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Adviser Profile

As of Date 05/17/2024
Adviser Type - Large advisory firm
Number of Employees 36 -7.69%
of those in investment advisory functions 31 -8.82%
Registration SEC, Approved, 3/29/2012
AUM* 2,961,628,228 2.03%
of that, discretionary 2,961,628,228 2.03%
Private Fund GAV* 2,961,628,228 2.03%
Avg Account Size 105,772,437 5.67%
SMA’s No
Private Funds 28 1
Contact Info 415 xxxxxxx
Websites

Client Types

- Pooled investment vehicles

Advisory Activities

- Portfolio management for pooled investment vehicles

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
3B 3B 2B 2B 1B 921M 461M
2015 2016 2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypePrivate Equity Fund Count28 GAV$2,961,628,228

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Brochure Summary

Overview

A. Description of Advisory Firm VMG Partners II, LLC, a Delaware limited liability company (“VMG”), formed in 2011, is a San Francisco, California-based private equity investment advisory firm that was formed to provide investors with the opportunity to generate long-term capital appreciation through private equity and equity related investments in small-to-medium-sized companies that deal in branded consumer products and services companies, technology companies that support the consumer ecosystem and product-led software companies, primarily in the United States and Canada. VMG currently provides investment advisory services to VMG Partners II, L.P., a Delaware limited partnership (together with any separate investment vehicles formed from time to time, “Fund II”), VMG Partners III, L.P., a Delaware limited partnership, and VMG Partners Mentors Circle III, L.P., a Delaware limited partnership (collectively and together with any of their respective separate investment vehicles formed from time to time, “Fund III”), VMG Partners IV, L.P., a Delaware limited partnership and VMG Partners Mentors Circle IV, L.P. (collectively and together with any of their respective separate investment vehicles formed from time to time, “Fund IV”), and VMG Partners V, L.P., a Delaware limited partnership, and VMG Partners Mentors Circle V, L.P., a Delaware limited partnership (collectively and together with any of their respective separate investment vehicles formed from time to time, “Fund V” and together with Fund II, Fund III and Fund IV, the “Consumer Funds”). VMG also provides investment advisory services to VMG Catalyst, L.P., a Delaware limited partnership (together with any separate investment vehicles formed from time to time, “Technology Fund I”), and VMG Catalyst II, L.P., a Delaware limited partnership, and VMG Catalyst Mentors Circle II, L.P., a Delaware limited partnership (collectively and together with any of their respective separate investment vehicles formed from time to time, “Technology Fund II” and together with Technology Fund I, the “Technology Funds”). In addition, VMG manages co-investment vehicles which invest alongside Fund II, Fund III, Fund IV and Fund V. As used herein, “VMG Funds” refers to the Consumer Funds, the Technology Funds and any co-investment vehicles formed from time to time, together with subsequently sponsored funds and their related vehicles and co-investment vehicles formed from time to time, and any similar pooled investment vehicles formed or managed by VMG or its affiliates. The general partner of Fund II is VMG Partners II GP, L.P., a Delaware limited partnership (the “Fund II General Partner”), the general partner of Fund III is VMG Partners III GP, L.P., a Delaware limited partnership (the “Fund III General Partner”), the general partner of Fund IV is VMG Partners IV GP, L.P., a Delaware limited partnership (the “Fund IV General Partner”), the general partner of Fund V is VMG Partners V GP, L.P., a Delaware limited partnership (the “Fund V General Partner”), the general partner of Technology Fund I is VMG Catalyst GP, L.P., a Delaware limited partnership (the “Technology Fund I General Partner”), and the general partner of Technology Fund II is VMG Catalyst II GP, L.P., a Delaware limited partnership (the “Technology Fund II General Partner”, and together with Fund II General Partner, Fund III General Partner, Fund IV General Partner, Fund V General Partner, and Technology Fund I General Partner, the “General Partners”). The General Partners and VMG are affiliates.
The General Partners have the power and authority to delegate the management of the VMG Funds to VMG. The General Partners and each of the Consumer Funds and the Technology Funds have entered into management agreements with VMG to document the delegation of the management of each VMG Fund to VMG. Certain investment vehicles managed by an unaffiliated third-party own non-control, minority, indirect interests in each of the General Partners and VMG. VMG’s sole manager is VMG Management HoldCo, LLC. VMG Management HoldCo, LLC is the sole member of VMG. Michael L. Mauzé, Wayne K. Wu, Robin Tsai and Carle D. Stenmark are the managing members (“Managing Members”) of VMG Management Feeder GP, LLC, which is the general partner of VMG Management Feeder, L.P., which is the managing member of VMG Management HoldCo, LLC, the sole member of VMG. B. Types of Advisory Services Offered VMG provides advice to the VMG Funds in respect of their investment portfolios, as well as certain ancillary managerial and administrative services, including, without limitation, identifying and screening potential investments, recommending strategies for the management and disposition of investments, monitoring the performance of investments, and preparing reports necessary or appropriate for compliance with the governing agreements of the VMG Funds. Investments in VMG Funds are privately offered only to qualified investors, typically institutional investors and eligible high-net-worth individuals. See also Item 4.A. above. In some cases, private equity professionals from other firms or other services professionals will also be investors in the VMG Funds. C. Services Tailored to Individual Needs of Clients VMG’s advisory services are geared to the management of the VMG Funds, which are tailored to the investment objectives, parameters and restrictions of which are disclosed to investors in the applicable governing agreements before they invest. Investment restrictions applicable to specific VMG Funds are customarily imposed in the governing agreements for such VMG Funds, as agreed upon with investors. VMG or certain affiliates have entered, and may also in the future enter, into side letters or other writings with specific investors in VMG Funds which have the effect of establishing rights under, or altering or supplementing, the terms of the governing agreements of the VMG Funds, in respect of the investor to whom such letter or writing is addressed. Except to the extent required by applicable law, any rights established, or any terms altered or supplemented, will govern only that investor and not a VMG Fund as a whole. Such side letters impose restrictions on participation in certain investments or types of investments made by the VMG Funds (in the event a VMG Fund pursues such an investment, the indirect ownership percentage of the VMG Fund’s other investors in such investment will be greater than their pro rata share of the VMG Fund), and also provide benefits to certain investors in a VMG Fund not provided to investors in such VMG Fund generally (for example, adjustments to fees or other economics, access to information, ability to transfer interests in a VMG Fund or compliance with specified laws or regulations), except as otherwise provided by applicable law. Subject to applicable law, disclosure of applicable side letter practices is made to investors prior to their investment in the applicable VMG Fund. D. Client Assets As of December 31, 2023, VMG managed $2,961,628,228 of client assets on a discretionary basis. As of December 31, 2023, VMG did not manage any assets on a non-discretionary basis.