Liberty Financial Group, Inc. (“Liberty”) is a Wisconsin corporation located in Elm Grove, Wisconsin. The firm provides Investment Management, Consultation and Financial Planning Services to individuals, trusts, estates, charitable organizations and corporations. The principal owner since January 20, 2021 is Shannon Nook. Investment Management and Financial Planning Services. We provide financial planning and ongoing investment management services for our advisory clients for a fee calculated as a percentage of the investment assets under management or a pre-set dollar amount. Those services include but are not limited to:
• Cash flow management
• Employee benefit options
• College funding planning
• Risk management and contingency plan reviews
• Estate planning
• Financial analysis of assisted living arrangements and other long-term care needs
• Retirement planning
• Tax planning
• A review of your present investment direction;
• Development of an investment policy statement;
• Implementation and monitoring to include regular internal portfolio reviews;
• Quarterly performance reporting;
• Annual tax loss review;
• Annual realized gains and loss reporting;
• Periodic assessment of your volatility tolerance, liquidity needs and time horizons;
• Client meetings offered at least annually in person or by phone; and
• Ongoing availability and accessibility as needs arise. Investment management services are provided on a discretionary and non-discretionary basis. When granted discretion by the client, it means that Liberty Representatives has the authority to purchase and sell securities of their choice in the amounts and at the times they believe it is suitable for a client's account to do so. Services provided to you vary, depending on the nature of your client Agreement and the services you determine you desire at the time of Agreement. We review your portfolio assets on a periodic basis, depending on the types of investments and market conditions, or at your specific request. We strongly encourage clients to maintain contact with us, and we request that client reviews occur no less than annually. General Information. You have the ability to leave standing instructions with us to refrain from investing in particular companies, to invest in limited amounts of securities, and to request third-party checks on your behalf (sent from the custodian

and only mailed directly to you). All clients will have a direct and beneficial interest in their securities, rather than an undivided interest in a pool of securities. We do not have custody of client funds or securities. A third-party firm provides execution and custodial services. Mutual Funds and Exchange Traded Funds: Most mutual funds and exchange traded funds are available directly to the public. Therefore, a client or prospective client can obtain many of the funds that may be utilized by Liberty independent of engaging Liberty as an investment advisor. If a client or prospective client determines to do so, he/she will not receive Registrant’s initial and ongoing investment advisory services. We do not assure or guarantee the results of our investment advisory services, thus losses can occur from following Liberty's advice pertaining to any investment or investment approach, including using conservative investment strategies. We do not participate in wrap fee programs. Liberty provides tax preparation services to existing clients and on an hourly basis to clients that have engaged us on a consulting basis. When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interests ahead of yours. Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations;
• Never put our financial interests ahead of yours when making recommendations;
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest. For more information about our conflicts of interest, please review items 5, 10, 11 and 14 or reach out to us using the contact information on the cover page of this brochure. As of December 31, 2023 Liberty has assets of $113,459,578 under discretionary management and $521,668 under non-discretionary management.