9AT: WHITEROCK WEALTH MANAGEMENT CO.

Adviser Profile

As of Date	01/12/2025
Registration status	Terminated
ADV Location	DALLAS, TX, United States
Contact Info	214 xxxxxxx
Websites

AUM^*	255,332,207 14%
of that, discretionary	227,988,745 17%
Number of Employees	6
of those in investment advisory functions	3 -25%
Private Fund GAV^*	0
Avg Account Size	624,284 7%
% High Net Worth	62.26% -3%
SMA’s	Yes
Private Funds	0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)

Adviser	Hedge Fund	Liquidity Fund	Private Equity Fund	Real Estate Fund	Securitized Asset Fund	Venture Capital Fund	Other Fund	Total Private Fund GAV	AUM	#Funds
Adviser FINANCIAL ASSET MANAGEMENT CORP	Hedge Fund-	Liquidity Fund-	Private Equity Fund-	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV-	AUM436.2m	#Funds-
Adviser ASTORIA STRATEGIC WEALTH, INC.	Hedge Fund-	Liquidity Fund-	Private Equity Fund-	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV-	AUM482.5m	#Funds-
Adviser ASSET PLANNING SERVICES INC	Hedge Fund-	Liquidity Fund-	Private Equity Fund-	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV-	AUM365.6m	#Funds-
Adviser HERITAGE WEALTH ADVISORS	Hedge Fund-	Liquidity Fund-	Private Equity Fund-	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV-	AUM604.7m	#Funds-
Adviser CONSCIOUS WEALTH INVESTMENTS, LLC	Hedge Fund-	Liquidity Fund-	Private Equity Fund-	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV-	AUM272.8m	#Funds-
Adviser BRANSON FOWLKES & CO INC	Hedge Fund-	Liquidity Fund-	Private Equity Fund-	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV-	AUM439.4m	#Funds-
Adviser HC ADVISORS LLC	Hedge Fund-	Liquidity Fund-	Private Equity Fund-	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV-	AUM500.2m	#Funds-
Adviser SILVERLEAFE CAPITAL PARTNERS, LLC	Hedge Fund-	Liquidity Fund-	Private Equity Fund-	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV-	AUM449.2m	#Funds-
Adviser SENECA FINANCIAL ADVISORS LLC	Hedge Fund-	Liquidity Fund-	Private Equity Fund-	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV-	AUM847.2m	#Funds-
Adviser WAYPOINT WEALTH COUNSEL LLC	Hedge Fund-	Liquidity Fund-	Private Equity Fund-	Real Estate Fund-	Securitized Asset Fund-	Venture Capital Fund-	Other Fund-	Total Private Fund GAV-	AUM824.3m	#Funds1

Brochure Summary

Overview

WhiteRock Wealth Management Co. is located in Dallas, Texas and has been providing investment management services for over 35 years. The Firm is owned by John J. Gurun and David P. Gurun who each own a controlling interest and Kevin R. Tehan who owns a minority interest of the issued common stock. The Firm seeks preservation of principal and wealth accumulation for clients by constructing investment portfolios that provide income and the potential for capital appreciation. Each client’s portfolio is designed to assist individuals achieve their long-term financial objectives consistent with their circumstances, preferences, and risk tolerance levels. Clients may impose restrictions on investing in certain securities or types of securities. As of December 31, 2023, the Firm managed approximately $255,332,207

representing 159 relationships (409 accounts). Assets managed on a discretionary basis totaled approximately $227,988,745 of the $255,332,207 under management. In addition to the construction and management of investment portfolios, WhiteRock Wealth Management may provide financial planning services. The Firm may receive separate compensation for financial planning services from existing or new clients. Financial planning services may include cash flow analysis, retirement and educational funding, estate and legacy planning, investment analysis or other specific needs as requested by the client. The Firm does not offer nor participate in wrap fee programs. The Firm does not offer legal advice to clients. Clients are encouraged to consult with their attorneys on legal issues.

WHITEROCK WEALTH MANAGEMENT CO.

WHITEROCK WEALTH MANAGEMENT CO.

GURUN INC.

GURUN, INC.

GURUN INVESTMENT ADVISORS, INC.

Adviser Profile

Details

Adviser Type

Client Types

Advisory Activities

Compensation Arrangments

Reported AUM

Private Funds

Employees

Similar advisers

Brochure Summary

Overview

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WHITEROCK WEALTH MANAGEMENT CO. WHITEROCK WEALTH MANAGEMENT CO. GURUN INC. GURUN, INC. GURUN INVESTMENT ADVISORS, INC.

Adviser Profile

Details

Adviser Type

Client Types

Advisory Activities

Compensation Arrangments

Reported AUM

Private Funds

Employees

Similar advisers

Brochure Summary

Overview

WHITEROCK WEALTH MANAGEMENT CO.

WHITEROCK WEALTH MANAGEMENT CO.

GURUN INC.

GURUN, INC.

GURUN INVESTMENT ADVISORS, INC.