A. The Registrant (Brighton Jones, LLC) is a limited liability company formed on December
21, 1999, in the state of Washington. Brighton Jones became registered as an Investment
Adviser in January 2000. Brighton Jones is principally owned by Charles Brighton and Jon
Jones. Brighton Jones also conducts business as OpenPlan and Lenora Capital. All advisory
services obtained through OpenPlan or Lenora Capital are provided by Brighton Jones.
OpenPlan, founded in 2016 in the state of Washington, offers individual financial planning
and retirement plan advisory services. Lenora Capital, founded in 2022 in the state of
Washington, offers Brighton Jones clients private investment services. It is important to
note that responses from Brighton Jones also pertain to OpenPlan and Lenora Capital
unless specifically stated otherwise.
B.
BRIGHTON JONES PERSONAL CFO (PCFO) SERVICES
For high-net-worth clients, Brighton Jones’ Personal Chief Financial Officer (PCFO)
offering provides comprehensive and ongoing strategic wealth management services
consisting of: financial planning and consulting; discretionary investment management;
and continuous monitoring, each of which are described in more detail below. These
services are provided on a fee-only basis, subject to the terms and conditions of an
agreement between Brighton Jones and the client.
Brighton Jones generally believes that these services should extend to a clients' entire
balance sheet, ensuring that our advice considers their complete financial picture and aims
to enhance overall wealth. However, clients have the option to request, in writing or
through an addendum to their client service agreement, that certain assets be excluded (the
“Excluded Assets”) from our advisory scope. In such cases, Brighton Jones will not
incorporate these Excluded Assets into our financial planning and consulting or
discretionary investment management services, and clients will bear sole responsibility for
the performance of those assets. Excluded Assets are not subject to PCFO advisory fees.
If Brighton Jones determines in its sole discretion that the client requires services that
exceed the scope of the agreement, Brighton Jones will present the client with a separate
agreement or addendum to memorialize the applicable terms and conditions of a proposed
separate or expanded engagement.
Annual PCFO fees include the services described below:
Financial Planning and Consulting Services. Brighton Jones provides PCFO clients
dedicated teams led by experienced Lead Advisors, serving select client groups across the
United States. Our comprehensive approach involves thorough analysis of clients' total
balance sheets within our PCFO framework. We provide tailored recommendations aligned
with clients' investment objectives, values, risk tolerance, and financial and personal
circumstances. Please see Item 8 below for discussion on certain limitations applicable to
financial planning and consulting services.
Discretionary Investment Management Services. Brighton Jones also assumes full
discretionary authority over the investment and reinvestment of the client’s securities
accounts, unless otherwise noted in an addendum to their PCFO agreement. Brighton Jones
may buy, sell, trade and allocate in and among stocks, bonds, mutual funds, exchange
traded funds, cash / cash equivalents, sub-advisory accounts, investment subdivisions
within variable annuity products, accounts with independent investment managers and/or
programs (with or without discretion, depending upon the independent investment manager
or program) and other securities or contracts relating to the same, on margin (only if written
authorization by the client has been granted) or otherwise, consistent with the client’s then-
current circumstances and investment objectives. As indicated in Item 16 below, clients
receiving discretionary management may, at any time, impose reasonable restrictions on
Brighton Jones’ discretionary authority.
Continuous Monitoring and Reporting Services. Brighton Jones may also provide
comprehensive reporting services through its designated online client portal which can
incorporate all of the client’s investment assets, including those investment assets that are
not part of the assets managed by Brighton Jones (the “Excluded Assets”). Should the client
receive such reporting services, the client acknowledges and understands that with respect
to the Excluded Assets, Brighton Jones’ service is limited to reporting services only and
does not include investment management, review, or monitoring services, nor investment
recommendations or advice. In the event the client desires that Brighton Jones provide
financial planning and consulting or discretionary investment management services with
respect to the Excluded Assets, the client may engage Brighton Jones to do so under the
terms and conditions of their service agreement, or for a separate and/or additional fee
pursuant to the terms and conditions of a separate agreement.
OPENPLAN INDIVIDUAL FINANCIAL PLANNING (IFP) SERVICES
Brighton Jones, through OpenPlan, provides initial and ongoing strategic wealth
management services consisting of: financial planning and consulting; optional
discretionary investment management; and continuous monitoring as part of its IFP
services for clients starting their wealth management journey. These services are provided
on a fee-only basis, subject to the terms and conditions of an agreement between OpenPlan
and the client. Unlike Brighton Jones’ PCFO service, OpenPlan clients are primarily
responsible for the execution of the investment strategy provided by OpenPlan advisors.
