Advisory Practice Description
Willink Asset Management LLC, hereinafter referred to as WAM, the Advisory
Practice or the Practice, began operations on February 22, 2001 under the name
Frederick Raymond Fadel Advisors, as a Registered Investment Advisory Practice
registered with the Securities and Exchange Commission (SEC). The Practice was later
renamed Willink Asset Management LLC and reregistered with the State of New York
in compliance with amended regulations. Due to continued growth of the Advisory
Practice, WAM has been continuously registered as an SEC-registered advisory firm,
subject to direct oversight by the SEC, since 2014. The Advisory Practice is “notice
filed” to conduct advisory business in the State of New York, in compliance with that
state’s registration requirements. WAM is a privately-held limited liability company
whose sole owner is Frederick R. Fadel.
WAM provides personalized confidential financial planning, asset management and related
consulting services to individuals, high net worth individuals, pension and profit-sharing
plans, trusts, charitable organizations and small businesses. Recommendations to clients are
made based on consultation with the client and analysis of each client’s specific financial
needs and may include the following services:
Determination of financial objectives Identification of financial problems
Investment planning and management Retirement planning
Estate planning Cash flow management
Education funding Insurance review
Tax planning of a general nature
WAM is a fee-only investment advisory practice which does not receive commission-
based compensation for its advisory services. Investment advisory services are provided
to clients on a discretionary basis only. In limited cases, the Advisor and client may
proceed on a non-discretionary basis. WAM does not accept or maintain custody of
client assets beyond its ability to directly deduct advisory fees from custodial accounts,
as specified in its ongoing advisory agreement. Further, the Advisory Practice does not
act as the custodian of client assets but relies on unrelated qualified custodians, as
defined by the SEC, to serve in that capacity. At this time, WAM advisory client
accounts are primarily custodied at Charles Schwab Institutional, hereinafter referred to
as Schwab. Some client accounts may, at the discretion of the Practice, be held by other
qualified custodians as well. At this time some client assets may be held at TIAA/CREF
and/or TransAmerica as such additional qualified custodians in the pursuit of some
clients’ objectives or specific requests.
Regardless of the custodial platform utilized, each client always retains full control of
their assets. Discretionary authorization means that WAM is able to transact trades on
a client’s behalf, without prior authorization.
A written evaluation of each client's initial situation is developed by the advisor and the
results provided to the client, either in the form of a comprehensive or modular financial
plan, a client-specific Investment Policy Statement, summary of meeting discussions, a
detailed risk profile and/or a simple net worth statement. The initial collection of this
suitability information forms a baseline of data for each client relationship. This
baseline records the client’s personal information, current income sources and assets,
health status, credit standing, business-related issues, risk management and contingency
planning efforts, along with their personal tolerances for various types of investment
risk.
The initial meeting, which may be by telephone, is free of charge and is considered an
exploratory interview to determine the extent to which financial planning and
investment management may be beneficial to the client.
Other professionals (e.g., lawyers, accountants, insurance agents, etc.) may be
recommended by the advisor but are directly engaged by the client.
As of December 31, 2023, WAM had $47,227,165 in assets under its management
within 125 advisory client accounts. Of these, $45,227,165 was managed in 124
accounts with full discretionary authorization and approximately $2,000,000 was
managed on a non-discretionary basis in 1 account.
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Conflicts of Interest
As fiduciaries, registered investment advisors have an obligation to disclose to clients
any conflicts of interest, real or perceived, that might exist as a result of any activities
they may engage in above and beyond the service provided exclusively to their advisory
clients. Conflicts of interest will be immediately disclosed to the client in the unlikely
event they should occur.
Investment Advisor Representatives (IARs) of WAM may be licensed at a state level as
either insurance consultants or agents/brokers but are only permitted by the Advisory
Practice to provide insurance advice to clients and/or assist them in the implementation,
monitoring and management of insurance and annuity products available to them, thus
helping to avoid any real or perceived conflicts of interest in this area of business. IARs
are not permitted to receive or retain any commissions, including incidental ongoing
renewal commissions, which could otherwise be paid to them by insurers. Further, they
are prohibited from holding themselves out to the public as providers of insurance
products and from receiving any form of direct or indirect compensation resulting from
the referral of advisory clients to outside insurance agents or brokers to address their
insurance needs.
