AlphaMark Advisors, LLC is a SEC-registered investment adviser with its principal place of business
located in Ft. Wright, Kentucky. AlphaMark began business in 1999.
We provide investment advisory services to individually managed accounts and a registered investment
company the AlphaMark Actively Managed Small Cap ETF, a series of the ETF Series Solutions ETF
Trust (a US Bank owned and operated trust). The Trust is registered under the Investment Company Act of
1940.
Principal Ownership. The firm's principal member (i.e., those individuals and/or entities controlling
25% or more of this company) is Michael L Simon, President of AlphaMark Advisors, LLC. AlphaMark
personnel with minority ownership are Kelly E. Owens and Andew C. Becker. Non-AlphaMark personnel
who have minority ownership are Brian Malthouse, Andrew Von Lehman, Ted Funk, Dan Owens, and
David Macke. See Item 10 Other Financial Industry Activities and Affiliations and Item 14 Client
Referrals and Other Compensation.
Types of Advisory Services. AlphaMark provides portfolio management services and investment
advisory services related to Individual Accounts (Individuals, Institutions, Pension Plans, Profit Sharing
Plans, 401k Plans, Trusts, Foundations, Corporations or other businesses not listed), an ETF, Certified
Divorce Financial Analysis, Financial and Social Security Planning:
• Individual Account Portfolio Management. Our firm provides discretionary investment
management services based on the individual needs of the client. Generally, AlphaMark allocates
investment management assets of its individually managed accounts among debt and equity
securities, various mutual fund/ETF types and families, and when appropriate the ETF managed by
AlphaMark.
Through personal discussions with the client, goals, objectives, and a client’s personal investment
policy is established based on the client's particular circumstances. In addition, we encourage
clients to let us know of any changes that will occur over time that would affect their investment
views. During our data-gathering process, we determine the client’s individual objectives, time
horizons, risk tolerance, and liquidity needs. All clients are encouraged to meet with their advisor at
least quarterly and we are available to meet as needed to review financial planning issues,
investment objectives and account performance.
For ERISA and IRA accounts: If the Account is part of a pension or other employee benefit plan (a
“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”) or an Individual Retirement Account (an “IRA”) governed by the Internal Revenue
Code, we acknowledge that we are a “fiduciary” within the meaning of Section 3(21) of ERISA (but
only with respect to the provision of services described in our Advisory Agreement). We represent
that we are registered as an investment adviser and duly qualified to manage Plan assets under
applicable regulations.
It is important for a client moving funds from an employer sponsored 401K plan to an IRA
(Individual Retirement Account) to weigh their options and chose the solution that is best for them.
Typically, a 401K plan participant has four options after leaving an employer plan.
1. Leave the money in the former employer’s plan
2. Cash out savings and close the account
3. Roll over the 401K savings in a new employer’s or
4. Rollover 401K savings into an IRA.
A client moving assets from a 401K plan and establishing an IRA with our firm receives a 401K
Rollover to IRA Disclosure discussing the pros and cons with each option. It is also important for
the client to research all fees involved with each scenario when making their decision.
Account supervision is guided by the client's stated objectives (i.e., capital appreciation, growth,
income, or growth and income),
as well as tax considerations and current risk tolerance. Clients can
impose reasonable restrictions mutually agreed upon in advance with their advisor when investing
in certain securities, types of securities, or industry sectors.
Once the client's portfolio has been established, we monitor the portfolio on a continuous basis, and
as necessary, rebalance the portfolio, based on the client's individual needs in conjunction with
developments in the capital market. See Item 13: Review of Accounts for more details on the
review process.
Our investment recommendations are not limited to any specific product or service offered by a
broker-dealer or insurance company and will generally include advice regarding exchange-listed
securities, securities traded over-the-counter, foreign issuers, corporate debt, commercial paper,
certificates of deposit, municipal securities, mutual fund and ETF shares, U.S. government
securities, and options contracts on securities.
Because some types of investments involve certain additional degrees of risk, they will only
be recommended when consistent with the client's stated investment objectives, tolerance for risk,
liquidity and suitability.
Neither AlphaMark nor the client can assign the investment advisory agreement without the prior
written consent of the other party. Transactions that do not result in a change of actual control or
management of AlphaMark will not be considered an assignment.
• ETF Investors. AlphaMark serves as the investment manager for the AlphaMark Actively
Managed Small Cap ETF (SMCP), a series of the ETF Series Solutions.
Interested investors should refer to the ETF's prospectus and Statement of Additional Information
("SAI") for important information regarding objectives, investments, time-horizon, risks, fees, and
additional disclosures. These documents are available on-line at
http://www.alphamarkadvisors.com/etf/.
Prior to making any investment in the fund, investors and prospective investors should carefully
review these documents for a thorough understanding of the terms and conditions applicable for
investment in an AlphaMark ETF Fund.
• Financial Analysis and Planning: Certified Divorce Financial Analysis: AlphaMark has a
Certified Divorce Financial Analyst (CDFA) available to provide financial guidance during the
divorce process. AlphaMark is paid a negotiated rate for divorce-related services such as education
on financial matters related to divorce, working with an attorney or mediator to create a budget,
forecasting long-term financial effects of a settlement/judgement, how to appropriately invest for
the client and family, etc.
Financial/ Social Security Planning: AlphaMark provides financial planning services as requested.
Financial planning is an evaluation of a client’s current and future financial state by using currently
known variables to predict future cash flows, asset values and withdrawal planning. Clients entire
financial and life situation is examined and taken into account as it directly impacts the financial
planning process. Social Security Planning is a separate type of financial plan that is also offered.
Clients who purchase Financial/ Social Security planning services separately pay AlphaMark a fee
and receive a written report which provides the client with a detailed financial plan designed to
assist the client in achieving his or her financial goals and objectives. Implementation and review
are an on-going process.
• Consulting Services Fees: On an as needed basis, AlphaMark will provide investment advisory
services on a consulting basis.
Amount of Managed Assets: As of 12/31/2023, we were actively managing $399,432,247 of clients'
assets, $399,432,247 on a discretionary basis (100%).