Phoenix Wealth Advisors, Inc. (“Phoenix” or “Adviser”), owned by Georgios Livanos and Mark Rhoades, has been
an investment adviser registered with the Securities and Exchange Commission since 2001. Phoenix focuses on
providing sophisticated financial planning and wealth management services to the exceptional people who make up
this community. From business executives and entrepreneurs to scientists and educators, we work with a broad range
of clients and meet a wide variety of needs. Drawing on more than a century of financial education and industry
experience, our team will work with you to define your financial goals, establish the degree of risk you are comfortable
with and tailor a wealth strategy designed to achieve lasting well-being.
Advice is tailored to the individual client’s needs through interviews with clients, the collection of important
information, and detailed financial planning, as applicable. Clients may be able to impose reasonable restrictions on
their accounts. Reasonable restrictions may include the designation of particular securities or types of securities that
should not be purchased in their account (i.e., Company XYZ or companies involved in a particular industry, etc.), or
should be sold if held in their account. However, in some cases where investment discretion has been delegated to a
third-party manager, that manager may determine that the implementation of such a restriction may be impractical. In
the event that happens, the client will be notified promptly.
As of December 31, 2023, Phoenix had the following in assets under management:
Discretionary Accounts: 1,425 Assets: $ 474,044,173
Non-Discretionary Accounts: 9 Assets: $ 14,318,092
Total Accounts: 1,434 Assets: $ 488,362,265
Financial Planning Services
Phoenix offers a range of financial planning advisory services to its clients. Such services may include a review of
all aspects of an individual’s current financial situation, with emphasis on:
• Income tax planning,
• Estate tax planning,
• Insurance planning,
• Investment planning,
• Retirement planning, and
• Capital needs planning.
To the extent other services are needed, the Adviser will assist the individual in those areas in which it is competent
to give advice.
The process generally begins with an introductory meeting with the Investment Advisory Representative (“IAR”) to
discuss the scope of the plan and principal financial objectives of the client. At the client’s request and after a contract
has been completed, the IAR would then receive from the client all necessary financial information.
Additional information may be requested before the presentation of the plan. During these initial meetings, the IAR
will ask the client about his/her risk background and past investment experience.
The written financial plan will present the client’s financial strengths and weaknesses. General areas reviewed may
include tax and cash flow planning, retirement planning, debt reduction strategies, educational funding requirements,
estate analysis, and alternative investment patterns for either increased return or risk adjustment dependent on the
client’s age, assets, and current earned income. Phoenix uses Goal Planning and Monitoring software to create its
financial plans. In addition, the IAR may be asked to furnish analysis for closely held small business owners. The
plan should enable the client to determine financial goals and objectives, both long- and short-term.
As a follow-up service, Phoenix will, at the client’s request, assist the client in implementing the recommendations,
including referral to other practicing professionals (such as attorneys and accountants) whose services may be
required.
The client may utilize Phoenix for a single consultation or on a continuous basis at periodic intervals. The client is
under no obligation to implement the plan through Phoenix. Either the client or Phoenix may terminate the engagement
at any time with written notice. The plan is the basic instrument for Phoenix to know the client and serves as a
guideline for offering investment supervisory services.
Retirement Plan Services
In addition to providing individual financial planning and investment advisory consulting services to individuals and
corporations, we may also provide advice and consultation to retirement plan sponsors and pension plans. Services
rendered may include, but are not necessarily limited to, the development of a documented investment process, asset
allocation, research and investment recommendations, plan participant education, investment or investment manager
performance monitoring, and guidance to the plan sponsors on its fiduciary obligations to plan participants. In
providing these services, we may act as a fiduciary as defined under Section 3(21)(A)(ii) of ERISA but will serve in
such capacity only with respect to the provision of ERISA-defined investment advice.
Establishing a sound fiduciary governance process is vital to good decision-making and to ensuring that prudent
procedural steps are followed in making investment decisions. Phoenix will provide Retirement Plan consulting
services to Plans and Plan Fiduciaries as described below. The particular services provided will be detailed in the
consulting agreement. The appropriate Plan Fiduciary(ies) designated in the Plan documents (e.g., the Plan sponsor
or named fiduciary) will (i) make the decision to retain our firm; (ii) agree to the scope of the services that we will
provide; and (iii) make the ultimate decision as to accepting any of the recommendations that we may provide. The
Plan Fiduciaries are free to seek independent advice about the appropriateness of any recommended services for the
Plan. Retirement Plan consulting services may be offered individually or as part of a comprehensive suite of services.
