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Adviser Profile

As of Date 09/10/2024
Adviser Type - Large advisory firm
Number of Employees 49 -39.51%
of those in investment advisory functions 15
Registration SEC, Approved, 3/31/2005
AUM* 5,911,757,864 18.10%
of that, discretionary 5,890,631,778 20.40%
Private Fund GAV* 826,536,253 9.33%
Avg Account Size 7,417,513 -0.12%
% High Net Worth 59.76% -12.98%
SMA’s Yes
Private Funds 10
Contact Info (21 xxxxxxx
Websites

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pooled investment vehicles

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

Recent News

Reported AUM

Discretionary
Non-discretionary
5B 4B 3B 3B 2B 1B 699M
2015 2016 2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count1 GAV$206,775,646
Fund TypePrivate Equity Fund Count8 GAV$516,452,527
Fund TypeReal Estate Fund Count1 GAV$103,308,080

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Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker922908363 Stock NameVANGUARD INDEX FDS $ Position$508,226,026 % Position38.00% $ Change15.00% # Change10.00%
Stck Ticker233051200 Stock NameDBX ETF TR $ Position$197,038,333 % Position15.00% $ Change19.00% # Change18.00%
Stck Ticker78462F103 Stock NameSPDR S&P 500 ETF TR $ Position$148,492,668 % Position11.00% $ Change2.00% # Change-2.00%
Stck Ticker464287598 Stock NameISHARES TR $ Position$66,330,514 % Position5.00% $ Change7.00% # Change10.00%
Stck Ticker464287655 Stock NameISHARES TR $ Position$43,683,786 % Position3.00% $ Change-4.00% # Change-1.00%
Stck Ticker464287226 Stock NameISHARES TR $ Position$28,876,490 % Position2.00% $ Change14.00% # Change15.00%
Stck Ticker46090E103 Stock NameINVESCO QQQ TR $ Position$12,237,135 % Position1.00% $ Change21.00% # Change12.00%
Stck Ticker46137V613 Stock NameINVESCO EXCHANGE TRADED FD T $ Position$19,248,569 % Position1.00% $ Change-1.00% # Change0.00%
Stck Ticker464287101 Stock NameISHARES TR $ Position$10,166,586 % Position1.00% $ Change2.00% # Change-5.00%
Stck Ticker464287648 Stock NameISHARES TR $ Position$15,491,574 % Position1.00% $ Change-3.00% # Change0.00%

