Alpha Asset Consulting LLC (“Alpha”) is an investment consulting firm that provides advice to certain family members to assist them in developing and implementing strategies to achieve their financial goals. Alpha also provides project-based consulting services, generally related to major life events. Alpha was initially founded to provide investment advice to companies that offer 401(k), profit sharing and pension plans to their employees. Alpha has expanded its advisory services beyond its institutional clients to offer the same objective, fiduciary-driven, conflict-free advice to certain individuals. Alpha believes that individual investors should have the ability to pay solely and directly for investment advice, without restrictions that may limit the availability of certain securities or the use of certain asset custodians or brokerage firms to those that financially benefit their advisor. Alpha receives no income or economic benefit from any source other than consulting fees paid directly by its clients. Alpha’s clients may select their own asset custodians and brokerage firms. They may choose to execute their own securities transactions. They may purchase any securities available to them within prospectus- imposed limitations. Alpha’s clients may also choose to delegate non-discretionary limited power of attorney to Alpha for assistance in executing securities transactions. Alpha’s clients pre-approve all transactions prior to execution. Alpha does not accept authority to withdraw or transfer funds, or to change the address of record at clients’ custodians. Alpha is a privately-held limited liability company that was founded in 2002 by

Shelly Jordan who retains 100 percent ownership of the firm. Investment Advisory Services. Alpha is a fiduciary that provides investment advisory services which may include:
• Defining investment goals and objectives
• Developing investment strategies
• Analyzing existing investment portfolios and accounts
• Evaluating investment managers
• Monitoring investment performance and recommending portfolio enhancements
• Providing periodic portfolio reviews and ongoing investment advice Project-Based Consulting Services. Alpha also advises its clients regarding the investment-related components of major life events. Projects are not limited to, but may include:
• Divorce and estate settlements – investment valuation, asset transfer assistance, and ongoing portfolio strategies
• Inheritance – asset transfer assistance and ongoing portfolio strategies
• Small business retirement plans – establishing, evaluating, and ongoing consulting
• Investment performance reviews
• Investment fee reviews
• Annual budgets and retirement cash flow projections
• Assistance in opening investment accounts and transferring assets Alpha Asset Consulting LLC acts solely as a consultant and does not manage client assets; does not take custody of client assets; does not take discretionary control of client assets; does not purchase or sell financial products; does not recommend broker-dealers; does not participate in wrap fee programs by providing portfolio management services; and does not accept authority to vote client securities. Alpha Asset Consulting LLC Page | 2