For clients requiring insurance products for which non-commissioned products or
otherwise suitable options are not available, WAM will provide the client with referrals
to at least two unrelated insurance brokerage firms through which the clients may, at
their sole discretion, implement WAM’s recommendations through the purchase of
appropriate commission-based insurance products. As stated above, WAM does not
share in any subsequent insurance-generated commissions received by those brokerage
firms nor is it compensated in any manner by the firms whose names have been provided
to clients. Further, clients of WAM are advised that they are under no obligation to
implement insurance transactions through the referred firms.
Principal Owners
The principal owner of WAM is Frederick R. Fadel, CFP
®
, who retains 100%
ownership interest in the Advisory Practice.
Types of Advisory Services
WAM provides two basic levels of advisory services to its clients – financial
planning/consulting services and ongoing portfolio management and planning services,
also referred to as asset management services.
Services to clients will vary based upon specific needs, portfolio size and specific goals.
However, regardless of the type of service provided, each of WAM’s clients will
participate in some or all of the following phases of establishing financial objectives
and defining planning issues:
• Identify and characterize assets available to produce income and growth (e.g.
capital market assets, pensions, government programs, business interests, real
estate holdings, etc.).
• Identify financial goals and other issues of importance to the client(s) (e.g. estate
preservation, business succession, charitable interests, dependent special needs,
etc.).
• Identify income tax issues including, but not limited to, implications for the
client(s) current portfolio(s).
• Identify priorities, timetables and acceptable trade-offs among multiple goals.
• Discuss and confirm client expectations for the growth of capital, preservation
of principal, and provision of income from the portfolio, and other assets and
resources.
• Identify and discuss the applicability of general legal, tax and insurance strategies
along with contingency planning in the face of possible uncertainties.
Financial planning services are provided to clients on a limited time, one time or
periodic basis as a strategic tool to assist them in pursuing both short- and long-range
financial goals. This is accomplished through a process of collecting client information
about the client’s current financial condition, clarification of their goals, discussion of
their past efforts and current abilities in pursuit of their goals and periodic progress
reviews relative to actions taken. If deemed appropriate by the advisor, a written
financial analysis and action plan will be prepared as key components of a client’s
financial planning process. Clients are not required to implement their plan with WAM.
A financial plan may include, but is not limited to, a net worth statement, cash flow
statement, review of investment accounts including a review of past asset allocations,
provision of asset repositioning recommendations, strategic tax planning, education
planning with funding recommendations, review of retirement accounts and plans
including recommendations and one or more retirement scenarios, review of insurance
policies and recommendations for changes, if necessary, and an estate planning review
with recommendations.
On more than an occasional basis, WAM furnishes consulting services to clients on
matters not necessarily involving securities, such as taxation, retirement, trust and estate
planning. In these areas, however, the Advisory Practice does not act in the capacity as
a tax or legal advisor to its clients. As with WAM’s financial planning services,
consulting services may be retained by clients on a free-standing basis with no
implementation requirements imposed upon the clients.
Consulting services are provided to clients regarding financial-related concerns in
situations where detailed or comprehensive financial planning is either not necessary
or not desired. Common areas of concern addressed by these services include:
Education planning Limited investment planning
Death, disability and retirement planning Tax planning
Net worth, cash flow and financial position Risk management (insurance)
Other investment or non-investment issues Estate planning
For those clients who may have only modest assets, are in the early stages of
accumulating wealth or who are near the end of their financial lives, a standalone
financial planning engagement and/or a limited investment consulting arrangement may
be most appropriate.
Financial planning/consulting services are provided to clients as a strategic tool to assist
them in pursuing both short- and long-range financial goals. This is accomplished
through a process of collecting client information about the client’s current financial
condition, clarification of their goals, identification of their past efforts and current
abilities in pursuit of their goals and ongoing progress reviews relative to any actions
taken. If deemed appropriate by the advisor, a written financial analysis and action plan
may be prepared as key components of a client’s overall financial planning process.
Ongoing Asset Management services are appropriate when investment assets reach a
certain threshold and/or planning and investment topics should be integrated with
investment management. Ongoing asset management services may entail longer term
buy and hold techniques, periodic rebalancing to bring asset allocations back to
specified targets, and, on a limited basis, shorter term trading of securities if deemed by
the advisor to be consistent with clients’ suitability profiles. Services typically include
furnishing of investment advice through consultations with clients, issuing periodic
newsletters or special reports to its clients about securities and market conditions or
trends and evaluating securities held by clients to foster an understanding of their assets
relative to their stated goals and objectives. As stated above, clients requesting or
requiring these types of services are required to execute an Advisory Services
Agreement.