Brochure Summary

Overview

A. General Description of Advisory Firm Geller Advisors LLC (“Geller Advisors,” “we,” “our,” and/or the “Adviser”) is a registered investment adviser based in New York, New York, with offices in Jupiter, Florida and Los Angeles, California. We are organized as a limited liability company under the laws of the State of Delaware. We have been providing investment advisory services since 2005. Geller Advisors is a wholly owned subsidiary of Geller Holdings II LLC, which is further owned by Geller & Company LLC (“Geller & Co”). Martin J. Geller is the principal owner of Geller & Co. Geller Advisors is part of a family of companies that offers and provides a suite of financial and related services to clients and, together with its affiliates, conducts business under the name, Geller, pursuant to a Certificate of Assumed Name filed November 11, 2022, with the New York State Division of Corporations, State Records and Uniform Commercial Code. Geller Advisors provides investment advisory services and, either directly or through one of its affiliates, also provides investment reporting, tax and other family office services. Geller Advisors also provides investment management services to proprietary private funds sponsored by its affiliate, Geller Alternative Manager LLC. The terms of these services are established by Geller Advisors after discussions with its clients and are set forth in advisory agreements and/or any offering documents, organizational documents, and/or other documentation applicable to certain investment vehicles. Integrated Wealth Management Services. Geller Advisors provides integrated wealth management services to ultra-high-net worth individuals and families, their related entities, trusts, estates, charitable organizations, and other business entities, as described in more detail below. Geller Advisors provides both discretionary and non-discretionary investment advisory services. In addition, Geller Advisors, either directly or through one of its affiliates, provides a full suite of family office services, including financial planning, consulting, investment reporting, tax advisory and compliance services, bill pay services, other CFO services, and real estate services to many of our clients. Geller Advisors, and its employees, coordinate with outside consultants, including attorneys, private bankers and insurance advisors, and those of our clients, to provide a more comprehensive suite of services. In addition, certain clients of Geller Advisors also receive non-advisory services through a direct engagement with certain of Geller Advisors’ affiliates. Geller Advisors’ affiliates may also assist Geller Advisors with the provision of non-advisory services through intercompany arrangements. Geller Funds. Geller Advisors also provides investment management services to private funds (“Geller Funds”), which currently include private equity fund of funds, private equity conduit funds, hedge fund of funds, real estate fund of funds, and a real estate conduit fund. Geller Funds are offered to qualified clients based on their investment goals, risk tolerance, liquidity requirements or other factors; certain employees of Geller Advisors or its affiliates; and other third-party investors. Investments in Geller Funds are limited to qualified investors, as described in Item 7 below. When we recommend that a Geller Advisors client invests in a Geller Fund, we have conflicts of interest in doing so. We discuss these conflicts further in Item 5 of this Brochure and in the offering documents of each Geller Fund. B. Description of Advisory Services Managed Accounts. Geller Advisors manages certain client accounts (“Managed Accounts”) on a discretionary and non-discretionary basis in a manner tailored to each client’s individual needs. For non-discretionary accounts, Geller Advisors is responsible for asset selection but does not have the authority to purchase or sell securities on behalf of the client without prior consent. These tailored services are developed through in-depth discussions and a financial planning process, in which goals and objectives are established based on each client's unique circumstances, taking into consideration the client’s asset base, family dynamic, financial goals and interests. Geller Advisors typically develops an Investment Policy Statement (the “IPS”) which guides the management of a client’s investment portfolio. As part of its data-gathering process, Geller Advisors seeks to determine the client’s objectives, time horizons, risk tolerance, tax considerations and liquidity needs. Geller Advisors generally reviews and discusses a client’s prior investment history, as well as, the client’s family composition and background, as applicable. Our services include providing consolidated reporting in the form of performance reports and periodic meetings with clients to review portfolio performance, their financial plan, and to reconfirm their goals and objectives. Geller Advisors manages a client’s portfolio on a discretionary basis, subject to any reasonable restrictions a client imposes, such as liquidity or tax considerations or avoiding investments in certain securities or industry sectors. Based on the asset allocations outlined in the IPS, Geller Advisors generally allocates the client’s assets among several third-party investment managers and their products, which include, but are not limited to, mutual funds, exchange traded funds (“ETFs”), third- party separately managed accounts (“SMAs”), and third-party pooled investment vehicles. Geller Funds will often also be included in Geller Advisors’ asset allocation decisions for a particular client. Client portfolio holdings may also include individual equities and fixed income securities, option contracts, warrants, structured products, certificates of deposit, commercial paper, hedge funds, private equity funds and other investment vehicles, as described below. Portfolio weighting among third-party investment managers and other investments is determined by each client's tailored asset allocation. Non-Managed Accounts. Geller Advisors also provides non-managed advisory services to several of its clients (“Non-Managed Accounts”). In these instances, Geller Advisors has no investment discretion over client assets. These portfolios differ from Geller Advisors’ Managed Accounts in that Geller Advisors solely provides investment portfolio recommendations or advice but