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Adviser Profile

As of Date 06/25/2024
Adviser Type - Large advisory firm
Number of Employees 70 20.69%
of those in investment advisory functions 52 13.04%
Registration SEC, Approved, 11/25/2013
AUM* 8,263,653,629 -3.50%
of that, discretionary 7,500,242,340 -4.00%
Private Fund GAV* 7,425,441,417 -13.28%
Avg Account Size 187,810,310 -5.69%
SMA’s No
Private Funds 40 1
Contact Info 212 xxxxxxx
Websites

Client Types

- Pooled investment vehicles

Advisory Activities

- Portfolio management for pooled investment vehicles

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
8B 7B 6B 4B 3B 2B 1B
2015 2016 2017 2018 2019 2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypePrivate Equity Fund Count40 GAV$7,425,441,417

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Brochure Summary

Overview

Overview of RedBird Capital Partners Management LLC RedBird Capital Partners Management LLC (“RedBird”) is a Delaware limited liability company that was formed in July 2013 and is an investment adviser registered with the SEC, effective November 25, 2013. The principal owner of RedBird is RedBird Capital Partners Alternative Holdings LLC (“RCPAH”). RedBird Holdings Carry Vehicle LP (“RHCV”) is the principal owner of RCPAH, and RedBird Capital Partners L.P. (“RCP”) serves as the managing member of RCPAH. As of the date of this Brochure, Gerald J. Cardinale is the principal owner and managing member of RHCV and principal owner of RCP. Mr. Cardinale is RedBird’s Chief Executive Officer and Managing Partner (the “Managing Partner”), and he also serves as RedBird’s Chief Investment Officer. RedBird provides discretionary investment advisory services to pooled investment vehicles which are operated as private equity funds (each, a “Fund” and collectively, the “Funds”), certain of which are managed as co-investment, alternative investment vehicles and special purpose vehicles (each a “COI” and collectively, the “COIs”) to invest in one or more particular investments. Each of the Funds is organized as a Delaware limited partnership or limited liability company, and the General Partner to each such Fund (the “GP”) is a related person of RedBird and is under common control with RedBird. RedBird may establish additional Funds in the future (and anticipates doing so). RedBird also provides investment advisory services to RedBird IMI Media Joint Venture, LLC (the “JV”) which was formed to make investments in the media sector. The JV is organized as a Delaware limited liability company While RedBird is not authorized to make investment or divestment decisions on behalf of the JV, RedBird has been granted certain administrative functions by the JV’s Board of Managers pursuant to a services agreement with the JV (the “Services Agreement”) and has been delegated by the Board of Managers certain administrative functions relating to the JV’s investments. RedBird expects to direct capital from one or more of the Funds into the JV consistent with the Governing Documents of the JV. As of the date of this Brochure, the Funds (excluding the COIs and JV) include:
• RedBird Capital Partners Platform LP (the “RCP Platform”)
• RedBird Capital Partners Fund I LP (the “RCP Fund I”)
• RedBird Capital Partners Fund II LP (the “RCP Fund II” and collectively with RCP Platform and RCP Fund I, the “RedBird Group”)
• RedBird Series 2019 LP (the “RCP Fund III”)
• RedBird Capital Partners Fund IV (Master), L.P. (the “RCP Fund IV”) Certain affiliates and/or related persons of RedBird, which include (among other persons) officers and employees of the firm, invest on generally a pro rata basis either (i) alongside the RedBird Group and the RCP Fund III through certain COIs (each, a “GP COI” or together, the “GP COIs”) or (ii) into a dedicated COI (“RB Fund IV Founder LP”) that invests indirectly into RCP Fund IV, in each case subject to certain adjustments as set forth in the applicable Governing Documents (as defined below). RedBird allocates investment opportunities to the Funds and the JV in accordance with its investment allocation policy. The RedBird Group will generally invest on a pro rata basis, according to each such Fund’s capital commitment and subject to certain adjustments (including whether a given client has available commitments and is still eligible to participate in new investments), as set forth in the applicable Governing Documents (as defined below). RCP Fund III and RCP Fund IV will also invest in accordance with the terms in its applicable governing documents (together with the RedBird Group and JV governing documents, the “Governing Documents”), which generally include the respective Fund’s limited partnership agreement, the JV’s limited liability company agreement, co-invest agreement and/or the investment management agreement between the applicable Fund and RedBird. Certain investment opportunities suitable for the JV and a Fund will, with the consent of the JV’s Board of Managers, be made by the JV with such Fund obtaining exposure to such investment through an investment in the JV. Investors in RCP Fund I, RCP Fund II, RCP Fund III, and RCP Fund IV should also refer to the applicable Fund’s private placement memorandum, including any amendments or supplements thereto and/or any other disclosure documentation, as applicable (the “Disclosure Documents”), for details relating to each Fund’s operation. RedBird intends to form additional Funds or COIs to invest in one or more particular investments in addition to advising the existing Funds. Fund investors and other persons may make such co- investments with any Fund, on terms and conditions that are materially different from each other and the investment by the particular Fund with which such investors are co-investing. Such COIs have in the