In addition to the above, clients who elect to engage the Practice for ongoing asset
management and planning services may participate in some or all of the following
aspects of establishing an investment policy and long-term strategy for their investment
portfolio(s):
• Identify and discuss the client(s) views of the capital markets, investment
principles and strategies and reconcile their views with those of the advisor.
• Establish a schedule of anticipated contributions to and/or spending demands
on the portfolio(s).
• Discuss client(s) experiences with downside volatility, temporary or permanent
loss of capital lasting more than six months and their general understanding of
potential long-term risks (e.g. loss of purchasing power and/or terminal loss of
investment principal).
• Clarify with client(s) the meaning and impact of key investment terminology
such as short-term, medium-term and long-term with respect to portfolio
performance expectations.
• Confirm the client(s) understanding and appreciation of the advisor’s views on
various planning and investment principles, strategies and performance
measurements.
• Evaluate and select a given range of desirable and separately, acceptable
portfolio returns for their given risk tolerances.
• Foster the client(s) understanding of meaningful return objectives within
nominal, after-tax, inflation-adjusted and goal-fulfilling contexts.
• Determine the percentage of capital to be allocated to the long-term diversified
portfolio which will be guided by investment policy allocation along with any
capital to be allocated to investments which will not be guided by the client’s
investment policy.
• Identify constraints on the portfolio(s) such as heirloom positions not to be
traded, undesirable companies (e.g. alcohol, tobacco, firearms) or management
of embedded taxable gains.
• Establish the protocols for investment policy review, reporting requirements
and ongoing adjustments to the portfolio(s).
In response to a client’s adopted investment policy, investible assets and surplus cash
flow will be allocated among asset classes and vehicles that, in the advisor’s opinion,
are likely to add value. Lower cost, lower turnover investment options will be used in
efforts to capture desirable aspects of the capital markets. Individual stocks and some
traditionally-managed mutual funds may also be used to address a client’s desire for
more speculative strategies when, in the advisor’s opinion, these vehicles can be utilized
without undermining a client’s financial planning goals or overall investment policy.
The impacts of inflation, transactional expenses and tax ramifications are given periodic
consideration relative to each client’s investment policy and overall asset management
strategies. On a client-by-client basis, a protocol is established for the investment of
cash and/or for the transition from existing portfolio positions to new or changing target
allocations. Investments are evaluated by the advisor on an ongoing basis for a range of
suitability criteria including, but not limited to, historical risk and reward, expected
long-term performance, implications for portfolio diversification, expenses and fund
management structures. The advisor’s investment recommendations are presented to
clients through written and/or verbal communications.
All client portfolios are monitored by the advisor with the potential for periodic
rebalancing of portfolio holdings. Such actions, when undertaken, serve to maintain
holdings within the constraints of the client’s investment policy. At least annually, a
review of each client’s investment policy is conducted to determine if their policy, and
subsequent investment strategies and vehicles, require adjustments in response to such
things as changes in client goals, timeframes, risk tolerances and/or tax considerations.
In addition, ebbs and surges in equity and bond markets generally result in
disproportionate asset allocations which must be rebalanced to maintain consistency
with an unchanged investment policy. However, rebalancing of taxable accounts will
be tempered by consideration of the tax implications of re-balancing back to target
allocations.
The Advisory Practice is compensated for services to clients through a services fee
schedule. Clients grant the Practice discretionary powers, which permit the execution
of transactions on clients’ behalves without consulting with or obtaining consent from
them in advance of the transactions. This discretionary authorization is granted in the
ongoing advisory agreements initially signed by the clients.
Tailored Relationships
WAM seeks to initiate, nurture and maintain a relationship with each client that is
tailored specifically to their goals, objectives and needs. Accordingly, those goals and
objectives for each client are documented in their respective suitability profiles (i.e.
financial plan, risk profile, Investment Policy Statement, etc.) and form the basis for
our ongoing relationships. Investment strategies are then created that reflect the stated
goals and objectives of each client. While clients may impose restrictions on investing
in certain securities or types of securities, the Advisory Practice requests that any such
restrictions be submitted to the Practice in writing either at the time the client enters
into an advisory relationship or at such time after the fact that they may be voiced by
the client.
Types of Agreements
As previously stated, prior to engaging WAM’s services, clients are required to sign an
agreement which defines the services that will be provided by the Advisory Practice.
