non-discretionary assets. The total AUM for Connectus is $8,674,470,008.
NorthCoast helps clients reach their investment goals. Whether the client is a high net worth
individual looking for a long-term financial plan, or an institutional client interested in a particular set
of strategy risk/return attributes, NorthCoast provides portfolio management services via separately
managed accounts.
NorthCoast is a fiduciary under the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”) with respect to investment management services and investment advice provided to
ERISA plan clients, including plan participants. NorthCoast is also a fiduciary under section 4975
of the Internal Revenue Code (the “IRC”) with respect to investment management services and
investment advice provided to individual retirement accounts (“IRAs”), ERISA plans, and ERISA
plan participants. As such, NorthCoast is subject to specific duties and obligations under ERISA and
the IRC that include, among other things, prohibited transaction rules which are intended to prohibit
fiduciaries from acting on conflicts of interest. When a fiduciary gives advice in which it has a
conflict of interest, the fiduciary must either avoid or eliminate the conflict or rely upon a prohibited
transaction exemption (a “PTE”).
As a fiduciary, we have duties of care and of loyalty to you and are subject to obligations imposed
on us by the federal and state securities laws. As a result, you have certain rights that you cannot
waive or limit by contract. Nothing in our agreement with you should be interpreted as a limitation
of our obligations under the federal and state securities laws or as a waiver of any unwaivable rights
you possess.
NorthCoast has subadvisory agreements with certain affiliates to offer access to certain of its
strategies. Affiliates who choose to utilize NorthCoast strategies will take the appropriate steps to
determine that the sub-advisor relationship is in the best interest of the client. Affiliates are under no
obligation to use NorthCoast strategies.
Our philosophy driving this service model is that a thoroughly researched and systematic investment
process grounded in common sense will outperform over time. NorthCoast specializes in quantitative
analysis and systematic investing. Through our research, we have discovered that securities and
markets reward certain factors and penalize others. To capitalize on these observations, we implement
market exposure and security selection models based on the same fundamental rationales. These
continue to be validated by thorough research, then implemented daily as part of our investment
process.