A. Firm Information Clarity Asset Management, Inc. (“Clarity” or the “Advisor”) is a registered investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The Advisor is organized as a Corporation under the laws of the State of Iowa. Clarity was founded in 1998 and is primarily owned by Donald L. Erickson, ChFC® (President and Chief Executive Officer). This Disclosure Brochure provides information regarding the qualifications, business practices, and the advisory services provided by Clarity. B. Advisory Services Offered Clarity offers investment advisory services to individuals, high net worth individuals, families, trusts, estates, charitable organizations, and corporations (each referred to as a “Client”). The Advisor serves as a fiduciary to the Clients, as defined under the applicable laws and regulations. As a fiduciary, the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential conflicts of interest. Clarity’s fiduciary commitment is further described in the Advisor’s Code of Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading. Financial Planning Services Clarity provides a variety of financial planning and consulting services to Clients. Clients may elect to receive services in several areas of a Client’s financial situation, depending on their goals, objectives and financial situation. Generally, such financial planning services involve preparing a formal financial plan or rendering a specific financial consultation based on the Client’s financial goals and objectives. This planning or consulting may encompass one or more areas of need, including but not limited to, investment planning, retirement planning, personal savings, education savings, and other areas of a Client’s financial situation. A financial plan developed for, or financial consultation rendered to the Client will usually include general recommendations for a course of activity or specific actions to be taken by the Client. For example, recommendations may be made that the Client start or revise their investment programs, commence, or alter retirement savings, establish education savings and charitable giving programs. Clarity may also refer Clients to an accountant, attorney, or other specialists, as appropriate for their unique situation. Plans or consultations are typically completed within six months of contract date, assuming all information and documents requested are provided promptly. Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for investment management services or to increase the level of investment assets with the Advisor, as it would increase the amount of advisory fees paid to the Advisor. In such instances, the Advisor will document and demonstrate the added value to the Client, based on historical data, for securing the management services and investment strategies recommended by the Advisor. Clients are not obligated to implement any recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the transaction[s] through the Advisor. Investment Management Services Clarity may provide customized investment advisory solutions for its Clients. This is achieved through continuous personal Client contact and interaction while providing discretionary investment management and related advisory services. Clarity works closely with

each Client to identify their investment goals and objectives as well as risk tolerance and financial situation in order to select a strategy. Strategies consist of diversified mutual funds, exchange-traded funds (“ETFs”), and/or individual stocks to achieve the Client’s investment goals. The Advisor may use other types of investments to achieve the Client’s goals. The Advisor may retain certain legacy investments based on portfolio fit. Page 5 Clarity’s investment strategies are primarily long-term focused, but the Advisor may buy, sell or re-allocate positions that have been held less than one year to meet the objectives of the Client or due to market conditions. Clarity will construct, implement and monitor the portfolio to ensure it meets the goals, objectives, circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable restrictions on the types of investments to be held in their respective portfolio, subject to acceptance by the Advisor. As described in Item 12 – Brokerage Practices, the Advisor may recommend that Client’s place their assets with a particular Custodian to custody its assets, for the Advisor to manage. If certain accounts are not placed with the recommended Custodian, the Advisor may also provide advisory services on those Client accounts. Clarity evaluates and selects investments for inclusion in Client portfolios only after applying its internal due diligence process. Clarity may recommend selling positions for reasons that include, but are not limited to, harvesting capital gains or losses, business or sector risk exposure to a specific security or class of securities, overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance of Client, generating cash to meet Client needs, or any risk deemed unacceptable for the Client’s risk tolerance. At no time will Clarity accept or maintain custody of a Client’s funds or securities, except for the limited authority as outlined in Item 15 - Custody. All Client assets will be managed within the designated account[s] at the Custodian, pursuant to the terms of the agreement, please see Item 12 – Brokerage Practices. Educational Seminars/Workshops Clarity provides periodic educational seminars and workshops to clients and the general public free of charge. C. Client Account Management Prior to engaging Clarity to provide investment advisory services, each Client is required to enter into one or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and the Client. These services may include:
• Establishing an Investment Strategy – Clarity, in connection with the Client, will develop a strategy designed to achieve the Client’s stated investment goals and objectives.
• Asset Allocation – Clarity will develop a strategic asset allocation that is targeted to meet the investment objectives, time horizon, financial situation, and tolerance for risk for each Client.
• Portfolio Construction– Clarity will select securities to fulfill the Asset Allocation plan for the Client that is intended to meet the stated goals and objectives of the Client.
• Investment Management and Supervision – Clarity will provide investment management and ongoing oversight of the Client’s investment portfolio. D. Wrap Fee Programs Clarity does not manage or place Client assets into a wrap fee program. Investment management services are provided directly by Clarity. E. Assets Under Management As of December 31, 2023, Clarity manages $204,271,016 in Client assets, all of which are managed on a discretionary basis. Clients may request more current information at any time by contacting the Advisor.