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Adviser Profile

As of Date 03/26/2024
Adviser Type - Large advisory firm
- An investment adviser (or subadviser) to an investment company
Number of Employees 45 4.65%
of those in investment advisory functions 25
Registration SEC, Approved, 2/12/2004
AUM* 346,895,270 -9.15%
of that, discretionary 346,895,270 -9.15%
Private Fund GAV* 0 -100.00%
Avg Account Size 11,563,176 12.04%
SMA’s Yes
Private Funds 0 1
Contact Info 610 xxxxxxx

Client Types

- Individuals (other than high net worth individuals)
- Investment companies
- Charitable organizations
- State or municipal government entities
- Corporations or other businesses not listed above
- Other

Advisory Activities

- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies
- Portfolio management for businesses

Compensation Arrangments

- A percentage of assets under your management

Recent News

Reported AUM

Discretionary
Non-discretionary
460M 394M 328M 263M 197M 131M 66M
2016 2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Brochure Summary

Overview

The Company Haverford Financial Services, Inc. has been in business as a registered investment adviser since February 2004, and is wholly owned by Drexel Morgan & Co. (“Drexel Morgan”), a financial holding company and SEC-registered investment adviser. George W. Connell is the sole shareholder of Drexel Morgan. Investment Services Clients may impose reasonable investment restrictions on individually managed accounts. Equity Portfolios The Haverford Financial investment philosophy involves investment in equities focusing on high quality, dividend paying, large capitalization securities. The process and approach to portfolio construction is driven by our belief in the following:  High quality, established companies provide competitive returns with reduced risk;  Dividend paying companies provide competitive returns with reduced risk;  Stock prices follow earnings growth;  Appropriate diversification reduces risk. Global Allocation Strategies The Investment Selection Committee (“ISC”) maintains an approved list of Exchange Traded Funds, or other commingled funds, to be utilized in portfolios with a Global Allocation strategy. The ISC assesses many factors in selecting the appropriate investments to meet our portfolios’ objectives, including, but not limited to:  sponsor  liquidity and expense ratios  historical data to ensure that tracking error is minimized. Fixed Income Portfolios Haverford Financial provides its clients with a focused, disciplined fixed income investment process. Portfolio construction and risk management efforts are driven by a highly disciplined and repeatable process:  Actively managed asset class and sector allocations; rotating into the market’s most favorable opportunities from the portfolio’s most fully valued holdings.  Interest-rate risk (duration) targets are managed within +/- 25% of the appropriate fixed-income
benchmark (based on client guidelines).  Duration/yield curve placement and sector weightings are based on top-down macro-economic and business cycle analysis.  Security selection is based on a bottom-up value approach. Bias is to overweight "spread" products (mortgages and corporate) and underweight Treasury securities. Separately Managed or Wrap Accounts Haverford Financial provides investment advisory services to separately managed client accounts and via programs offering comprehensive brokerage, custody, and investment advisory services, sponsored by introducing firms (“Program Sponsors”). For such programs, Haverford Financial offers investment supervisory services on a discretionary basis to the clients of Program Sponsors who offer comprehensive services for a comprehensive fee (“wrap fee”), which is typically based upon a percentage of assets under management. Haverford Financial will receive a portion of the wrap fee for our services. Haverford Financial will generally direct all account brokerage transactions to the Program Sponsor due to its execution capabilities in order to prevent incurring additional transaction fees besides the stated comprehensive fee. Haverford Financial is chosen by the ultimate client to act as an investment adviser via a selection process governed by the Program Sponsor and normally does not have direct client contact. However, Haverford Financial is available for client consultations, at the discretion of the financial intermediary or by client request. Sub-Advisory Services Haverford Financial may enter into relationships with third parties whereby Haverford Financial provides such party with a model portfolio by which such firm may manage clients’ accounts. Assets Under Management As of December 31, 2023, Haverford Financial had approximately $346 million in discretionary assets under management.