Our Owners and Principals We are a Michigan corporation formed in 1993. We are required to disclose the persons owning twenty-five percent (25%) or more of our firm’s common stock. Ronald Yolles and Thomas Post, each a Partner of our firm owning more than twenty-five percent (25%) of our firm’s common stock. Our Advisory Services Investment Management We offer personalized discretionary investment management services to you based on your investment goals, financial objectives and risk tolerance. If you engage us to provide you with investment management services, we will work with you to establish an investment planning summary that is reasonable and documents your investment objectives and expectations. We use this information to build a portfolio of investments for you based on the principles of broad diversification and a long-term allocation of assets among equities, fixed income and cash, consistent with your investment planning summary. We choose specific investments within your portfolio keeping minimization of transaction costs as a key goal. Once the portfolio is established, we monitor and reconcile your account held at your custodian on a regular basis. If your financial needs, circumstances or objectives change or if any changes to the investment planning summary is necessary, please let us know promptly, in writing. We act under the fiduciary duty of care and loyalty applicable to a registered investment adviser. Our duty of care means we provide investment advice, based on the client’s objectives, in the best interest of our client. Under the duty of loyalty, we must eliminate or make full and fair disclosure of our conflicts of interests which might incline us — consciously or unconsciously — to render advice which is not disinterested. We perform our investment management service for you pursuant to the terms and conditions we establish in our written investment advisory agreement that we both sign at the beginning of our relationship. As described in further detail below in the “ITEM 16: INVESTMENT DISCRETION” section beginning on page 19, we manage your accounts on a discretionary basis, which means that we determine the securities to buy and sell for your account without obtaining your specific consent prior to each transaction. However, you may place reasonable restrictions on our discretionary authority or place limitations on the types of investments for your account in writing. If we manage a joint account on your behalf (e.g., husband and wife, parent and child, etc.), our services will be based upon the identified financial needs and objectives that all or any one of the persons executing our agreement (collectively, the “Joint Clients”) communicate to our Wealth Advisor. Joint Clients are collectively responsible for determining and advising us if Part 2 of Form ADV 3 Diversified Portfolios, Inc. only one or more of the Joint Clients is permitted to give us instructions, authorizations, or to otherwise control the account. Unless we are directed otherwise in writing, we are permitted to rely upon any authorization, instruction, or direction from any one of the Joint Clients until this authority is limited or revoked in a written notice delivered to us signed by all Joint Clients. Additional Services If clients request, we may provide additional discretionary investment advice for certain outside accounts these are primarily retirement accounts, for an additional fee (see ITEM 5: FEES AND COMPENSATION for the specific fees for this service). We regularly review the available investment options in these accounts, monitor them, and rebalance in the same way we do other accounts, though using different tools as necessary. We use a third party platform to facilitate the management of these “held-away accounts.” Clients using this service are provided with their own log-in credentials by the platform and will link their account to the platform. By linking the accounts on the platform, we are allowed to view the account allocation, and when deemed necessary by us, rebalance the outside accounts. We do not have access to clients’ credentials and therefore, do not have custody of the assets held in these accounts. We are not affiliated with the third-party platform in any way, and do not receive any compensation from the platform. If you would like us to provide this additional service, you will sign an addendum to your current agreement or, for new clients, a separate schedule of our investment advisory agreement which explains this service. Recommendation of Other Professionals In addition, when requested and in conjunction with our investment management services, we will advise you on issues related to wealth management. To implement our advice, we

may recommend that you work with other professionals, such as attorneys or accountants, or utilize various financial products, such as insurance. If our services to you include the recommendation of other professionals, you will typically sign an agreement with them in addition to the advisory agreement you sign with us. You are under no obligation to act upon any of our recommendations. We do not receive any compensation from the professionals or from any financial products we recommend to you. Investment Management to Retirement Investors We have special and additional fiduciary responsibilities under the Title I of Employee Retirement Income Security Act of 1974 (“ERISA”) and/or the Internal Revenue Code Section 4975 (“IRC 4975”), as applicable, when we provide investment advice or investment management services to individual retirement account owners, ERISA plans, and ERISA plan participants. As such, we are subject to specific duties and obligations that include, among other things, prohibited transaction rules which are intended to prohibit fiduciaries from acting on Part 2 of Form ADV 4 Diversified Portfolios, Inc. conflicts of interest. We must either avoid or eliminate the conflict or rely upon a prohibited transaction exemption. We are a fiduciary, when, for example, our Wealth Advisor recommends a distribution or transfer (a “rollover”) of your tax-qualified ERISA-governed account including an IRA, to us for management. If you accept the recommendation, Diversified Portfolios and our Wealth Advisor will receive compensation that we would not otherwise receive. Therefore, the recommendation creates a conflict of interest. To address this conflict we must comply with the impartial conduct standards that require us to:  Always act in your best interest by: oMeeting a professional standard of care when making investment recommendations (give prudent advice); oNever putting our financial interests ahead of yours when making recommendations (give loyal advice);  Avoid misleading statements about conflicts of interest, fees, and investments;  Follow policies and procedures designed to ensure that we give advice that is in your best interest;  Charge no more than is reasonable for our services; and  Give you basic information about conflicts of interest. A retirement investor leaving an employer has four options regarding an existing retirement plan (and under certain circumstances may engage in a combination of the following options). We will provide general education, for discussion purposes, regarding the “pros and cons” to each of these choices: (i) leave the money in the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) roll over to an IRA, or (iv) cash out the account value (which could, depending upon the client’s age, result in adverse tax consequences). If we recommend a roll over from a retirement plan account or a transfer of an IRA account into an account to be managed by us, such a recommendation creates a conflict of interest if the retirement investor accepts the recommendation as we earn a fee on the market value of the rollover or transferred IRA which would not be earned if the money was not placed under our management. Part 2 of Form ADV 5 Diversified Portfolios, Inc. Investment Management for Qualified Plans As part of our services to qualified ERISA plans, we may act as a fiduciary as defined in Sections 3(21)(A) and 3(38) of ERISA. If you engage us as a 3(21) advisor, we will make recommendations, but it is ultimately up to you, as the plan fiduciary, to decide whether and how to act. As a 3(21) advisor, we will not have discretion to invest and reinvest your assets without your prior consent. Thus, as a 3(21) advisor, we will share responsibility for the selection of investments. If we act as a 3(38) investment manager, the plan fiduciary gives us discretionary authority to manage the plan’s assets. This means that the plan fiduciary shifts its fiduciary responsibility to us for the selection of the plan’s investments. For qualified plan clients, we assist you with creating and maintaining your investment planning summary, upon request. Your investment planning summary or other written investment objectives may place restrictions on the types of investments the plan assets may invest in. We adjust the asset allocation to ensure that the investment mix reflects the objectives of the chosen strategy. We continually monitor the performance of all investment options. Assets Under Management As of December 31, 2023, we had $1,523,884,885 in client assets managed on a discretionary basis and $22,660,062 on a non-discretionary basis.