The following two agreements define the typical client relationships between WAM and
its clients. Agreements may not be assigned or transferred to parties other than the
original clients entering into the agreements. Since WAM does not maintain custody of
client assets, separate agreements may also need to be executed between custodial firms
and the client, in addition to the agreements of the Advisory Practice described below.
Since neither WAM nor its advisors act as attorneys or accountants, their
recommendations under these agreements should not be interpreted as legal or tax
advice. Investment Advisor Representatives (IARs) at WAM may hold professional
certifications or licenses such as attorney or CPA. However, when acting in their
capacity as IARs, their advice is not to be construed as legal or tax advice, unless a
separate agreement for these professional services to a client is also in force.
Financial Planning and Consulting Services
Clients electing to utilize the Advisory Practice’s services for developing a personalized
financial plan or receiving consulting services are required to sign a Financial Planning
and Consulting Service Agreement at the time they engage the services of the Advisory
Practice. Asset management services may be retained at the client’s discretion at the
implementation phase of their financial plan and would require execution of WAM’s
Advisory Services Agreement. Fees for financial planning or consulting services are
negotiable and defined in the respective Agreement. Originally quoted fees for services,
however, may be adjusted upward or downward, at the discretion of the advisor, based
upon the complexity of a client’s specific asset management concerns.
Subsequently, through a series of confidential interviews, the advisor collects pertinent
information about the client’s personal situation, resources, financial goals and
previous goal-oriented actions. Data is analyzed and a written financial plan, if deemed
appropriate, may be developed by the advisor. With or without a written plan, specific
recommendations are presented to each client based upon the analysis of their data or
the nature of client concerns expressed during consultations.
Under the terms of the Financial Planning and Consulting Service Agreement, aspects
of the client’s financial affairs may be reviewed, including those of their immediate
family when they may relate to the client’s objectives or concerns. Realistic and
measurable goals are set and strategies to reach those goals are defined. As goals and
objectives change over time, updated recommendations may be made and implemented
on an ongoing basis.
While detailed investment advice and specific recommendations may be provided as
part of a financial plan, as previously stated, implementation of plan recommendations
is at the discretion of the client and may be implemented with either WAM or a
financial advisor of the client’s choosing.
While the Advisory Practice does not provide legal or accounting advice relative to its
financial plans or as components of its consulting services, it may, however, act as a
facilitator between clients and their legal and/or tax advisors relative to the
recommendations made in these areas by the Practice.
Ongoing Investment Advisory Services
Most clients utilize WAM’s advisory services to manage their capital market assets in
order to obtain ongoing and in-depth investment management combined with personal
financial planning advice. The scope of services and related fees are relayed to the client
in their ongoing advisory agreement at the time the Advisory Practice is retained.
Clients may engage WAM for the purpose of ongoing portfolio management by
executing the Practice’s Ongoing Advisory Services Agreement. This Agreement
defines the level, nature and cost of services to be provided by WAM. Services under
this Agreement include up to six (6) hours of financial planning at no additional cost,
should the client choose to utilize this service. Additional hours of financial planning
services may be purchased by the client at their discretion, without the execution of a
Financial Planning and Consulting Service Agreement.
Ongoing asset management services are provided on a discretionary basis except in
limited circumstances. Under the discretionary terms of WAM’s ongoing advisory
agreement, clients authorize the advisor to buy, sell, invest, reinvest, exchange and/or
trade securities in their accounts at his sole discretion and without consulting with the
client in advance. Non-discretionary accounts, in contrast, require that the client be
consulted prior to any trade executions. All trade decisions are guided, however, by an
investment policy agreement with the client or, in consultation with the client a about
investment objectives, risk, liquidity, tax implications, and other factors. Advisory
services are ongoing and agreements are self-renewing unless terminated by either the
client or the advisor. Fees and terms within the agreement, however, may be adjusted
periodically. Clients are notified in writing in advance of any adjustments to their
agreements.
When providing ongoing investment management and planning services under its
Ongoing Advisory Services Agreement, WAM does not require a minimum account
size to establish or maintain its services. To improve portfolio management efficiency,
however, it does recommend a minimum of $500,000 in aggregated assets to establish
an asset management relationship. This aggregate amount may include all members of
the client’s household or other common entity where all accounts share a common
investment objective. Exceptions may be made to this recommended minimum, at the
advisor’s discretion, based on specific prospective client circumstances. Client services
are not normally terminated if an account’s value should fall below recommended
levels either.
