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Adviser Profile

As of Date 03/26/2024
Adviser Type - Large advisory firm
Number of Employees 30 -9.09%
of those in investment advisory functions 16 -11.11%
Registration SEC, Approved, 11/24/2021
Other registrations (2)
Former registrations

UPFRONT VENTURES MANAGEMENT, LLC

AUM* 2,730,878,900 6.28%
of that, discretionary 2,730,878,900 6.28%
Private Fund GAV* 2,317,430,078 -11.53%
Avg Account Size 136,543,945 -9.66%
SMA’s No
Private Funds 20 3
Contact Info 310 xxxxxxx
Websites

Client Types

- Pooled investment vehicles

Advisory Activities

- Portfolio management for pooled investment vehicles

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
3B 3B 2B 2B 1B 929M 464M
2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeVenture Capital Fund Count20 GAV$2,317,430,078

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Brochure Summary

Overview

Upfront Ventures Management, LLC is a Delaware limited liability company that was formed in 2014 and is part of a private investment firm originally founded in 1996. The Firm conducts its business through various affiliates. Specifically, Upfront Ventures Management, Inc (the “Relying Adviser”) and various other affiliated entities that serve as general partners or managers of the Funds (the “General Partner(s)” and together with the Relying Advisers the “Affiliated Entities”) and are not separately registered as investment advisers. Instead, the Affiliated Entities rely on the Firm’s registration in accordance with SEC guidance (the Firm and Affiliated Entities are collectively referred to herein as “Upfront Ventures”). See Item 10. This Brochure describes the business practices of Upfront Ventures as a single advisory business. Upfront Ventures provides discretionary investment management services to affiliated venture capital funds, co-investment vehicles and a fund managing venture capital fund portfolio companies purchased from prior funds (each a “Fund” or a “Client” and collectively the “Funds” or the “Clients”). The Funds invest primarily in early stage and later-stage privately held technology enabled companies. Upfront Ventures seeks to accomplish the Funds’ investment objectives by providing investment advisory services that include identifying and evaluating investment opportunities, negotiating the terms of the investment, managing and monitoring investments and ultimately disposing of such investments. In the future, Upfront Ventures may form additional funds, including feeder and parallel funds, co-investment vehicles, special purpose vehicles, as well as provide portfolio management services for separately managed accounts. Limited partners in the Funds (the “Investors”) should refer to the relevant vehicle’s
limited partnership agreement or other offering document, including the Appendices thereto, and other governing documents including each Fund’s respective management services agreements (together with any applicable side letters described below (collectively, the “Governing Documents”) for definitive and more detailed information regarding the matters described in this Brochure. The Funds or the Affiliated Entities have entered into side letters or other similar agreements with certain Investors that have the effect of establishing rights under, or altering or supplementing certain terms of, the Governing Documents with respect to such Investors, and such rights are not made available to Investors generally. Upfront Ventures does not tailor its advisory services to the individual needs of Investors, instead providing investment advice to the Funds rather than to the individual Investors in the Fund. Upfront Ventures intends to offer co-investment opportunities to Fund investors interested in participating in any such opportunity. Upfront Ventures and its affiliates, in their sole discretion, decide on whether and to whom to offer co-investment opportunities, as well as the applicable terms. Co-investment opportunities may be offered to some and not other Fund investors and to certain persons other than Fund investors. The General Partner or its affiliates may charge fees or carried interest with regard to the portion, if any, of any investment opportunity allocated to a co-investment vehicle. There is an inherent conflict of interest when and to the extent that employees and related persons of Upfront Ventures and its affiliates make capital investments in or alongside certain Funds. Upfront Ventures does not participate in wrap fee programs. As of December 31, 2023, Upfront Ventures’ regulatory assets under management were $2,730,878,900 all managed on a discretionary basis.