Strategy Asset Managers, LLC, (“SAM” or “Firm”) was founded in 2001 and is wholly owned by Hulick
Capital Management LLC. SAM currently has its headquarters in Pasadena, California.
Types of Advisory Services Offered
Institutional Investment Management:
Independent investment consulting firms can select the Firm’s strategies for their clients that wish
to utilize one or more of the Firm’s investment strategies. The client or the client’s representative
will make the final decision on selecting the Firm and the appropriate strategy for the client.
The Firm is not a custodian of the client’s assets. The client always maintains control of his/her assets
through the independent, third-party custodian selected by the client. SAM’s authority, as defined in
its Investment Advisory Agreement, is to implement investment decisions on behalf of the client
entities.
The client can engage other professionals (e.g. lawyers, accountants, consultants) to assist them in
establishing their financial goals and objectives. The Firm will often meet with the designated
parties to review the appropriateness of the investment strategies employed by SAM, but its role is
solely that of investment manager implementing the client’s investment strategy by buying
securities on his/her behalf.
Financial Planning & Consulting:
Our firm provides a variety of standalone financial planning and consulting services to clients for the
management of financial resources based upon an analysis of current situation, goals, and objectives.
Financial planning services will typically involve preparing a financial plan or rendering a financial
consultation for clients based on the client’s financial goals and objectives. This planning or
consulting may encompass Investment Planning, Retirement Planning, Estate Planning, Charitable
Planning, Education Planning, Corporate and Personal Tax Planning, Cost Segregation Study,
Corporate Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis, Lines of
Credit Evaluation, or Business and Personal Financial Planning.
Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients.
Implementation of the recommendations will be at the discretion of the client. Our firm provides
clients with a summary of their financial situation, and observations for financial planning
engagements. Financial consultations are not typically accompanied by a written summary of
observations and recommendations, as the process is less formal than the planning service.
Assuming that all the information and documents requested from the client are provided promptly,
plans or consultations are typically completed within 6 months of the client signing a contract with
our firm.
Comprehensive Portfolio Management:
Our Comprehensive Portfolio Management service encompasses asset management as well as
providing financial planning/financial consulting to clients. It is designed to assist clients in meeting
their financial goals through the use of financial investments. We conduct at least one, but sometimes
more than one meeting (in person if possible, otherwise via telephone conference) with clients in
order to understand their current financial situation, existing resources, financial goals, and
tolerance for risk. Based on what we learn, we propose an investment approach to the client. We may
propose an investment portfolio, consisting of exchange traded funds (“ETFs”), mutual funds,
individual bonds, alternative investments, covered calls, or other securities. Upon the client’s
agreement to the proposed investment plan, we work with the client to establish or transfer
investment accounts so that we can manage the client’s portfolio. We may utilize Independent Money
Managers, where we design an investment portfolio in conjunction with another investment advisory
firm. Before selecting other advisers, we make sure that the other advisers are properly licensed or
registered. Once the relevant accounts are under our management, we review such accounts on a
regular basis and at least quarterly. We may periodically rebalance or adjust client accounts under
our management. If the client experiences any significant changes to his/her financial or personal
circumstances, the client must notify us so that we can consider such information in managing the
client’s investments.
Our firm utilizes the services of a third-party money manager for the management of some client
accounts. Our firm will not offer advice on any specific securities or other investments
in connection
with this service. Prior to referring clients, our firm will provide initial due diligence on third party
money managers and ongoing reviews of their management of client accounts. In order to assist in the
selection of a third-party money manager, our firm will gather client information pertaining to financial
situation, investment objectives, and reasonable restrictions to be imposed upon the management of the
account.
Our firm will periodically review third party money manager reports provided to the client at least
annually. Our firm will contact clients from time to time in order to review their financial situation
and objectives; communicate information to third party money managers as warranted; and, assist
the client in understanding and evaluating the services provided by the third-party money manager.
Clients will be expected to notify our firm of any changes in their financial situation, investment
objectives, or account restrictions that could affect their financial standing.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing
basis. Generally, such consulting services consist of assisting employer plan sponsors in establishing,
monitoring and reviewing their company's participant-directed retirement plan. As the needs of the
plan sponsor dictate, areas of advising may include:
• Establishing an Investment Policy Statement – Our firm will assist in the development of a
statement that summarizes the investment goals and objectives along with the broad
strategies to be employed to meet the objectives.
• Investment Options – Our firm will work with the Plan Sponsor to evaluate existing
investment options and make recommendations for appropriate changes.
• Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation and tolerance for risk.
• Investment Monitoring – Our firm will monitor the performance of the investments and
notify the client in the event of over/underperformance and in times of market volatility.
• Participant Education – Our firm will provide opportunities to educate plan participants
about their retirement plan offerings, different investment options, and general guidance on
allocation strategies.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”). All retirement
plan consulting services shall be in compliance with the applicable state laws regulating retirement
consulting services. This applies to client accounts that are retirement or other employee benefit
plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointment to provide
services to such accounts, our firm acknowledges its fiduciary standard within the meaning of Section
3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with respect to
the provision of services described therein.
Tailoring of Advisory Services
Our Firm offers individualized investment advice to clients via our Comprehensive Portfolio
Management service. Goals and objectives are reviewed for each client and are properly documented.
Clients may impose restrictions on investing in certain securities or types of securities. However,
restrictions on investments in certain securities or types of securities may not be possible due to the
level of difficulty this would entail in managing the account.
Our Institutional Investment Management service does not allow for modifications to the strategies
implemented. It is incumbent upon the institution engaging our services to determine the
appropriateness of our models to their client base.
Participation in Wrap Fee Programs
Our firm does not offer Wrap advisory services.
Regulatory Assets Under Management
As of December 31, 2023, SAM manages $631,046,871on a discretionary basis. Furthermore, The
Firm provides model portfolios in various strategies to several unaffiliated managed account
program sponsors, for which the Firm does not affect or arrange for the purchase or sale of any
securities in connection with these services.