A Our Firm. Frango Financial LLC (“Frango Financial,” “Frango,” “firm,” “we,” “our,” and “us”) is a
fee-only financial planning firm that specializes in providing comprehensive financial planning and
investment advisory services to individuals and families. The firm is owned and operated by Frances
E. Goldman and has been in business since January 2009. We first became licensed as an investment
advisor in 2011.
Frango Financial distinguishes itself from traditional investment advisory firms by offering a broad
array of investment advisory and financial planning services that are tailored to meet the needs of our
diverse client base. We are a “fee-only” fiduciary investment advisor. We serve as a trusted guide to
our clients (“client,” “you,” and “your”), providing portfolio management services and financial
planning advice with respect to topics such as risk management, retirement planning, cash flow and
budget management, recordkeeping, estate planning, business development, and goal setting. We
also offer tax planning and tax preparation services.
Prior to engaging our services, we may offer an exploratory consultation, free of charge, to discuss
the potential benefits and costs of our services with you and to address any questions you may have
regarding our firm, our financial professionals, and our service offerings. Our advisory services
commence only upon your execution of a written advisory agreement with Frango Financial.
B C Our Services. We offer a variety of investment advisory services to clients. Our investment advice is
always tailored according to each client’s unique financial circumstances, objectives, and needs. A
description of our various investment advisory services is as follows:
Open Retainers
Our primary service offering, Open Retainer engagements include comprehensive financial planning
and ongoing portfolio management of the client’s designated investment accounts for a fixed fee
over the course of one year. We will meet with you in-person, telephonically, and/or via video
conference to learn about your financial goals and concerns, personal values, tolerance for
investment risk, investment time horizon and experience, tax situation, current and expected income,
expenses, cash flow, and other relevant factors, and document the same in our records. Based on our
analysis of this information, and as further informed by our subsequent periodic consultations with
you, we will provide you with ongoing detailed financial planning and portfolio management advice
that is uniquely tailored to your financial circumstances, objectives, and needs.
Frango Financial attempts to break down financial planning into manageable pieces to encourage
clients to follow through with our recommendations and steadily progress toward their financial
goals. Clients will typically have four to six scheduled meetings during the Initial Year of services,
depending on their individual situation, and generally two or three scheduled meetings during Renewal
Years. Meetings are generally in-person, but may be conducted by telephone or through other secure
remote meeting technology, depending on client availability. In addition to scheduled meetings,
additional face-to-face, e-mail, and/or telephone consultations regarding common financial topics
and concerns are included at no additional charge. In Renewal Years, meetings are generally less
frequent, and topics are often combined.
During the Initial Year of an Open Retainer relationship, the following financial topics and concerns
are typically addressed at our scheduled meetings (as relevant to the client’s specific needs):
budgeting and cash flow
management;
record-keeping;
insurance analysis;
analysis of employee benefits;
tax planning, preparation, and
filing;
inventory of assets, liabilities, and
net worth;
portfolio analysis;
goal setting;
analysis of financial goals;
asset allocation strategy;
investment recommendations;
investment strategy implementation;
retirement planning;
education funding;
small business planning
Medicare planning; and
estate planning.
During Renewal Years, the focus of our meetings typically shifts, as initial tasks are completed and
changes occur in the client’s life and financial circumstances. Typical Renewal Year meeting topics
include the following:
investment review/update;
cash flow and budgeting review;
goal setting review;
tax planning and preparation;
rebalancing of assets; and
other client specific financial concerns.
The Initial Year and Renewal Year topics are reviewed with the client periodically thereafter, as needed,
throughout the duration of our relationship, which may be renewed at your option on an annual
basis.
If you wish to have us provide ongoing portfolio management advice as part of this service, you will
be required to deposit your assets to an account (or accounts) held in your name at an independent
qualified custodian, typically a licensed broker-dealer, banking, or savings institution. New clients are
typically required to grant our firm discretionary trading authority over their account(s) held at the
custodian. This means that we will not be required to obtain your prior approval for each specific
investment transaction we direct within your account. Notwithstanding your grant of discretionary
trading authority to Frango Financial, as a matter of practice, it is our policy that whenever
reasonable, we will make an effort to discuss potential transactions with you prior to their
implementation. We will always exercise our discretionary authority in a manner consistent with our
fiduciary duty to you and our understanding of your unique investment profile, objectives, needs, and
restrictions. You may impose reasonable restrictions on our management of your account(s),
including instructing us not to purchase certain specific securities, industry sectors, and/or asset
classes.
Certain legacy clients may continue to maintain non-discretionary portfolio management
arrangements with Frango Financial that require us to obtain their consent prior to executing
transactions in their accounts.
We will monitor your designated investment accounts on an ongoing basis and implement changes to
your portfolio from time-to-time, as we believe to be in your best interests. Where our investment
advice relates to assets held-away from the account(s) over which we have been granted discretionary
trading authority (e.g., employer sponsored retirement accounts, education savings accounts,
insurance products), unless otherwise agreed, you will be responsible for investment implementation
and monitoring. We will consult with you as needed or reasonably requested to review portfolio
performance, discuss current financial issues and concerns, and re-assess goals and plans throughout
the duration of our Open Retainer relationship.
Project Retainers
If an Open Retainer relationship is not desired or practical, Frango Financial may enter into a Project
Retainer agreement. Project Retainers are narrower in scope than Open Retainers and usually focus
on just one or several of the financial topics that might be addressed in the context of an Open
Retainer relationship (see above). Depending on the complexity and number of financial topics
selected by the client, this service typically includes only a single consultation or a limited number of
consultations and the delivery of a shorter written report, summary, checklist, or oral presentation of
our advice and recommendations to the client.
Project Retainers do not include comprehensive financial planning services, ongoing management or
monitoring of any client accounts, or any other ongoing services. Reviews and updates of our Project
Retainer advice and investment implementation assistance are not provided, and the engagement is
deemed to be concluded following our final consultation with the client or our delivery of the
requested written report, summary, or checklist of advice and recommendations to the client. You
will make all final investment decisions, select the service providers to be utilized, and shall be solely
responsible for the implementation and monitoring of all your investments under this service. If the
client wishes to upgrade to an Open Retainer engagement at the conclusion of these services, they
may receive credit toward Open Retainer fees for amounts paid under a Project Retainer engagement
for the past six months.
Financial Fitness Reviews
Our most limited offering, a Financial Fitness Reviews consist of an in-person or telephone meeting,
accompanied by a written report that provides an overall review of the client’s financial situation,
focusing on up to three financial planning topics selected in advance by the client.
Financial Fitness Reviews do not include comprehensive financial planning, ongoing management or
monitoring of client accounts, or any other ongoing services. Reviews and updates of our Financial
Fitness Review advice and investment implementation assistance are not provided, and the
engagement is deemed to be concluded following our delivery of the requested written report
containing our recommendations to the client. You will make all final investment decisions, select the
service providers to be utilized, and shall be solely responsible for the implementation and
monitoring of all your investments under this service. If the client wishes to upgrade to an Open
Retainer engagement at the conclusion of these services, they may receive credit toward Open
Retainer fees for amounts paid under their Financial Fitness Review engagement for the past six
months.
D Wrap Fee Programs. We do not currently sponsor, serve as a portfolio manager to, or recommend
any wrap fee programs to our clients.
E Assets Under Management. We manage approximately $111,470,992 of client assets on a non-
discretionary basis and $0 on a discretionary basis. These amounts were calculated as of December
31, 2023.