GM Advisory Group LLC (“GMAG”, the “Adviser”, “we”, “us”, “our” or the “Firm”), organized in 2004
and converted to a limited liability company in 2023, is organized under the laws of the State of
Delaware. GMAG succeeded to the business of GM Advisory Group, Inc. The firm is a subsidiary of
Wealthspire Advisors LLC.
On November 1, 2023, the firm was acquired by Wealthspire Advisors LLC, a SEC-registered
investment advisor wholly owned by NFP Corp. (previously known as National Financial Partners
Corp.) (“NFP”). NFP was acquired by Aon plc on April 25, 2024. Following the November 1, 2023
acquisition, the firm became a subsidiary of Wealthspire Advisors LLC. The firm intends to maintain a
separate client brochure until such time as the operations of Wealthspire Advisors LLC and the firm
are sufficiently integrated to merit a combined client brochure.
Prior to rendering services to our clients (“clients”, “you” or “your”), clients must enter into an
investment advisory agreement with GMAG.
While this brochure generally describes the business of GMAG, certain sections also discuss the
activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other
persons occupying a similar status or performing similar functions), employees or any other person
who provides investment advice on GMAG’s behalf and is subject to the Firm’s supervision or control.
GMAG provides the following investment advisory services:
Investment Management Services
We provide discretionary and non-discretionary investment management services through
separately-managed accounts. Prior to rendering investment management services to clients, clients
must execute an investment management agreement (“Investment Management Agreement”) with
GMAG. We primarily provide discretionary investment management services to our clients,
principally through a wrap fee program (the “Program”). Clients in the Program pay a single specified
annual fee, inclusive of execution, custody, performance reporting, and investment management
fees. GMAG also offers clients participation in a non- discretionary wrap fee program. GMAG also
offers to its clients nondiscretionary investment advisory services, on a non-wrap fee basis, as well as
financial planning and consulting services on a stand- alone basis. Fees for such services are primarily
offered on a flat fee basis. To the extent offered, the Advisors flat fee will be based upon various
subjective and objective factors.
GMAG has personal discussions with its clients in which their investment objectives, based on their
particular financial circumstances, are determined. We develop a client’s investment policy and
create and manage a portfolio based on that policy, consisting of one or more of the following:
individual equities, bonds, exchange traded funds (“ETFs”), no- load or load- waived mutual funds,
third-party managed equity or bond strategies, or other investment vehicles (including private
investment funds including hedge and private equity funds). Each client has the opportunity to place
reasonable written restrictions on investing in certain securities or types of securities. These
limitations or restrictions are required to be memorialized in writing. Restrictions do not have to be
reflected in a client’s investment management agreement; restrictions are reflected in various forms,
including but not limited to, investment policy statements, agreed to in writing by both parties, and
by email.
As part of an overall client asset allocation strategy, GMAG may recommend that eligible clients
consider allocating a portion of their investment assets to private investment funds. If the client
determines to invest in a private investment fund recommended by GMAG, GMAG may be
compensated based upon the value of the assets placed in private investment funds in accordance
with the Program fee schedule or other managed account agreement. The Program Fee or other
advisory fees paid to GMAG are in addition to the fees paid to the private investment fund sponsors
and managers, as described in the offering documents of any of those private investment funds. The
decision whether to invest in a fund rest with each client after that client has received and reviewed
the fund's offering documents (including, among others, a confidential private placement
memorandum that details, among other items, the terms, risks and conflicts of interest pertaining to
an investment in that fund).
GMAG has previously recommended that certain of its advisory clients invest in one or more Funds
(“Funds”) managed or sponsored by GMAG Management, an investment adviser previously under
common control with GMAG’s predecessor, GM Advisory Group, Inc. In addition, certain affiliates of
GMAG Management sponsor and serve as general partner or managing member of such Funds
(“Sponsors”) and, as a result, receive compensation, depending on the Fund. Frank Marzano, a
Managing Director of GMAG, has a controlling ownership interest in GMAG Management and its
affiliates that serve as general partner of the Funds. A conflict of interest exists as Frank Marzano has
a financial incentive to recommend an investment in a Fund where GMAG Management or its
affiliates can earn compensation. Nonetheless, an investment in a Fund is only recommended to
clients with consideration of numerous factors in mind, including but not limited to, the client’s
investment objective and financial circumstances.
