DESCRIPTION OF SERVICES AND FEES
Obsidian Personal Planning Solutions, LLC, (“Obsidian”) is a registered investment adviser with
a business model built on flexibility (a network of Investment Adviser Representatives ("IARs"))
and primarily based in Rockville, MD. We are organized as a limited liability company under the laws of
the State of Maryland. We have been providing investment advisory services since 2013. Obsidian
Planning Holdings, LLC. is our principal owner, which is owned by Patrick and Todd Feldman. Patrick
Carroll is our Chief Compliance Officer and can be reached at 301-990-4395. Currently, we offer the
following investment advisory services, which are personalized to each individual client:
• Discretionary
• Non-Discretionary
• Third-Party Money Management
• Legacy Positions
• Financial Planning/Consulting Services
• Retirement Plan Consulting
• Portfolio Management Services
• Wrap Fee Program
We primarily invest in cash, equities, bonds, ETFs, U.S. Government Treasuries, Corporate Bonds,
Municipal Bonds, and Mutual Funds. Where deemed appropriate, we may recommend that our clients
invest in alternative assets, including Environmental, Social, and Governance Strategies (“ESG”).
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your
individual needs. As used in this brochure, the words "we", "our" and "us" refer to Obsidian Personal
Planning Solutions, LLC and the words "you", "your" and "client" refer to you as either a client or
prospective client of our firm.
PERSONAL FINANCIAL PLANNING - THE LIFESTYLE PROTECTOR PROCESS™
The Lifestyle Protector Process™ is designed to help you navigate your personal financial plan, step-
by-step. The ultimate goal of this tool is to help protect and grow client’s wealth.
Why Use the Lifestyle Protector Process™?
We created this process because many successful people have financial experience but lack confidence
in their ability to preserve their lifestyle for the future. We ask our clients to consider the following
questions:
• Do you have clear, written financial goals and the financial knowledge you need to manage your
affairs optimally?
• Do you have proper financial and estate plans in place?
• Do you have a clear idea of your financial condition?
• Do you know if you can afford to contribute to your community and/or charities in the future?
• Are your investments appropriate for your needs?
• Do you have money in low-yielding investments?
• Will your children be left paying large amounts of estate tax?
• Do you have enough of the right type of insurance?
• Are you in danger of being taken advantage of by financial product salespeople?
If you are uncertain about any of the above answers, the Lifestyle Protector Process™ is designed to
help our clients resolve any unresolved questions or lingering doubts about their financial future.
The Lifestyle Protector Process™ is designed to help protect and grow money, maintain a desired
lifestyle, and preserve and enhance a family legacy. Using our four-step process, we work with our clients
every step of the way using our full suite of tools and experience gained over the past 26 years of working
with our clients. We will help clients understand their current situation, both strengths and weaknesses,
and create a powerful vision for their future. We then look at any roadblocks standing in the way, develop
strategies designed to overcome them, and review all of the tools to help our clients achieve their vision.
Our initial consultation is complimentary. You must promptly notify our firm if your financial situation,
goals, objectives, or needs change. You are under no obligation to act on our financial planning
recommendations. Should you choose to act on any of our recommendations, you are not obligated to
implement the financial plan through any of our other investment advisory services.
RETIREMENT PLAN CONSULTING
We offer retirement plan services to plan sponsors and/or plan trustees. These services are focused on
education and communications to plan participants. Typically, services involve advice and/or
recommendations of investments available in the participant's plan, such as fund selection, investment
options, and educational seminars.
PORTFOLIO MANAGEMENT SERVICES
We offer discretionary and non-discretionary portfolio management services. Through our IARs, the firm
manages individually tailored investment portfolios for clients. We provide continuous advice regarding
the investment of client funds based on the individual needs of the client. The firm conducts ongoing
investment research and investment model development/analysis for individualized client portfolios.