past been charged, and are expected to be charged in the future, the fees described below in Item 5 or may be subject to different fee amounts and/or terms. RedBird or the applicable GP may offer co-investment opportunities to some investors and not others. Advisory Services RedBird serves as investment adviser to the Funds and invests the Funds’ assets on a discretionary basis and the JV’s assets on a non-discretionary basis. Specifically, the Managing Partner, serving as RedBird’s Chief Investment Officer, is responsible for the development and execution of the Funds’ investment activities, in consultation with RedBird’s investment team. RedBird, on behalf of the Funds, employs an integrated investment approach generally focusing on corporate growth equity opportunities. RedBird identifies, sources and investigates potential investment opportunities for the Funds which will generally invest in accordance with, and subject to certain adjustments set forth in, the applicable Governing Documents. RedBird will primarily source proprietary investments through its global network of family offices and entrepreneurs across industry verticals, capital structures and geographies. Refer to Item 8 of this Brochure for further details regarding RedBird’s investment strategy. In October 2014, RedBird established a partnership arrangement with an investor (the “Strategic Investor”), which is structured through the RCP Platform, in which the Strategic Investor has made a significant capital commitment. RedBird maintains that its partnership with the Strategic Investor is predicated on a shared investment philosophy. Refer to Item 8 and Item 11 for additional information about RedBird’s relationship with the Strategic Investor. Investors are provided with materials, including (among other documents) the applicable Governing Documents and Disclosure Documents (as applicable), prior to making capital commitments to a Fund. RedBird (together with the applicable GP) has discretion to manage the investment program of the Funds, subject to the investment guidelines and restrictions set forth in the Governing Documents. RedBird and/or the applicable GP may enter into side agreements with individual investors, which may include, among other things, provisions permitting an investor to opt out of particular investments, discounting an investor’s management fee, carried interest and/or other fees, or granting an investor preferential rights with respect to co-investment opportunities. RedBird may retain with respect to certain Funds, on its own behalf or on behalf of a portfolio company(ies) or the applicable Fund, advisors, consultants, and other service providers to perform capital raising, advising, consulting, financing and other services (excluding investment management services). RedBird may determine that an affiliate should be retained to provide such services (the “Affiliated Services”), in which case such affiliate would be entitled to receive as compensation for its services a fee payable by the Fund or the applicable portfolio company (“Special Fee”). The Affiliated Services are expected to include certain RedBird advisory teams, secondees and subsidiaries of RCP, RCPAH, and RedBird’s management company with which RedBird expects to partner in the sourcing, development and ongoing management of existing and future investment opportunities pursued through the applicable Fund or otherwise. Certain Affiliated Services will be provided by Art & Science Partners, Inc. or its wholly-owned subsidiary, RedBird Development Group LLC (collectively, “Art & Science”), with a primary purpose of being able to provide marketing and creative services to certain portfolio companies. Art & Science will charge applicable Funds, such portfolio companies and such affiliates Special Fees for these services and any related expenses and such fees (including, in some cases, in the form of non-cash equity-based compensation) and expense reimbursements received by Art & Science or its employees will only be shared with certain of the Funds depending on the Governing Documents of such Funds. Refer to Items 5 and 11 of this Brochure for further details regarding Affiliated Services, including services provided by Art & Science and secondees, and Special Fees. It should also be noted that the RCP Fund I, RCP Fund II, RCP Fund III, and RCP Fund IV each have the authority to constitute an Advisory Board (each an “Advisory Board”) that is comprised of a select group of limited partners who will meet periodically to provide advice, oversight and approval of certain aspects of the applicable Fund’s investment activities as set out in the applicable Governing Documents. Refer to Item 11 of this Brochure for further details regarding the Advisory Board. RedBird does not participate in wrap fee programs. Regulatory Assets Under Management As of December 31, 2023, RedBird manages approximately $8,263,653,629 of regulatory assets on a discretionary and non-discretionary basis.