Coppell Advisory Solutions, LLC, doing business as Fusion Investment Advisors and Fusion Capital Management
(hereinafter “Fusion” or the “firm”) is a registered investment advisor based in Coppell, Texas. We are a limited
liability company under the laws of the State of Florida. We have been providing investment advisory services
since 2011. The firm's current principal owners is the SC Group, LLC, a company that is primarily owned by Asiff
S. Hirji and Bryce B. Engel. Laura K. Wajs is the Chief Compliance Officer.
As used in this Brochure, the term "Associated Person" refers to anyone from our firm who is an officer, an
employee, and all individuals providing investment advice on behalf of our firm. Where required, such persons
are properly registered as investment adviser representatives.
Currently, we offer the following investment advisory services, personalized for each individual Client:
• Portfolio Management Services
• Financial Planning Services
Portfolio Management Services
Fusion maintains an open architecture portfolio management platform, whereby Associated Persons and Clients
have the ability to select from a multitude of investment options. Our Associated Persons are restricted to
providing investment advisory services and charging fees based on the disclosures detailed in this document and
the agreement(s) signed by the Client with the firm. However, the exact services and fees charged to a Client are
dependent upon each Associated Person’s relationship with his or her Client and may vary in scope and amount.
Associated Persons are instructed to consider the individual needs of each Client when recommending a service
or a portfolio management platform. Investment strategies and recommendations are tailored to the individual
needs of each Client. Additionally, when providing investment advice, Associated Persons are under a strict
requirement to uphold their fiduciary duty and to provide advice that is in the best interest of the Client.
Our portfolio management services are offered on a discretionary basis. Discretionary portfolio management
means we will make investment decisions and place buy or sell orders in your account without contacting you for
prior approval of each transaction. These decisions are made based upon your stated investment objectives. You
may impose reasonable restrictions on investing in certain securities, types of securities, or industry sectors. You
may grant us discretionary authority using either the investment advisory agreement you sign with our firm, a
limited power of attorney agreement, or trading authorization forms.
Our investment advice is tailored to meet our Clients’ needs and investment objectives. If you decide to hire our
firm to manage your portfolio, we will meet with you to gather your financial information, determine your goals,
and decide how much risk you should take in your investments. The information we gather will help us create a
portfolio and implement an asset allocation strategy that will be specific to your goals. Once the Client portfolio
is constructed, we provide continuous supervision of the portfolio as changes in the market conditions and Client
circumstances may require.
Investments and allocations are determined based upon the Clients’ predefined objectives, risk tolerance, time
horizons, financial information, and other various suitability factors. Further restrictions and guidelines imposed
by Clients may affect the composition and performance of a Client’s portfolio. As such, different Clients of our
firm may have significant differences in their asset allocation. For these reasons, performance of one Client’s
portfolio might not be similar to another Client’s even if both Clients have similar risk parameters. We review the
portfolio’s performance, Clients’ financial circumstances, and investment objectives on a regular basis and make
adjustments to Clients’ portfolios or allocation models as may be necessary in an effort to achieve the desired
results.
We use asset allocation models created by our own investment management team or by various independent
money managers. All independent money managers that we recommend to Clients must be registered as
investment advisers with either the Securities and Exchange Commission or with the appropriate state
authority(ies). In some cases, the independent money manager will obtain direct trading authority over the
account. In such cases, the Client will be required to sign an agreement directly with the independent money
managers. We continuously monitor the performance of any accounts managed by the independent money
managers and assume discretionary authority to hire or fire the independent money manager where such action
is deemed to be in the best interest of the Client. Fusion will provide its Clients with access to the independent
money managers’ Form ADV Part 2 Brochures.
Our portfolios are comprised of various types of securities such as equities, exchange traded funds, no-load or
load
waived mutual funds, corporate securities, variable annuity subaccounts, real estate investment trusts
(“REITs”), and fixed income securities. We may also recommend that Clients invest in various investment related
limited partnerships (including unregistered real estate investment trusts) created by third parties. Additionally,
we will provide advice on existing investments you may hold at the inception of the advisory relationship or on
other types of investments for which you ask advice. Because some types of investments involve certain additional
degrees of risk, they will only be implemented/recommended when consistent with the Client's stated investment
objectives, tolerance for risk, liquidity, and suitability.
Management of Held Away Assets
As part of our overall portfolio management services, we provide asset allocation review, rebalancing and
management services for accounts that are not held in custody of the qualified custodian(s) recommended by our
firm. These services are provided through an account aggregation service called Pontera (formerly FeeX). The
service primarily applies to ERISA and non-ERISA plan assets such as 401(k)s and 403(b)s, and other assets that
must be held in custody of the plan custodian(s). We regularly review the available investment options in these
accounts, monitor them, and periodically rebalance and implement our strategies using different tools as
necessary. If you elect to allow our firm to manage your assets through Pontera, you will be notified via email
when Fusion places trades through Pontera.
Financial Planning Services
Fusion offers various financial planning related services, which assist Clients in the management of their financial
resources. Financial planning services are based upon an analysis of the Client’s individual needs beginning with
one or more information gathering consultations. Once the firm has collected and analysed all documentation
gathered during these consultations, Fusion provides a written financial plan designed to achieve the Client’s
financial goals and objectives. Fusion then assists Clients in developing a strategy for the successful management
of income, assets, and liabilities. In general, financial planning services may include any one or all of the following:
• Cash Flow Analysis – Assessment of present financial situation by collecting information regarding net
worth and cash flow statements, tax returns, insurance policies, investment portfolios, pension plans,
employee benefit statements, etc. The firm advises on ways to reduce risk; and, to coordinate and
organize records and estate information.
• Retirement Analysis – Identification of long-term financial and personal goals and objectives including
advice for accumulating wealth for retirement income or appropriate distribution of assets following
retirement. Tax consequences and implications are identified and evaluated.
• Insurance Analysis – Includes risk management associated with advisory recommendations based on a
combination of insurance types to meet your needs, e.g., life, health, disability, and long-term care
insurance. This will necessitate an analysis of cash needs of the Client’s family at death, income needs of
surviving dependents, and potential disability income needs.
• Portfolio Analysis/Investment Planning – Presentation of investment alternatives, including asset
allocation and its effect on the Client’s portfolio; evaluation of economic and tax characteristics of
existing investments as well as their suitability for the Client; and, identification and evaluation of tax
consequences and their implications.
• Estate Analysis – Advising Clients with respect to property ownership, distribution strategies, estate tax
reduction, and tax payment techniques.
The recommendations and solutions are designed to achieve the Client’s desired goals, subject to periodic
evaluation of the financial plan, which may require revision to meet changing circumstances. Financial plans are
based on your financial situation based on the information provided to the firm. We should be notified promptly
of any change to your financial situation, goals, objectives, or needs.
Clients can also request financial planning services that cover a specific area, such as retirement or estate
planning, asset allocation analysis, manager due diligence, and 401(k) platform due diligence. Clients may choose
to accept or reject our recommendations. If you decide to proceed with our recommendations, you may do so by
engaging us for investment advisory services or by using any advisory, brokerage, or insurance provider you
choose.
Important Note: Information related to legal matters that is provided as part of the financial plan is for informative
purposes only. Clients are instructed to contact their attorney for personalized advice.
Assets Under Management
As of December 31, 2023, we manage $849,564,866 in Client assets, all on a discretionary basis.