does not direct trading in the securities on behalf of Non-Managed Accounts. Although Geller Advisors generally receives a fee for these services, the assets represented by Non-Managed Accounts are not included in Geller Advisors’ Regulatory Assets Under Management in its ADV Part 1A. For purposes of this Brochure, such assets are referred to herein as “Assets Under Advisement.” Geller Funds. Geller Advisors provides investment management services to Geller Funds on the terms set forth in each fund’s constituent documents. The description of the Geller Funds in this Brochure does not contain all of the information a prospective investor should consider before investing in these funds. A prospective investor should carefully read and consider each fund’s entire offering memorandum and other offering documents before deciding whether to make an investment in that fund. Geller Funds are only available to investors who meet their eligibility requirements. See Item 8 below for more information regarding the Geller Funds and Item 5 for a discussion of the related conflicts of interest. Turnkey Asset Management Program (“TAMP”). Geller Advisors has entered into a contractual relationship with Dynasty Financial Partners, LLC (“Dynasty”), which provides Geller Advisors with operational and back-office support, including access to a network of service providers. Through the Dynasty network of service providers, Geller Advisors has access to trading technology, reporting, custody, brokerage, compliance, and other related services. In addition, Dynasty’s subsidiary, Dynasty Wealth Management, LLC (“DWM”), an SEC-registered investment adviser, provides access to a range of investment services including, separately managed accounts (“SMA”), advisers as portfolio manager (“APM”), mutual fund and ETF asset allocation strategies, money management overlay models, billing services, and unified managed accounts (“UMA”) managed by external third-party managers (collectively, the “Investment Programs”). Geller Advisors separately engages the services of Dynasty and/or its subsidiaries to access the Investment Programs. Under the SMA and UMA programs, Geller Advisors maintains the ability to select the specific, underlying third party managers that will, in turn, have day-to-day discretionary trading authority over the requisite client assets. Through its APM Services, DWM provides Geller Advisors with customized administrative and technological services that enable Geller Advisors to maintain and rebalance individual client portfolios and place trade orders through a straight-through processing system to the Geller Advisors client’s custodian. Dynasty does not provide advisory or sub-advisory services to Geller Advisors or its clients that utilize the APM Services. In the Manager Access program, DWM contracts directly with independent managers designated by Geller Advisors who execute buy and sell recommendations with a client’s custodian. Geller Systematic Portfolio Solutions. When consistent with a client’s investment objectives, Geller Advisors may offer portfolio management services through Geller Systematic Portfolio Solutions (“Geller SPS”) (formerly known as Geller Automated Investment Solutions (“Geller AI”)), an automated investment program
through which clients are invested in a range of investment allocations Geller Advisors has devised, each consisting of a portfolio of exchange traded funds (“ETFs”) and a cash allocation. Clients may instruct Geller Advisors to exclude up to three ETFs from their portfolio. In the Geller SPS program, a client’s portfolio is held in a brokerage account opened by the client at Charles Schwab & Co., Inc. (“Schwab”). Geller Advisors uses the Institutional Intelligent Portfolios® platform (the “Platform”), offered by Schwab Performance Technologies® (“SPT”), a software provider to independent investment advisers and an affiliate of Schwab, to operate Geller SPS. Geller Advisors is independent of and not owned by, affiliated with, or sponsored or supervised by SPT, Schwab or their affiliates (collectively referred to as “Schwab”). Geller Advisors, and not Schwab, is the client’s investment adviser and primary point of contact with respect to Geller SPS. As between Geller Advisors and Schwab, Geller Advisors is solely responsible, and Schwab is not responsible, for determining the appropriateness of Geller SPS for the client, choosing a suitable investment strategy and portfolio for the client’s investment needs and goals, and managing that portfolio on an ongoing basis. Geller Advisors has contracted with SPT to provide Geller Advisors with the Platform, which consists of technology and related trading and account management services for Geller SPS. The Platform enables Geller Advisors to make Geller SPS available to clients online and includes a system that automates certain key parts of its investment process (the “System”). The System includes an online questionnaire that helps Geller Advisors determine the client’s investment objectives and risk tolerance and helps Geller Advisors select an appropriate investment strategy and portfolio. Clients should note that Geller Advisors will recommend a portfolio via the System in response to the client’s answers to the online questionnaire. The client may indicate an interest in a portfolio that is either one level more conservative or aggressive than the recommended portfolio, but Geller Advisors remains responsible for selection of the portfolio based on its assessment of all the information provided by the client. The System also includes an automated investment engine through which Geller Advisors manages the client’s portfolio on an ongoing basis through automatic rebalancing and tax-loss harvesting (if the client is eligible and so elects). Geller Advisors charges clients a fee for its services as described in Item 5 below. Geller Advisors’ fees are not determined by Schwab. Clients do not pay brokerage commissions to Schwab as part of Geller SPS. Geller Advisors’ employees are eligible for portfolio management services on the Platform and are not subject to Platform fees. Geller Advisors does not pay Schwab fees for the Platform so long as it maintains $100 million in aggregate client assets in accounts at Schwab. If Geller Advisors does not meet this condition, then it must pay Schwab an annual licensing fee of 0.10% of the value of its clients’ assets in Geller SPS. This arrangement presents a conflict