PCFS offers a variety of advisory services, which include financial planning, consulting, and investment management services. Prior to PCFS rendering any of the foregoing advisory services, clients are required to enter into one or more written agreements with PCFS setting forth the relevant terms and conditions of the advisory relationship (the “Advisory Agreement”). PCFS has been registered as an investment adviser since 1997 and is owned by the Schliesser Family Trust. Stephen F. Schliesser is the founder and President. As of June 30, 2023, PCFS had $758,515,730 in assets under management, of which $704,034,988 were managed on a discretionary basis, and $109,850,845 were managed on a non-discretionary basis. While this brochure generally describes the business of PCFS, certain sections also discuss the activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons occupying a similar status or performing similar functions), employees or other persons who provide investment advice on PCFS’s behalf and are subject to the Firm’s supervision or control. Financial Planning and Consulting Services Financial planning services begin with collecting data on the client’s current financial profile; reviewing the financial situation, goals and objectives; and preparing a written report. The reports, usually brief, can include specific recommendations to purchase, hold, or sell securities. More comprehensive financial plans can be prepared based on client need, which could incorporate recommendations on asset management, tax management, estate planning, and risk management, as well as business interests and investment policy. The Firm may also hold seminars, which can include presentations on various securities, insurance products, or on financial planning strategies. In performing these services, PCFS is not required to verify any information received from the client or from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to rely on such information. PCFS recommends certain clients engage the Firm for additional related services, its Supervised Persons in their individual capacities as insurance agents or registered representatives of a broker-dealer and/or other professionals to implement its recommendations. Clients are advised that a conflict of interest exists for the Firm to recommend that clients engage PCFS or its affiliates

to provide (or continue to provide) additional services for compensation, including investment management services. Clients retain absolute discretion over all decisions regarding implementation and are under no obligation to act upon any of the recommendations made by PCFS under a financial planning or consulting engagement. Clients are advised that it remains their responsibility to promptly notify the Firm of any change in their financial situation or investment objectives for the purpose of reviewing, evaluating or revising PCFS’s recommendations and/or services. Page | 5 © MarketCounsel 2023 Investment Management Services Through the Managed Account Program (“MAP”) MAP portfolios invest in both “no-load” and certain “load-waived” mutual funds, as well as selected stocks, ETF’s and bonds. The Firm’s services include discretionary or non-discretionary management. MAP may utilize asset allocation models or research developed by PCFS in conjunction with other independent and unaffiliated investment advisors and/or service providers. But PCFS reviews those models and research and makes all final determinations on the recommendations to clients. The service is designed to offer clients a diversified, long-term approach to their personal investment goals and objectives through asset allocation, monitoring, and re-balancing. Services are based on the individual needs of the client. An initial interview and data gathering questionnaire is undertaken to determine the client's financial situation and investment objectives, and to give the client the opportunity to impose reasonable restrictions on the management of the account. Clients have the ability to leave standing instructions with the Investment Adviser Representative (“IA Rep”) to refrain from investing in particular securities or types of securities or invest in limited amounts of securities. Quarterly, the IA Rep will notify the client in writing to contact the IA Rep if there have been any changes in the client's financial situation or investment objectives, or to impose or modify account restrictions. The IA Rep will contact or attempt to contact the client annually on these matters. It is the client's responsibility to notify the IA Rep at any time if there are changes. Clients may call in at any time during normal business hours to discuss directly with the IA Rep about the client's account, financial situation, or investment needs.