Through personal discussions in which goals and objectives based on a client's particular circumstances
are established by the firm, a client's personal investment policy or individual investment plan is
developed, and a portfolio based on that policy or plan is created and managed. During the data-
gathering process, the firm will typically determine the client’s individual objectives, time horizons, risk
tolerance, net worth, net income, age, tax situation, liquidity needs, and other suitability factors, as
necessary.
If you participate in our discretionary portfolio management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow us to determine
the specific securities, and the amount of securities, to be purchased or sold for your account without
your approval prior to each transaction. Discretionary authority is typically granted by the investment
advisory agreement you sign with our firm and the appropriate trading authorization forms. You may limit
our discretionary authority (for example, limiting the types of securities that can be purchased for your
account) by providing our firm with your restrictions and guidelines in writing.
Clients have the ability to place reasonable restrictions on the types of investments that may be
purchased in an account, however we retain the right to decline to enter into a management agreement
with any clients whose investment are contrary to the firm’s investment strategies.
In all cases, clients have a direct and beneficial interest in their securities, rather than an undivided
interest in a pool of securities. We do have limited authority to direct the Custodian to deduct our
investment advisory fees from your accounts, but only with the appropriate written authorization from
clients.
Where appropriate, we provide advice about any type of legacy position held in client portfolios. Typically,
these are assets that are ineligible to be custodied at our primary custodian. Clients will engage us to
advise on certain investment products that are not maintained at their primary custodian, such as variable
life insurance, annuity contracts, and assets held in employer sponsored retirement plans and qualified
tuition plans (i.e., 529 plans).
You are advised and are expected to understand that our past performance is not a guarantee of future
results. Certain market and economic risks exist that adversely affect an account’s performance. This
could result in capital losses in your account.
IREBAL
Obsidian Planning Solutions uses software, iRebal, to model and allocate securities to client
accounts. iRebal is utilized in the process of determining position sizing and to allocate block
trades to individual accounts. iRebal provides the dollars/shares of a given
security to purchase
based on the size of the account and the percent allocation of that security for the relevant model.
The iRebal software ensures necessary cash is available and prevents accounts from being
overbought. Members of the Obsidian Planning Solutions Portfolio Management team reviews
iRebal orders before execution. Obsidian Planning Solutions uses block trading for instruments
with variable inter day pricing to facilitate best execution and to ensure all clients receive identical
pricing when being allocated the same security on the same day.
SELECTION OF OTHER ADVISERS
As part of our investment advisory services, we may recommend that you use the services of a third-
party money manager ("TPMM") to manage all, or a portion of, your investment portfolio. Investment
advice and trading of securities will only be offered by or through the chosen TPMM. Our firm will not
offer advice on any specific securities or other investments in connection with this service. Prior to
referring clients, our firm will provide initial due diligence on third-party money managers and ongoing
reviews of their management of client accounts. In order to assist in the selection of a TPMM, our firm
will gather client information pertaining to financial situation, investment objectives, and reasonable
restrictions to be imposed upon the management of the account.
Our firm will periodically review third-party money manager reports provided to the client at least
annually. Our firm will contact clients from time to time in order to review their financial situation and
objectives; communicate information to third-party money managers as warranted; and assist the client
in understanding and evaluating the services provided by the TPMM. Clients will be expected to notify
our firm of any changes in their financial situation, investment objectives, or account restrictions that
could affect their financial standing.
Our firm takes actions on behalf of the client to hire or fire money managers used in the implementation
of a client’s investment plan and execution of the Advisory Agreement with our Firm. Therefore, the firm
has the discretionary authority to hire or fire the manager or to allocate assets among managers without
obtaining the Client’s consent.
The services provided by the TPMM include:
• Assessment of the client's investment needs and objectives.
• Implementation of an asset allocation.
• Delivery of suitable style allocations (e.g., Large Cap, Small Cap, Growth, Value, etc.)
• Facilitation of portfolio transactions.
• Ongoing monitoring of investment vehicles performance.
• Review of client accounts for adherence to policy guidelines and asset allocation.