of interest, as it incentivizes Geller Advisors to recommend that clients maintain their accounts at Schwab. Notwithstanding, Geller Advisors may, and does, recommend that clients maintain investment management accounts at Schwab based on a number of factors discussed in Item 12 below, which mitigates but does not eliminate this conflict of interest. Clients enrolled in Geller SPS are limited in the universe of investment options available to them. For example, the investment options available are currently limited to ETFs, whereas Geller Advisors has the ability to recommend various other types of securities or investment products in its other advisory service channels. Geller SPS generally is designed to provide guidance and professional assistance to individuals who are beginning the process of accumulating wealth or prefer passive investment vehicles. Clients will have access to their accounts and a financial interface online but will also have the opportunity to confer with Geller Advisors with respect to their account. Rebalancing. Rebalancing occurs periodically if (i) asset class weights drift above or below the drift tolerance established by Geller Advisors for a particular target allocation; (ii) Geller Advisors decides to change the ETFs or target allocation for an investment strategy; or (iii) Geller Advisors decides to change a client’s investment strategy, which could occur, for example, when a client makes changes to their investment profile or imposes or modifies restrictions on the management of their account. Accounts below $5,000 may deviate from the asset class weight or target allocation of the selected investment strategy. Rebalancing below $5,000 may impact the ability to maintain positions in selected asset classes due to the inability to buy or sell at least one share of an ETF. For example, withdrawal requests may require entire asset classes to be liquidated to generate and disburse the requested cash. Sweep Program. Each investment strategy involves a cash allocation held in a sweep program at Charles Schwab Bank (the “Sweep Program”). The cash allocation is a minimum 4% of an account’s value to be held in cash, and may be higher, depending on the investment strategy chosen for a client by Geller Advisors. The cash allocation will be accomplished through enrollment in the Sweep Program. By enrolling in Geller SPS, clients consent to having the free cash balances in their brokerage accounts at Schwab swept into deposit accounts (“Deposit Accounts”) at Charles Schwab Bank (“Schwab Bank”) through the Sweep Program. Schwab Bank is an FDIC-insured depository institution that is a Schwab affiliate. The Sweep Program is a required feature of the Platform. If the Deposit Account balances exceed the cash allocation for a client’s investment strategy, the excess over the rebalancing parameter will be used to purchase securities as part of rebalancing. If clients request cash withdrawals from their accounts, this will likely require the sale of ETF positions in their accounts to bring their cash allocation in line with the target allocation for their chosen investment strategy. If clients have taxable accounts, those sales may generate capital gains (or losses) for tax purposes. In accordance with an agreement with Schwab, Schwab Bank has agreed to pay an interest rate to depositors participating in the Sweep Program that will be determined by reference to an index. Compensation to Schwab Under Geller SPS. As discussed above, Schwab does not charge brokerage clients a fee for having an account on the Platform. Schwab and its affiliates receive revenue from the following sources, which affects the performance of accounts on the Platform: (i) Schwab requires a minimum 4% cash allocation for each investment strategy. Schwab Bank earns revenue from the cash allocation, which is placed in an FDIC-insured deposit account at Schwab Bank. The higher the cash allocation and the lower the interest rate paid to clients, the more Schwab Bank earns; (ii) each ETF, including a Schwab ETF, pays investment advisory, administrative, distribution, transfer agent, custodial, legal, audit, and other customary fees and expenses, as set forth in the prospectus. These fees and expenses are ultimately borne by fund shareholders. Therefore, Charles Schwab Investment Management, Inc., a Schwab affiliate, will earn investment advisory and/or administrative service fees (or unitary fees) from Schwab ETFs, Schwab Funds®, and Laudus Funds® that are held in the Platform accounts; and (iii) Schwab receives remuneration, such as liquidity or order flow rebates, from market venues to which orders are routed. Schwab also pays fees for execution of certain orders. C. Tailored Advisory Services and Client Imposed Restrictions Geller Advisors provides investment advisory services specifically tailored to the needs of each client. Before providing investment advisory services, Geller Advisors will ascertain each client’s investment objectives. Thereafter, Geller Advisors will allocate and/or recommend that the client allocate investment assets consistent with the designated investment objectives. The client may, at any time, impose reasonable restrictions, in writing, on Geller Advisors’ services. With regard to Geller Funds, Geller Advisors manages each Fund in accordance with the investment objectives and strategy outlined in the particular Fund’s governing documents. Geller Advisors does not tailor the management of any Geller Fund to the specific investment objectives of any underlying investor in a Geller Fund. Geller Advisors also provides, for a separate fee, account reporting services, which may incorporate client investment assets that are not part of the assets that Geller Advisors manages (the “Excluded Assets”). The client’s other advisers who maintain trading authority, as opposed to Geller Advisors, are exclusively responsible for the oversight, supervision, and investment performance of the Excluded Assets. Geller Advisors’ services related to the Excluded Assets are limited to reporting only. D. Wrap Fee Disclosure Not applicable. E. Assets Under Management As of December 31, 2023, Geller Advisors managed $5,890,631,778 Assets Under Management on a discretionary basis and $21,126,086 on a non-discretionary basis. Geller Advisors also managed $3,704,421,659 in Assets Under Advisement. Clients may request more current information at any time by contacting the Geller Advisors.