Overview
Moon Capital Management, LLC (MCM) is a Registered Investment Advisory company,
established as a Limited Liability Corporation on July 3, 1995. W. David Moon is the principal
owner. MCM performs investment research and provides investment management services.
The onset of every advisory relationship begins with an exploration of the client's goals, assets,
investment experience, income needs, tax situation and risk tolerance. With this information, we
recommend an asset allocation to the client, suggesting a possible mix between broad asset
classes designed to meet their specific set of income and growth needs, within the parameters of
their risk tolerance.
There are some client-specific securities issues that
can also impact the construction and
personalization of a client's portfolio. These include situations in which clients have concentrated
positions in a single security (often with very little tax basis), restricted stock, limited choices
within a company 401(k) plan, or otherwise have a personal predisposition to hold or avoid a
certain stock or sector. These unique circumstances are always detailed in the client's Investment
Management Agreement and/or Statement of Investment Policy.
At the end of 2019, we provided investment advisory services to approximately 160 clients. We
managed $200 million on a discretionary basis and $0 on a non-discretionary basis.
MCM does not participate in wrap fee programs.