Financial Planning and Consulting Services. OpenPlan provides financial planning
services (including investment and non-investment related matters, such estate planning,
insurance planning, taxes, real estate, cash flow planning, etc.). Before engaging us to
provide planning services, clients are generally required to enter into an agreement with us
setting forth the terms and conditions of the engagement (including termination),
describing the scope of the services to be provided, and the portion of the fee that is due
from the client prior to OpenPlan commencing services. Please see Item 8 below for
discussion on certain limitations applicable to financial planning and consulting services.
Discretionary Investment Management Services. Clients have the option to delegate
discretionary investment management and execution of the investment plan to OpenPlan
for a portion or all their assets for which OpenPlan provides financial planning and
consulting services. These services are subject to the terms and conditions of a separate
agreement, and a separate fee for the assets under management. Clients acknowledge that
any assets for which OpenPlan is not specifically delegated as having discretionary
investment management over, are considered Excluded Assets, and not subject to
additional fees. As indicated in Item 16 below, clients receiving discretionary management
may, at any time, impose reasonable restrictions on Brighton Jones’ discretionary
authority.
Annual Monitoring and Reporting Services. All IFP clients are provided access to
eMoney, a third party financial planning software, so that they may continuously monitor
portfolio performance. On an annual basis, or as specifically requested by the client,
OpenPlan may review client asset allocation as compared to client investment objectives.
For assets which the client has delegated discretionary authority, OpenPlan periodically
executes or recommends execution of account transactions based upon such reviews. The
client acknowledges and understands that with respect to the Excluded Assets, our service
is limited to reporting services only and does not include investment management, review,
or monitoring services, nor investment recommendations or advice. As such, the client,
and not OpenPlan, shall be exclusively responsible for the investment performance of the
Excluded Assets. In the event the client desires that we provide discretionary investment
management services with respect to the Excluded Assets, the client may engage us to do
so for a separate and/or additional fee pursuant to the terms and conditions of a separate
agreement between us and the client.
OPENPLAN RETIREMENT PLAN ADVISORY (RPA) SERVICES
Brighton Jones,
through OpenPlan, provides retirement plan consulting/management
services, pursuant to which it assists sponsors of pooled employer and self-directed
retirement plans organized under the Employee Retirement Security Act of 1974
(“ERISA”). The terms and conditions of the engagement shall be set forth in an agreement
between OpenPlan and the plan sponsor.
Retirement Plan Consulting/Management Services. If the plan sponsor engages the
OpenPlan in an ERISA Section 3(21) capacity, OpenPlan will, on a non-discretionary
basis, assist with the selection and/or monitoring of investment options (generally open-
end mutual funds and exchange traded funds) from which plan participants shall choose in
self-directing the investments for their individual plan retirement accounts. If the plan
sponsor chooses to engage OpenPlan in an ERISA Section 3(38) capacity, OpenPlan may
provide the same services as described above, but may also: create specific asset allocation
models that OpenPlan manages on a discretionary basis, which plan participants may
choose in managing their individual retirement account; and/or modify the investment
options made available to plan participants on a discretionary basis.
Financial Wellness Consulting. OpenPlan may also provide Financial Wellness seminars
to a retirement plan’s participating employees on issues such as educational funding, life
insurance coverage, estate planning, retirement planning, and recent developments in the
financial services industry or regulations. The number and frequency of the seminars is
subject to negotiations between OpenPlan and the employer. Generally, before engaging
OpenPlan to provide Financial Wellness Consulting services, clients are required to enter
into an RPA agreement with us setting forth the terms and conditions of the engagement.
In some cases, we may offer Financial Wellness Consulting services to non-RPA clients,
subject to the terms and conditions of a standalone agreement.
OTHER FINANCIAL SERVICES PROVIDED BY BRIGHTON JONES AND AFFILIATES
Brighton Jones may provide financial planning and related consulting services regarding
non-investment related matters, such as estate planning, tax planning, insurance, etc.
Brighton Jones does not serve as an attorney or insurance agency, and no portion of its
services should be construed as legal or insurance brokerage services. Accordingly,
Brighton Jones does not prepare estate planning documents or sell insurance products. To
the extent requested by a client, Brighton Jones may recommend the services of other
professionals for certain non-investment implementation purpose (i.e. attorneys,
accountants, insurance agents, etc.) including certain of Brighton Jones representatives in
their separate and individual capacities as Certified Public Accountants or licensed
attorneys as described in Item 10.C below.