WAM generally recommends that clients allocate their investment assets to various
vehicles deemed by their advisor to be appropriate and consistent with the client’s
suitability and objectives. These investment vehicles may include, but are not limited
to, the following:
Exchange-listed securities Over-the-counter securities
Foreign securities (ADRs only) Warrants
Corporate debt securities Commercial paper
Certificates of deposit Municipal securities
Open-end mutual funds Exchange-traded funds
U.S. Government securities Options contracts
Real estate partnerships Oil and gas partnerships
Initial public offerings (IPOs), private placements, low-priced securities (penny stock)
transactions and/or cross transactions are not ordinarily made available to clients through
WAM. At the discretion of the CCO, however, the Advisory Practice may elect to
execute a specific penny stock transaction on behalf of a client and only by client
request. The fees related to transactions in any investment vehicle are clearly identified
to the client, either by the advisor or by prospectus, prior to investing client assets and/or
executing transactions.
Based on client requests, WAM offers as an addendum to its normal Ongoing Advisory
Services a limited service wherein select, qualified high net worth clients may self-
manage a portion of their advisory portfolio, with WAM executing trades on a non-
discretionary basis according to the client’s trading instructions. Clients wishing to
utilize this limited service must satisfy the following criteria:
i. Clients must meet the SEC definition of a ‘qualified investor’;
ii. WAM will execute trades in this portion of a client’s portfolio on a non-
discretionary basis only;
iii. Client must have a minimum of $1,000,000 total assets under WAM’s
management utilizing the Practice’s Ongoing Advisory Services;
iv. These non-discretionary assets may not exceed 50% of the client’s total assets
under management with WAM;
v. In addition to executing an Ongoing Advisory Services Agreement, clients
wishing to utilizing this self-directed option must also execute a letter of
understanding clearly delineating their responsibilities within this portion of
their portfolio and acknowledging WAM’s role as simply a facilitator of trade
executions selected by the client;
vi. Since all transactions will be non-discretionary, the client assumes all
responsibility for selection of securities to be traded, research relating to those
securities, timing of trades and timely transmission of accurate trading
instructions to the IAR;
vii. The client is responsible for all extraneous expenses (i.e., ticket charges,
research, hourly advisory fees, etc.) associated with these client-directed
transactions;
viii. Investments in cryptocurrencies and metaverse stock positions, singly or
combined, may not exceed 20% of the client’s total assets held in this non-
discretionary segment of the portfolio; and
ix. The client must acknowledge in an Investment Policy Statement their
acceptance of the risks associated with their self-directed non-discretionary
option and types of assets selected by them (i.e., cryptocurrencies, metaverse
stocks).
Due to the limited and selective nature of the self-directed option, either WAM or the
client may opt in or out at any time at their discretion.
As previously noted, securities transactions in WAM asset management accounts are
executed primarily through Schwab, WAM’s main advisory client custodian. The
Advisory Practice may, however, utilize other custodial platforms at its discretion. In
addition, other brokerage firms, broker/dealers and/or custodians may be utilized if
requested by the client, a practice known as directed brokerage. Under any client-
directed brokerage circumstances, however, clients are advised that their direction may
hinder WAM’s ability to achieve best execution on trades, negotiate commissions or
participate in block trading which could be beneficial to the client.
Either the client or the advisor may elect to utilize an alternate custodial platform to
execute trades for all or a portion of the client’s invested portfolio holdings. Assets held
at multiple custodians for an individual client will be aggregated with other assets in the
Advisory Practice’s asset management portfolio for the purpose of advisory fee
calculations and assessments.
Retainer Agreement
WAM may be compensated on a “retainer basis” (regular, periodic fixed fee) by clients
for whom limited consulting and/or planning services are most appropriate. Clients in
a retainer arrangement are required to sign the Financial Planning/Consulting
Agreement.
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Termination of Agreements
Either WAM or the client may terminate a service agreement by notifying the other
party in writing: for ongoing asset management agreements, thirty (30) days prior to the
desired termination date; and for financial planning/consulting agreements, five (5) days
prior to the desired termination date. The client will be billed at the stated rate for the
time spent on the advisory activities performed prior to notification of termination. If
services have been billed to the client in advance, WAM will refund any unearned
portion of the advance payment to the client as either a credit back to their advisory
account or as a check from the Advisory Practice’s general account.
In addition, WAM reserves the right to terminate any advisory engagement where a
client has willfully concealed or has refused to provide pertinent information about
financial situations when necessary and appropriate, in WAM’s judgment, to providing
proper financial advice. Any unused portion of fees collected in advance will be
refunded to the client.