The Employee Retirement Income Security Act of 1974 (“ERISA”) sets forth rules under which Plan Fiduciaries may
retain investment advisers for various types of services with respect to Plan assets. For certain services, Phoenix will
be considered a fiduciary under ERISA. For example, Phoenix will act as an ERISA § 3(21) fiduciary when providing
non-discretionary investment advice to
the Plan Fiduciaries by recommending a suite of investments as choices among
which Plan Participants may select.
TYPES OF ADVISORY SERVICES
Your IAR works with you to determine the appropriate investment objectives based on the information you provide
initially, and periodically thereafter. With this information, you and your IAR may select one of the following
programs. If you wish to impose or modify an existing investment restriction, you may do so at any time by discussing
this with your IAR.
Phoenix and its IARs offer various types of advisory services. These advisory services include asset management,
investment advice, and individual investment advisory consulting services, retirement plan consulting services and
financial planning. Your IAR may act as an investment manager within certain investment programs or may
recommend other affiliated or non-affiliated asset managers. For more information regarding methods of analysis,
investment strategies, and risk of loss, please reference Item 8 Methods of Analysis, Investment Strategies and Risk of
Loss later in this brochure.
We provide investment advisory services through the following programs:
Accounts Managed by Your IAR
Ambassador
The Ambassador program is a wrap fee investment advisory account offered by Phoenix and administered by
Raymond James & Associates, Inc. (“RJA”), a member of the NYSE/SIPC, in which you are provided with ongoing
investment advice and monitoring of securities holdings. Your IAR will manage your account on a discretionary or
non-discretionary basis according to your objective. Ambassador offers you the ability to pay an asset-based advisory
fee which includes transaction costs within the advisory fee in lieu of a commission for each investment transaction
within the account. Phoenix receives a portion of the fee.
Dividend Strategy
Within the Ambassador Program, we offer an equity income Dividend Strategy Portfolio that integrates the strategy a
of third-party money manager with our own input with regard to individual security concentration levels or additional
holdings. In this strategy, we will identify a third-party manager whose strategy we believe in, and we will mirror
most of their trades. However, we will use our own research to enhance the strategy’s trades and holdings when we
feel it is advantageous to the overall goal of the strategy. Changes to the third-party manager’s strategy can include
concentration levels, different securities in the same industry, or an eliminate of securities in a particular industry, as
we deem in the best interest of our clients, but in line with the overall strategy.
Multi-Cap Growth Strategy
We also offer a Multi-Cap Growth Strategy that integrates the holdings from an exchange-traded fund (ETF) with a
similar strategy with our own input with regard to individual security holdings and mutual funds we believe will
enhance the strategy. In this strategy we use approximately 30% of the securities from the ETF that is in-line with our
own research and combine them with mutual funds of our choosing to create a portfolio for this strategy. Similar to
our Dividend Strategy, while we will use the holdings of a publicly traded ETF as our core holdings, we will manage
concentrate levels and use other mutual funds or individual securities as we deem appropriate.
Other Advisory Services
The IAR offers a full range of advisory services not directly related to investments. These services include individual
financial planning (discussed above), pension plan design and consultation, pension plan participant advisory services,
small business financial planning, and seminars for investors.
Phoenix’s written financial plan could include advice on family educational needs, insurance needs, and/or retirement
planning. This information would outline the scope of the issue as well as financial techniques that could be
implemented to fund the need.
Phoenix offers pension planning and plan implementation services to small and medium-sized businesses. Service
will address the need of a company to install a comprehensive retirement plan, provide an overview of the various
plan design characteristics, and implement the selection of an attorney to draft the pension trust document and the
selection of a third-party administrator. As mentioned above, Phoenix may provide 3(21) fiduciary services for
retirement plans for which is it compensated by the Plan Sponsor.
Important Note to Retirement Investors: When we (the firm and your financial professional) provide investment
advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act of 1974, as amended (“ERISA”) and/or the
Internal Revenue Code, as amended (“IRC”), as applicable, which are laws governing retirement accounts. The way
we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act
in your best interest and not put our interest ahead of yours.
We have a conflict of interest with you when we recommend a rollover / transfer of retirement assets and receive more
compensation as a result. We mitigate this conflict of interest by providing you with relevant information, reviewing
that information with you, answering your questions, and recommending only alternatives that we believe are in your
best interest. We have provided you with other required disclosures, along with your account terms and conditions
and/or advisory agreement that describe the specific services we will perform and/or terms and conditions of our
relationship with you. This is important information so please read it carefully.
If we provide you, as a plan participant, with individualized investment advice for your ERISA or non-ERISA plan
assets, such as 401(k)s and 403(b)s, our advice is limited to the investment options approved by the plan. Because of
this, our advisory services are limited to those available investment options and your retirement account will be
reviewed by us at least quarterly and, when deemed necessary, your financial professional will advise on allocation
changes or rebalancing strategies.