• Recommendations for account re-balancing, if and when necessary.
• Reporting of client portfolio performance and progress.
• Engaging selected investment vehicles on behalf of the client
DISCRETIONARY INVESTMENT MANAGEMENT OF ADVISOR VARIABLE ANNUITY
CONTRACTS
Where appropriate, the Firm may also provide advice about any type of legacy position or other
investment held in client portfolios. If appropriate, we can provide recommendations for advisor variable
annuities. Clients can engage us to manage and/or advise on certain investment products that are not
maintained at their primary custodian, such as annuity contracts and assets held in employer sponsored
retirement plans and qualified tuition plans (i.e., 529 plans). In these situations, we direct or recommend
the allocation of client assets among the various investment options available with the product, including
the initial purchase of the advisor variable annuity contract. These assets are generally maintained at
the underwriting insurance company, or the custodian designated by the product’s provider.
DISCLOSURE REGARDING ROLLOVER RECOMMENDATIONS
A client or prospect leaving an employer typically has four options regarding an existing retirement plan
(and may engage in a combination of these options): (i) leave the money in the former employer’s plan,
if permitted, (ii) roll over the assets to the new employer’s plan, if one is available and rollovers are
permitted, (iii) rollover to an Individual Retirement Account (“IRA”), or (iv) cash out the account value
(which could, depending upon the client’s age, result in adverse tax consequences). Our Firm may
recommend an investor roll over plan assets to an IRA for which our Firm provides investment advisory
services. As a result, our Firm and its representatives may earn an asset-based fee. In contrast, a
recommendation that a client or prospective client leave their plan assets with their previous employer
or roll over the assets to a plan sponsored by a new employer will generally result in no compensation
to our Firm. Our Firm therefore has an economic incentive to encourage a client to roll plan assets into
an IRA that our Firm will manage, which presents a conflict of interest. To mitigate the conflict of interest,
there are various factors that our Firm will consider before recommending a rollover, including but not
limited to: (i) the investment options available in the plan versus the investment options available in an
IRA, (ii) fees and expenses in the plan versus the fees and expenses in an IRA, (iii) the services and
responsiveness of the plan’s investment professionals versus those of our Firm, (iv) protection of assets
from creditors and legal judgments, (v) required minimum distributions and age considerations, and (vi)
employer stock tax consequences, if any. All rollover recommendations are reviewed by our Firm’s Chief
Compliance Officer and remains available to address any questions that a client or prospective client
has regarding the oversight.
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice
to you regarding your retirement plan account or individual retirement account, we are also fiduciaries
within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal
Revenue Code, as applicable, which are laws governing retirement accounts. We have to act in your
best interest and not put our interest ahead of yours. At the same time, the way we make money creates
some conflicts with your interests.
WRAP FEE PROGRAM
We are the sponsor and manager of the Obsidian’s Wrap Program (the “Program”), a wrap fee program
(i.e., an arrangement where brokerage commissions and transaction costs are absorbed by us). The fee
covers transaction costs or commissions resulting from the management of your accounts, however,
most investments trade without transaction fees today, so our payment of these and other incidental
custodial related expenses should not be considered a significant factor in determining the relative value
of our wrap program. Participants in the Program may pay a higher aggregate fee than if brokerage
services are purchased separately. Additional information about the Program is available in Obsidian’s
Wrap Brochure, which appears as Part 2A Appendix 1 of the Firm’s Form ADV.
TYPES OF INVESTMENTS
We offer advice on all types of investments including any investments we deem appropriate based on
your stated goals and objectives. We may also provide advice on any type of investment held in your
portfolio at the inception of our advisory relationship. You may request that we refrain from investing in
particular securities or certain types of securities. You must provide these restrictions to our firm in
writing.
ASSETS UNDER MANAGEMENT
As of December 31, 2023, we provide continuous management services for $303,361,881 in client
assets on a discretionary basis and $9,460,000 in client assets on a non-discretionary basis. We advise
on $312,821,881 assets under management.