Sonen Capital LLC (“Sonen”, “Advisor” or the “Firm”) is a registered investment advisor firm
registered with the Securities and Exchange Commission (“SEC”). Sonen operates as a privately-
held limited liability corporation that is majority owned by its employees.
Advisory Services
Sonen provides fee-based investment advisory and investment management services, which
includes providing clients comprehensive, customized and multi-strategy investment management
solutions for individual accounts that integrate social and environmental impact and non-impact
investment strategies. In doing so, the Advisor provides asset allocation and manager selection
services to its clients to construct tailor-made portfolios, on both discretionary and non-
discretionary bases, according to the client’s financial and impact objectives. Sonen provides
tailored advisory services for those considering implementing an impact strategy for all or a portion
of their assets.
The Advisor’s primary approach is to use a tactical allocation strategy aimed at reducing risk and
increasing financial performance and the social and/or environmental impact desired by the
specific client. In allocating to investment managers and products, the Advisor may use any of the
following: exchange listed securities, CDs, mutual funds, United States government securities,
debt securities, options in securities, and interests in partnerships investing in real estate, private
equity/debt and hedge funds. The Advisor measures and selects managers and their investment
products by using various criteria, such as
the investment manager’s size, track record, tenure,
overall career performance, commitment to relevant social and/or environmental impact and
capacity to deliver on that. The Advisor may recommend, on occasion, redistributing investment
allocations to diversify the portfolio in an effort to reduce risk and increase performance. The
Advisor may recommend employing cash positions as a possible hedge against market movement
which may adversely affect the portfolio. The Advisor may recommend selling positions for
reasons that include, but are not limited to, harvesting capital gains or losses, business or sector
risk exposure to a specific industry sector or geography, overvaluation or overweighting of the
position(s) in the portfolio, change in risk tolerance of the client, or any risk deemed unacceptable
for the client’s risk tolerance.
Selection of Other Advisors
Sonen is the investment advisor and/or managing member for several proprietary private funds
and as part of the advisory services will select unaffiliated third-party managers to manage portions
of the funds’ portfolios on a discretionary basis. The funds pay the advisory fees of Sonen, and the
third-party advisors directly based on separate advisory agreements.
Sonen will tailor its advisory services to its client’s individual needs based on initial and ongoing
meetings and conversations with the client.
Sonen manages client assets and as of December 31, 2023 has the following regulatory assets
under management:
Discretionary $ 365,576,803
Non-discretionary $ 427,149,954
Total $ 792,726,757