The Funds shall continue to be operated separate and independent of Wealthspire and GMAG. The
Funds will not be offered to Wealthspire or GMAG clients. Clients may continue to own one or more
of the Funds, but neither the purchase of a new Fund or additional investment in a currently owned
Fund will be permitted. Wealthspire and GMAG does not, and shall not,
monitor or supervise any of
the Funds, nor will it supervise Mr. Marzano relative to his role with the Funds. Wealthspire and
GMAG does not, and shall not, receive compensation from any of the Funds.
Financial Planning and Consulting Services
From time to time, GMAG provides certain financial planning and consulting services to its clients on
non- investment related matters. Although GMAG generally considers these services incidental to
the services it provides under its managed account services, including the Program, GMAG may
determine to provide these services on a fixed fee basis, separate and apart from its managed
account services including the Program. In that event, GMAG will describe these services and fees in
a separate financial planning agreement or limited consulting agreement between GMAG and the
applicable client. These services cover financial planning for a variety of client needs, including but
not limited to, cash flow planning, business planning, risk management, retirement and wealth
preservation planning, tax planning and analysis, charitable giving, and bill pay. Fees will be
determined on a case-by-case basis depending on the needs of the client. The agreements will also
include a description of the fees to be charged and when they are to be paid. If GMAG agrees to
provide these services, GMAG's obligations are expressly limited to the planning and consulting
services specifically requested by the client.
We may recommend the services of other professionals, nonetheless, clients are under no obligation
to engage the professionals we recommend. GMAG does not guarantee the services of any
recommended professional, and we are not liable for any action, omission, recommendation,
decision, or loss as a result of a Client’s use of one of these recommended professionals.
Customized Services
GMAG provides customized advisory services to its managed account clients based upon each client’s
unique needs, objectives, and concerns. We review client investment goals and financial
circumstances with clients. Following such review, we develop an investment strategy and
investment guidelines for each client. Each client has the opportunity to place reasonable written
restrictions on investing in certain securities or types of securities. Unless a client has advised GMAG
in writing to the contrary, GMAG is not subject to restrictions on the discretionary management of a
particular client’s managed account assets.
Wrap Fee Programs
As described herein, we offer our managed account clients the option to participate in our Program.
The services offered under, and the corresponding terms and conditions pertaining to, the Program
are discussed in GMAG’s Wrap Fee Program Brochure, a copy of which is presented to all prospective
Program participants.
Under the Wrap Fee Program, GMAG offers participants discretionary and non-discretionary
investment management services for a single specified annual fee, inclusive of execution, custody,
performance reporting, and investment management fees.
GMAG receives a portion of the Program fee for its services. Execution, reporting, and custodial
services for the Program are generally provided by a Pershing Advisor Solutions, LLC (“Pershing”),
Fidelity Investments (“Fidelity”) and/or Schwab Advisor Services, a division of Charles Schwab & Co.,
Inc. (“Schwab”).
Additionally, Program accounts are generally maintained at Pershing, Fidelity and/or Schwab. Prior
to engaging GMAG to provide investment management services under the Program, each client will
be required to enter into an Investment Management Agreement with GMAG setting forth the terms
and conditions under which GMAG manages each such client’s assets, and a separate
custodial/clearing agreement with the Program broker-dealer and custodian. GMAG has a potential
disincentive to trade securities as a result of the transaction/execution costs that it is required to pay
its broker-dealer and custodian for securities transactions. When beneficial to the client, as
determined by GMAG in its sole discretion, individual equity and fixed income transactions may be
effected through broker-dealers with whom GMAG has entered into arrangements for prime
brokerage clearing services.
Participation in the Program may cost more or less than purchasing such services separately.
Depending upon the wrap fee charged by GMAG, the amount of portfolio activity in a client’s
account, and the value of custodial and other services provided with respect to such client’s account,
the wrap fee charged to such client may or may not exceed the aggregate cost of the services
provided to such client if such services were provided separately or if GMAG were to negotiate
transaction fees and seek best price and execution of transactions for such client’s account. In
addition, the fees charged by GMAG for participation in the Program may be higher or lower than
those charged by other sponsors of comparable wrap fee programs. There is no substantive
difference between how we manage wrap fee accounts and how we manage other accounts.
Client Assets We Manage
Assets Under Management
As of December 31, 2023, the Firm managed approximately $2,059,339,329 in discretionary and
$986,748,240 in non- discretionary assets totaling $3,046,087,569 in assets under management.
Assets Under Advisement
As of December 31, 2023, the Firm pursuant to its financial planning and consulting services which
cover financial planning for a variety of client needs, including but not limited to, cash flow planning,
business planning, risk management, retirement and wealth preservation planning, tax planning and
analysis, charitable giving, and bill pay advised through the activities of planning and consulting
$3,905,093,406 in assets under advisement.