Overview
Upfront Ventures Management, LLC is a Delaware limited liability company that was formed in 2014
and is part of a private investment firm originally founded in 1996.
The Firm conducts its business through various affiliates. Specifically, Upfront Ventures Management,
Inc (the “Relying Adviser”) and various other affiliated entities that serve as general partners or
managers of the Funds (the “General Partner(s)” and together with the Relying Advisers the
“Affiliated Entities”) and are not separately registered as investment advisers. Instead, the Affiliated
Entities rely on the Firm’s registration in accordance with SEC guidance (the Firm and Affiliated
Entities are collectively referred to herein as “Upfront Ventures”). See Item 10. This Brochure
describes the business practices of Upfront Ventures as a single advisory business.
Upfront Ventures provides discretionary investment management services to affiliated venture capital
funds, co-investment vehicles and a fund managing venture capital fund portfolio companies
purchased from prior funds (each a “Fund” or a “Client” and collectively the “Funds” or the
“Clients”). The Funds invest primarily in early stage and later-stage privately held technology enabled
companies. Upfront Ventures seeks to accomplish the Funds’ investment objectives by providing
investment advisory services that include identifying and evaluating investment opportunities,
negotiating the terms of the investment, managing and monitoring investments and ultimately
disposing of such investments. In the future, Upfront Ventures may form additional funds, including
feeder and parallel funds, co-investment vehicles, special purpose vehicles, as well as provide portfolio
management services for separately managed accounts.
Limited partners in the Funds (the “Investors”) should refer to the relevant vehicle’s
limited
partnership agreement or other offering document, including the Appendices thereto, and other
governing documents including each Fund’s respective management services agreements (together
with any applicable side letters described below (collectively, the “Governing Documents”) for
definitive and more detailed information regarding the matters described in this Brochure. The Funds
or the Affiliated Entities have entered into side letters or other similar agreements with certain
Investors that have the effect of establishing rights under, or altering or supplementing certain terms
of, the Governing Documents with respect to such Investors, and such rights are not made available
to Investors generally. Upfront Ventures does not tailor its advisory services to the individual needs
of Investors, instead providing investment advice to the Funds rather than to the individual Investors
in the Fund.
Upfront Ventures intends to offer co-investment opportunities to Fund investors interested in
participating in any such opportunity. Upfront Ventures and its affiliates, in their sole discretion,
decide on whether and to whom to offer co-investment opportunities, as well as the applicable terms.
Co-investment opportunities may be offered to some and not other Fund investors and to certain
persons other than Fund investors. The General Partner or its affiliates may charge fees or carried
interest with regard to the portion, if any, of any investment opportunity allocated to a co-investment
vehicle. There is an inherent conflict of interest when and to the extent that employees and related
persons of Upfront Ventures and its affiliates make capital investments in or alongside certain Funds.
Upfront Ventures does not participate in wrap fee programs.
As of December 31, 2023, Upfront Ventures’ regulatory assets under management were
$2,730,878,900 all managed on a discretionary basis.