Clients are under no obligation to engage the services of any recommended professionals.
The client retains absolute discretion over all implementation decisions and is free to accept
or reject any recommendation from Brighton Jones. If the client engages any recommended
professional, and a dispute arises thereafter relative to the engagement, the client agrees to
seek recourse exclusively from and against the engaged professional. At all times, the
engaged licensed professional(s) (i.e. attorney, accountant, insurance agent, etc.), and not
Brighton Jones, shall be responsible for the quality and competency of the services
provided.
Tax Preparation Services through Brighton Jones. Brighton Jones offers
comprehensive tax preparation and filing services. Brighton Jones charges clients a
separate fee (fixed or hourly) for tax preparation services, depending upon the scope and
complexity of the services required. To the extent that a client engages Brighton Jones to
provide such services, the client shall execute a separate agreement or an addendum to their
PCFO services agreement which will detail the services to be provided and the separate fee
paid by the client for those services.
Corporate Transparency Act (CTA) Filing Services through Brighton Jones. Upon
the client’s written request, Brighton Jones may arrange to support Client’s compliance
with the Corporate Transparency Act (“CTA”). Such services may be provided by Brighton
Jones at an additional cost and under the terms and conditions of a separate agreement or
an addendum to their PCFO services agreement.
Private Investments through Lenora Capital. Lenora Capital, LLC is a wholly owned
subsidiary of Brighton Jones, LLC. Lenora Capital is the LLC manager of various private
funds for which Brighton Jones, LLC serves as investment manager. The funds act as
vehicles for Brighton Jones to consolidate client capital for the purposes of making private
investments. For qualified clients or qualified purchasers, Brighton Jones may make
recommendations to invest in private funds offered through Lenora Capital, LLC. The
funds that clients may be referred to invest in are Lenora Capital MultiStrategy Fund I,
LLC, and Lenora Capital MultiStrategy Fund I (QP), LLC.
Tax Advantage Investments through Brighton Jones Real Estate Advisors. Brighton
Jones offers tax advantage securitized real estate investment opportunities through
Brighton Jones Real Estate Advisors, LLC (BJREA). In the event that clients choose to
engage BJREA to provide real estate investment services, those services shall be provided
through BJREA pursuant to a separate agreement and subject to a one-time only
administrative flat fee, organized in a tier structure, based on the amount of principle
invested. Investment advice related to BJREA services is provided by Brighton Jones and
the client’s service team.
BPC REIT and Blueprint Capital Services. Brighton Jones is the majority owner of
Blueprint Capital Services, LLC (“Blueprint”), the manager of the BPC REIT. Blueprint
provides management services on a fee basis to the BPC REIT.
Estate Planning Services through 2030 Law. Certain of Brighton Jones’ supervised
persons are also, in their separate and individual capacities, licensed attorneys. These
individuals offer their legal services, as part of 2030 Law, separate and apart from Brighton
Jones. Clients with a net worth over $15 million may engage these individuals to provide
legal services subject to the terms and conditions of a separate agreement and service fee.
Other Estate Planning Services through Brighton Jones. Brighton Jones utilizes
Wealth, Inc. as part of our commitment to providing comprehensive estate planning
services, enabling clients to effectively manage their legacy and ensure their wishes are
carried out according to their preferences. Resources offered by Wealth, Inc. include,
without limitation, creation of estate planning documents from templates and forms for
revocable trusts, pour-over wills, last will and testaments, financial power of attorneys,
advance health care directives, guardianship nominations, deed transfers through the
attorney consultation feature, and gift and estate tax projections with a visual report. Clients
may engage these services according to the terms and conditions specified in a separate
addendum to their client service agreement. Services are subject to a one-time only fee
which is variable depending on the complexity of the client’s needs. In these engagements,
Brighton Jones may be granted view-only access to a client’s estate planning progress, but
the underlying legal and estate planning services will be provided by Wealth.com or one
or more of the platform’s engaged professionals.
C. Brighton Jones shall provide investment advisory or management services specific to the
needs of each client. Before providing investment advisory or management services, an
investment adviser representative will ascertain each client’s investment objective(s).
Thereafter, Brighton Jones shall allocate and/or recommend that the client allocate
investment assets consistent with the designated investment objective(s). The client may,
at any time, impose reasonable restrictions, in writing, on Brighton Jones’ services.
D. Brighton Jones does not participate in or sponsor a wrap fee program.
E. As of As of December 31, 2023, Brighton Jones had $12,393,371,217 in assets under
management on a discretionary basis and $94,977,287 in assets under management on a
non-discretionary basis.