Firm Description
Planned Asset Management, LLC (“PAM” or the “Firm”) is an SEC registered investment
advisor. PAM was started in 1984 by Morrie W. Reiff and 50% owner with Joni L. Reiff. The
Firm’s Chief Compliance Officer is Paul S. Okawa.
Types of Advisory Services
Planned Asset Management primarily manages client assets for a fee. Fees and compensation
will be described in the next section. PAM also provides financial, estate, and other planning
services for an hourly fee.
Management Services
Portfolios will generally consist of mutual funds but can also include other securities and/or a
recommendation to use a third-party manager. Planned Asset Management does not typically
make recommendations for individual stocks. The client retains all rights of ownership (e.g.,
right to withdraw securities or cash, and exercise or delegate proxy voting). In addition, the
client has the ability to impose restrictions on investing in certain securities or types of securities.
Planned Asset Management will work with clients on a case-by-case basis related to any
restrictions a client may have with regard to certain securities or security types.
Assets are generally managed on a discretionary basis with Planned Asset Management having
the authority to make changes without notification to or authorization from the client. Planned
Asset Management will generally communicate all changes to clients in writing and client will
also receive confirmation of any transactions from the custodian of assets. As of 12/31/2023
Planned Asset Management had approximately $320,337,000 of assets under management.
Approximately $320,337,000 of this amount represents discretionary assets.
Assets managed by a third-party or affiliated party as a co-advisor or subadvisor will be subject
to the procedures, fees, and charges of the third-party based on a separate agreement, in addition
to any agreement with Planned Asset Management. Therefore, clients will pay more in fees
when a subadvisor is used. However, total net cost may be less with the use of a subadvisor
when considering the underlying investments and the related costs/expenses. The third-party
will generally manage assets on a discretionary basis, subject to the limitations and guidelines of
their separate agreement. Clients should refer to the ADV disclosures of any third-party or
affiliated party. If QSI, an affiliated party, is used, QSI will bill accounts for all fees and will
send the advisor’s portion to the advisor or broker, per separate instructions. Client will rely on
Planned Asset Management to monitor third-party and suggest changes as needed. Some third-
party relationships will require client authorization to make changes, while some will allow
Planned Asset Management the discretion to change strategy or hire/fire managers.
To begin management, the client will be required to sign an Investment Management
Agreement setting forth the terms and conditions of management, including the calculation of
the management fee. The client will also
be required to open an account with a qualified
custodian by completing the required account application with the custodian. Planned Asset
Management may also recommend a third-party manager, with client consent, which would
require additional agreements with said third-party. All customers will complete an investor
profile statement, or equivalent, with their investment advisor representative.
Planned Asset Management and its Investment Advisor Representatives (IAR’s) are investment
fiduciaries. For investment advice related to an IRA or qualified plan under ERISA, IAR’s are
also acting as ERISA Fiduciaries. As a fiduciary, IAR’s are required to act in the client’s best
interest, avoid misleading statements, receive only reasonable compensation, diversify plan
investments, follow plan documents, and act prudently.
Planned Asset Management has an affiliated party, Quantitative Strategies, Inc. (QSI). Use of
QSI represents a conflict of interest, as there may be an incentive to use QSI over other
investment strategies since Planned Asset Management and Mr. Reiff has the potential to
receive distributions from QSI. Please see ADDITIONAL DISCLOSURES under Item 5,
below. Since QSI is a wholly owned subsidiary and based on the familiarity of the QSI to
PAM, and common ownership and control, QSI has not undergone the due diligence process as
described in this brochure and the PAM policies and procedures manual.
Financial Planning Services
Planned Asset Management may also prepare financial plans or offer other planning services for
an hourly fee. Planned Asset Management may provide (but not required) a comprehensive
evaluation of all available information that could have a bearing on a client's financial future. To
minimize the distortions caused by inflation, present and future value concepts may be
employed. General areas covered include investment planning, risk management, income tax
planning, retirement planning, and estate planning. Planned Asset Management meets with the
client and provides guidance through the process of financial and economic goals. Once the full
details of the client's financial condition and economic goals are ascertained a plan may be
developed to achieve those goals.
Estate Administrative/Distribution Services
Planned Asset Management may assist with paperwork and administration for the management
and/or distribution of an estate. This would include providing for cash/liquidity needs,
establishing accounts for beneficiaries, and processing the transfer of assets to beneficiaries
based on instructions from Trustee, Executor, or written instructions from the decedent. Hourly
fees would be specified on the Letter of Understanding and Investment Management Agreement.
Wrap Fee Program versus Portfolio Management Program
PAM does not offer a Wrap Fee Program.
Assets Under Management
As of December 31, 2023, Adviser has the following assets under management:
Discretionary assets: $320,337,000
Non-discretionary assets: $0