Salzinger Sheaff Brock, LLC (“Advisor”) is a federally registered investment adviser with the Securities
and Exchange Commission. Its principal place of business located in Indianapolis, Indiana.
Salzinger Sheaff Brock, LLC began conducting business in 2009.
Listed below are the firm's principal shareholders (i.e., those individuals and/or entities controlling 25%
or more of this company):
• Mark Salzinger, Chief Investment Officer
• David Sheaff Gilreath, Member
• Ronald Robert Brock, Chief Financial Officer
• Sheaff Brock Capital Management, LLC
As used in this brochure, the words "we," "our," and "us" refer the Advisor and the words "you," "your,"
and "client" refer to you as either a client or prospective client of our firm.
ADVISOR SERVICS
Investment Supervisory Services - Portfolio Management
Our firm provides portfolio management services to clients using asset allocation portfolios. Portfolios
are designed to meet a particular investment goal.
Accounts are generally invested in up to 30 different no-load mutual funds, closed-end funds, ETFs,
individual equities, options or cash equivalents. Holdings can include domestic equity and debt funds
as well as index funds, currency funds, commodity, and metals funds. Certain accounts may use
another type of listed security such as a covered call option. All portfolio holdings are intended to be
listed on U.S. exchanges, liquid, and readily priced.
Top-down asset allocation is determined by the risk profile of the portfolios. There are portfolio
strategies with varying degrees of portfolio risk; Retirement Income, Conservative Balanced, Growth &
Income, Growth, and Closed-End Income. Sector allocation research sources include various
publications and private research including for example fund websites, ETF provider websites, and
Morningstar Research. Analysis of specific funds includes fundamental study and sometimes
interviews and visits with fund managers and other investment-related fund personnel engaged in fund
management. Accounts can have as many as 20 to 30 fund, ETF, listed equity and in certain accounts
option positions.
We manage these advisory accounts on a discretionary basis. Account supervision is guided by the
client's stated objectives (i.e., maximum capital appreciation, growth, income, or growth and income),
as well as tax considerations.
Through personal discussions with the client in which the client's goals and objectives are established,
we determine if the portfolio strategy is suitable to the client's circumstances. Once we determine the
suitability of the portfolio, the portfolio is managed based on the portfolio's goal, rather than on each
client's individual needs. Clients, nevertheless, have the opportunity to place reasonable restrictions on
the types of investments to be held in their account. Clients retain individual ownership of all
securities.
Our investment recommendations are not limited to any specific product or service offered by a broker
dealer or insurance company and will generally include advice regarding the following securities:
• Exchange-listed securities
• Securities traded over-the-counter
• Cash and cash equivalents
• Corporate debt securities (other than commercial paper)
• Certificates of deposit
• Municipal securities
• Mutual fund shares
• Closed-end funds
• Options contracts on securities
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives, tolerance
for risk, liquidity and suitability.
To ensure that our initial determination of an appropriate portfolio remains suitable and that the
account continues to be managed in a manner consistent with the client's financial circumstances, we
will:
1. send quarterly written reminders to each Portfolio Management Services client requesting any
updated information regarding changes in the client's financial situation and investment
objectives;
2. at least annually, contact or attempt to contact each participating client to determine whether
there have been any changes in the client's financial situation or investment objectives, and
whether the client wishes to impose investment restrictions or modify existing restrictions;
3. be reasonably available to consult with the client; and
4. maintain client suitability information in each client's file.
FINANCIAL PLANNING & EXTENDED PLANNING SERVICES
Advisor offers clients a range of financial planning services based on the specific needs of the client.
Advisor and client will enter into a written Financial Planning Agreement that describes the specific
Financial Planning Services Advisor will provide, and the fees for such services. Through our Financial
Planning Services, the Advisor meets with the client to discuss and analyze the client’s investments
and financial situation, and help the client to identify his or her financial goals and objectives, tolerance
for risk, and investment time horizon, among other key factors to developing
a financial plan. Clients
may be asked to provide detailed information about the client's personal and family situation, estate
and retirement plans, trust agreements, wills, investments, insurance, or other information necessary
to provide the specific services requested. Based on the information provided by the client, the Advisor
will develop recommendations to help the client towards achieving his or her financial objectives.
Reliance on Information from Client, Other Professionals & Planning Assumptions
In providing the Financial Planning Services, the Advisor will rely on assumptions or estimates
regarding a number of important factors that may or may not turn out to be accurate at any time. These
assumptions will often include subjects such as future market performance and investment returns,
anticipated and reasonably foreseeable living and medical expenses, tax laws, interest rates, and other
factors. Advisor will also rely on information provided by client and client’s other professionals (e.g.,
attorneys, accountants, etc.).
Advisor is not required to verify any information received from the client or from such other
professionals, and Advisor is expressly authorized to rely on such information. As a result of likely
differences between the items assumed and the actual situation at any time in the future, client’s (or
client’s successors’) financial situation or needs may be materially different than anticipated and
client’s financial or investment objectives may not be achieved. Clients are advised that it remains their
responsibility to promptly notify Advisor if there is ever any change in their financial situation or
investment objectives for the purpose of reviewing, evaluating, or revising Advisor’s previous
recommendations or services.
Advisor will generally provide a written report or financial plan in connection with the Financial Planning
Services which will usually include recommendations to assist the client in achieving his or her
financial goals and objectives, which may include recommendation to use Advisor’s services to
manage client’s assets. See Item 10 for potential conflicts of interest that arise as a result of the
potential for compensation if the client chooses to accept such recommendation.
Extended Planning Services
Once the initial engagement has been completed, the client will determine the extent to which client
wishes to implement the recommendations made by Advisor, and may extend the Advisory Agreement
to provide for an annual, renewable extended planning arrangement which includes on-going guidance
and assistance with respect to implementation and regular consultations with the Advisor.
CONSULTING SERVICES
Advisor provides a range of consulting services addressing a variety of investment and non-investment
related matters, such as investment consultations. The scope of these project-based services varies,
as each engagement is individually negotiated and tailored to accommodate the specific needs of a
particular client. In these cases, the services we provide will be included in a consulting agreement
negotiated by Advisor and the client. We will charge a project or consulting fee, which will vary
depending on the scope of the services to be provided. Advice is based on objectives communicated,
either orally or in writing, by the client or the client’s advisors. Advice may be provided through
individual consultations or a written plan document, as agreed between Advisor and client.
IRA and Retirement Plan Clients
When the Advisor provides investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the Employee
Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. The way we make money creates some conflicts with your interests, so
we operate under a special rule that requires us to act in your best interest and not put our interests
ahead of yours.
Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
A recommendation to roll over your assets from a retirement account to an account to be managed by
the Advisor creates a conflict of interest, as we will earn additional advisory fees as a result of the roll
over. There is no obligation for you to roll over your retirement account to an account managed by the
Advisor.
AMOUNT OF MANAGED ASSETS
As of December 31, 2023, we were actively managing 196 clients with assets of $285,452,140 on a
discretionary basis.