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Adviser Profile

As of Date 05/21/2024
Adviser Type - Large advisory firm
Number of Employees 19 35.71%
of those in investment advisory functions 11
Registration SEC, Approved, 12/22/2011
AUM* 792,726,757 -6.00%
of that, discretionary 365,576,803 -15.94%
Private Fund GAV* 255,938,408 -11.12%
Avg Account Size 19,334,799 -3.71%
% High Net Worth 60.98% -5.15%
SMA’s Yes
Private Funds 6
Contact Info 415 xxxxxxx
Websites

Client Types

- High net worth individuals
- Pooled investment vehicles
- Charitable organizations
- Other investment advisers

Advisory Activities

- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses
- Selection of other advisers

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)

Recent News

Reported AUM

Discretionary
Non-discretionary
516M 442M 368M 295M 221M 147M 74M
2015 2016 2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypeHedge Fund Count2 GAV$45,779,994
Fund TypePrivate Equity Fund Count3 GAV$133,710,568
Fund TypeOther Private Fund Count1 GAV$76,447,846

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Brochure Summary

Overview

Sonen Capital LLC (“Sonen”, “Advisor” or the “Firm”) is a registered investment advisor firm registered with the Securities and Exchange Commission (“SEC”). Sonen operates as a privately- held limited liability corporation that is majority owned by its employees. Advisory Services Sonen provides fee-based investment advisory and investment management services, which includes providing clients comprehensive, customized and multi-strategy investment management solutions for individual accounts that integrate social and environmental impact and non-impact investment strategies. In doing so, the Advisor provides asset allocation and manager selection services to its clients to construct tailor-made portfolios, on both discretionary and non- discretionary bases, according to the client’s financial and impact objectives. Sonen provides tailored advisory services for those considering implementing an impact strategy for all or a portion of their assets. The Advisor’s primary approach is to use a tactical allocation strategy aimed at reducing risk and increasing financial performance and the social and/or environmental impact desired by the specific client. In allocating to investment managers and products, the Advisor may use any of the following: exchange listed securities, CDs, mutual funds, United States government securities, debt securities, options in securities, and interests in partnerships investing in real estate, private equity/debt and hedge funds. The Advisor measures and selects managers and their investment products by using various criteria, such as
the investment manager’s size, track record, tenure, overall career performance, commitment to relevant social and/or environmental impact and capacity to deliver on that. The Advisor may recommend, on occasion, redistributing investment allocations to diversify the portfolio in an effort to reduce risk and increase performance. The Advisor may recommend employing cash positions as a possible hedge against market movement which may adversely affect the portfolio. The Advisor may recommend selling positions for reasons that include, but are not limited to, harvesting capital gains or losses, business or sector risk exposure to a specific industry sector or geography, overvaluation or overweighting of the position(s) in the portfolio, change in risk tolerance of the client, or any risk deemed unacceptable for the client’s risk tolerance. Selection of Other Advisors Sonen is the investment advisor and/or managing member for several proprietary private funds and as part of the advisory services will select unaffiliated third-party managers to manage portions of the funds’ portfolios on a discretionary basis. The funds pay the advisory fees of Sonen, and the third-party advisors directly based on separate advisory agreements. Sonen will tailor its advisory services to its client’s individual needs based on initial and ongoing meetings and conversations with the client. Sonen manages client assets and as of December 31, 2023 has the following regulatory assets under management: Discretionary $ 365,576,803 Non-discretionary $ 427,149,954 Total $ 792,726,757