A Our Firm. Second 50 Financial, LLC (“Second 50”) is a California limited liability company founded in 2020 by its principals, Kathleen A. Adams, CFP® and David H. Swift. We are an independent investment advisor firm registered with the SEC. Neither we, nor any of our associated financial professionals, are affiliated with any broker-dealer firm or issuer of securities. We provide tailored investment advice to our clients acting in a fiduciary capacity. Our principal offices are located in Manhattan Beach, California. The information contained in this brochure describes our investment advisory services, practices, and fees. Please refer to the description of each investment advisory service listed below for information on how we tailor our services to the needs of our clients. As used throughout this brochure, the words “Second 50,” “firm,” “we,” “our,” and “us” refer to Second 50 Financial, LLC and its associated financial professionals, and the words “you,” “your,” and “client” refer to you as either a client or prospective client of our firm. Prior to forming an investment advisor-client relationship with you, we may offer a complimentary general consultation to discuss the nature of our service offerings and to determine how we might best be able to assist you in achieving your financial goals and objectives. Investment advisory services begin only after the client and Second 50 formalize their relationship by the execution of a written advisory agreement. B C Our Services. We offer a variety of investment advisory services to clients. Our investment advice is always tailored according to each client’s unique financial circumstances, objectives, needs, and limitations. A description of our various investment advisory services is as follows: Portfolio Management Services: When you engage us for these services, we will provide ongoing discretionary management and monitoring of your designated investment accounts in accordance with our understanding of your financial circumstances, investment objectives, and needs. You will be required to deposit your assets in an account (or accounts) held in your name at an independent qualified custodian (“Custodian”), typically a licensed broker-dealer, banking or savings institution, who will execute transactions for your account upon our instruction. To facilitate the delivery of our portfolio management services, we also utilize a turnkey asset management platform. This platform provides us access to a network third-party money managers (each, an “Independent Manager”) so that we can utilize additional managers which specialize in certain strategies to meet our clients’ individual needs. Further, the platform allows for more efficient management of your account(s), especially when multiple investment strategies are utilized at the same time. We will not be required to obtain your prior approval for each specific investment transaction we direct within your account. This is known as a discretionary account management arrangement. In addition to selecting the specific securities to be bought and sold for your account, our discretionary authority will extend to allow us to select, engage, and disengage Independent Managers on your behalf to assist us in the management of your assets. You may impose reasonable restrictions on our management of your account(s), including instructing us not to purchase certain specific securities, industry sectors, and/or asset classes. Please see Item 16 of this brochure for more information on our investment discretion policy. We will consult with you at the inception of our relationship and periodically thereafter, as necessary, to gather information regarding your financial circumstances, investment objectives and limitations, tolerance for investment risk, and time horizon for investments. These consultations will typically include discussion of your current and expected income level, tax considerations, current and expected cash flow needs, and the contents of your investment portfolio, among other items. Based on our analysis of the information you provide, we will recommend and implement a portfolio of investments within your account(s) that is intended to align with your investor profile. We will monitor your account(s) on an ongoing basis (including any assets allocated to Independent Managers) and implement changes as needed or appropriate, in consideration of current economic conditions, our market opinions and assumptions, and any material changes in your individual financial circumstances, goals, and needs. It is your ongoing responsibility to advise us promptly during our relationship of any material changes in your financial circumstances which might alter our investment advice to you. Client portfolios are typically constructed using a diversified mix of some or all of the following investments: individual stocks, corporate and government issued bonds, mutual funds, exchange traded funds (“ETFs”), public and private real estate investment trusts (“REITs”), money market funds, certificates of deposit, cash and cash equivalents. Where appropriate, your portfolio may also include certain privately offered securities, insurance products, and/or other types of investments. At your request, we may further advise you regarding legacy investments held in your account at the inception of our relationship. As indicated above, the portfolio we design for you may incorporate the use of Independent Managers to provide discretionary management to some or all of your assets via a “Separately Managed Account” (“SMA”) arrangement, or, where multiple SMAs are combined into a single account structure, a “Unified Managed Account” (“UMA”) arrangement. In certain circumstances, the Independent Managers we select to assist in the management of your account may require you to execute a separate written trading authorization, advisory agreement, platform agreement, and/or other account opening documentation. You will be provided

