Overview
The Company
Haverford Financial Services, Inc. has been in business as a registered investment adviser since February
2004, and is wholly owned by Drexel Morgan & Co. (“Drexel Morgan”), a financial holding company and
SEC-registered investment adviser. George W. Connell is the sole shareholder of Drexel Morgan.
Investment Services
Clients may impose reasonable investment restrictions on individually managed accounts.
Equity Portfolios
The Haverford Financial investment philosophy involves investment in equities focusing on high quality,
dividend paying, large capitalization securities. The process and approach to portfolio construction is driven
by our belief in the following:
High quality, established companies provide competitive returns with reduced risk;
Dividend paying companies provide competitive returns with reduced risk;
Stock prices follow earnings growth;
Appropriate diversification reduces risk.
Global Allocation Strategies
The Investment Selection Committee (“ISC”) maintains an approved list of Exchange Traded Funds, or
other commingled funds, to be utilized in portfolios with a Global Allocation strategy.
The ISC assesses many factors in selecting the appropriate investments to meet our portfolios’ objectives,
including, but not limited to:
sponsor
liquidity and expense ratios
historical data to ensure that tracking error is minimized.
Fixed Income Portfolios
Haverford Financial provides its clients with a focused, disciplined fixed income investment process.
Portfolio construction and risk management efforts are driven by a highly disciplined and repeatable
process:
Actively managed asset class and sector allocations; rotating into the market’s most favorable
opportunities from the portfolio’s most fully valued holdings.
Interest-rate risk (duration) targets are managed within +/- 25% of the appropriate fixed-income
benchmark (based on client guidelines).
Duration/yield curve placement and sector weightings are based on top-down macro-economic and
business cycle analysis.
Security selection is based on a bottom-up value approach. Bias is to overweight "spread" products
(mortgages and corporate) and underweight Treasury securities.
Separately Managed or Wrap Accounts
Haverford Financial provides investment advisory services to separately managed client accounts and via
programs offering comprehensive brokerage, custody, and investment advisory services, sponsored by
introducing firms (“Program Sponsors”).
For such programs, Haverford Financial offers investment supervisory services on a discretionary basis to
the clients of Program Sponsors who offer comprehensive services for a comprehensive fee (“wrap fee”),
which is typically based upon a percentage of assets under management. Haverford Financial will receive
a portion of the wrap fee for our services. Haverford Financial will generally direct all account brokerage
transactions to the Program Sponsor due to its execution capabilities in order to prevent incurring additional
transaction fees besides the stated comprehensive fee.
Haverford Financial is chosen by the ultimate client to act as an investment adviser via a selection process
governed by the Program Sponsor and normally does not have direct client contact. However, Haverford
Financial is available for client consultations, at the discretion of the financial intermediary or by client
request.
Sub-Advisory Services
Haverford Financial may enter into relationships with third parties whereby Haverford Financial provides
such party with a model portfolio by which such firm may manage clients’ accounts.
Assets Under Management
As of December 31, 2023, Haverford Financial had approximately $346 million in discretionary assets under
management.