with the Form ADV Part 2A (or equivalent disclosures) for any recommended Independent Manager(s) at or prior to the time they begin to manage your account. We will monitor the performance of your SMAs or UMAs on an ongoing basis, reallocate assets among Independent Managers (or terminate Independent Manager relationships) as necessary, and be responsible as your primary fiduciary advisor to ensure that the investment programs implemented by the Independent Managers remain suitable and well aligned to meet with your unique investment needs and goals. At your specific request, we may also provide you with advice and recommendations with respect to the investment of certain “held-away” investment accounts (e.g., employer sponsored retirement accounts, qualified tuition plans, variable annuity sub-accounts). For these accounts, we are limited to advising you as to the allocation of your holdings among the various investment options made available by the product sponsor, issuer, or custodian. This advice is complimentary, and except where you explicitly authorize us in writing to implement transactions within such accounts, you will make all final investment decisions and be responsible for the implementation and monitoring of all investments in your held-away accounts. Financial Planning and Consulting Services: We also offer financial planning and consulting services that may be engaged either on a stand-alone basis or in combination with our portfolio management services. At your option, we will provide you either with annual broad-based financial planning services or limited scope financial consulting advice intended to address discrete topics, transactions, or events. These services may encompass advice regarding, without limitation, some or all of the following financial topics, as necessary to assist you in the management of your overall financial affairs and the achievement of your financial goals: ➢ cash flow analysis; ➢ risk management; ➢ investment analysis and strategies; ➢ insurance analysis; ➢ tax & estate planning; ➢ income and distribution planning; ➢ charitable gifting strategies; and ➢ real estate analysis and strategies Financial Planning and Consulting Services are generally provided under a six (6) month engagement during which we will consult with you at the inception of and as needed throughout our relationship to obtain an understanding of your unique financial circumstances, goals, and key areas of financial concern. We will analyze the information and documents you provide over the course of our consultations and deliver a written financial plan, report, or summary of recommendations designed to assist you in meeting your long-term and short-term financial goals. Assuming you provide all necessary financial information and documentation to us promptly, the written financial plan, report, or summary will typically be delivered to you within six to nine months of the commencement of the engagement. Once the written financial plan, report, or summary is delivered to you, the engagement is deemed concluded and no further review or update of our recommendations is provided. Should you wish to have us review and update the recommendations contained within your written financial plan, report, or summary you will be required to enter into a separate written advisory agreement for such services – additional fees will apply. Prior to our delivery of the final written financial plan, summary, or report we will provide you with additional written reports summarizing our periodic meetings and the status of certain investments; providing analysis of specific financial concerns addressed during the period; tracking intermittent progress toward your financial goals; and setting out our upcoming objectives. We will also remain reasonably available to you for additional in-person, telephonic/tele-video, and/or e- mail based consultations to provide you with advice regarding routine financial questions and concerns or to further address topics to be covered within your written financial plan (e.g., questions related to retirement planning, education planning, budgeting and cash flow management, insurance planning, etc.). Our stand-alone financial planning and consulting advice is non-discretionary in nature – you are never obligated to implement any of our recommendations and will make all final investment decisions and determinations regarding the service providers to be utilized for implementation of our advice. Unless we have been separately retained for portfolio management services, you will also be solely responsible for the implementation and monitoring of all investments. While you are never obligated to utilize Second 50 for any further services, upon request, we may assist you with the implementation of certain financial recommendations - additional fees may apply. Where you choose to engage us for portfolio management services following the completion of a financial planning and consulting engagement, we may elect to reduce or offset all or a portion of the agreed upon financial planning and consulting fees against the advisory fees charged for portfolio management services. We do not provide legal, accounting, or tax services of any kind. Clients are advised to seek legal, tax, and accounting advice from their independent trusted tax and legal advisors. D Wrap Fee Programs. We do not currently sponsor, serve as a portfolio manager to, or recommend any wrap fee programs to our clients. Types of Investments and Strategies Recommended. The types of investments we typically recommend to clients are described above in this Item 4. We may also advise clients on other types of assets not listed above or legacy assets held in their portfolio at the inception of our engagement. Please see Item 8 of this brochure or a description of the investment strategies we typically implement within client accounts. E Assets Under Management. We have $221,795,817 of discretionary assets under management to report as of 12/31/2023.