A. FIRM DESCRIPTION
Claraphi Advisory Network, LLC (“Claraphi” or the “Firm” or “us” or “we”) is a Delaware limited liability
company that was founded in October 2012. Claraphi is a SEC registered investment advisor based in Aliso
Viejo, California.
On or about March 2022, Tradability, LLC acquired full ownership of Pomegranate Holdings, LLC
(“Pomegranate Holdings”) from former Chief Executive Officer, Pierre Gallant, who resigned all roles in
both Pomegranate and Claraphi in March. Claraphi is a wholly owned subsidiary of Pomegranate Holdings,
both of which as of April 29, 2022, are now Delaware limited liability companies. Pomegranate Holdings
is now principally owned and controlled by Tradability, LLC with its owner, Mr. Diallo serving as
Chairman of Pomegranate Holdings, as well as in various roles with Claraphi.
Additional information regarding the ownership of Claraphi and of Pomegranate Holdings, is presented in
the Schedules to Claraphi’s Form ADV Part 1 which are available on the SEC’s website at
www.adviserinfo.sec.gov. The searchable CRD number for Claraphi is 165868.
Claraphi offers a variety of investment advisory and related financial services to our clients. We provide
investment advisory services and retirement plan consulting services, all of which are discussed below in
further detail. The products discussed throughout this Brochure are all available on a non-wrap fee basis.
Our clients consist of individuals, high net-worth individuals, families, business owners and corporations.
B. TYPES OF ADVISORY SERVICES
OVERVIEW OF SERVICES
Our investment advisory services consist primarily of: (1) assessing client needs and goals; (2) financial
planning designed to meet those goals; (3) developing an appropriate portfolio asset allocation to achieve
the client’s objectives; (4) implementing the asset allocation by recommending or otherwise assisting in the
client’s selection of: (a) particular investment strategies (i.e., active, passive, alternative strategies); and (b)
specific investment managers or passive investment vehicles that employ those strategies; and (5) reviewing
and reassessing the client’s needs and goals, their investment portfolios, and repeating the process on a
regular, ongoing basis.
Claraphi dedicates itself to understanding the intricacies of each client. For all investment advisory and
related services described below, we tailor our products in accordance with the client-specific needs
obtained from documented discussions, a financial plan and/ or risk assessment. Before providing
investment advisory services, Claraphi takes multiple factors into consideration, including, but not limited
to, investment objectives, investment horizon, risk tolerance, as well as any reasonable guidelines and
restrictions a client may need or impose.
INVESTMENT MANAGEMENT SERVICES
We offer discretionary and non-discretionary investment advisory services to individuals, high net worth
individuals, and families, based on the specific needs and objectives of such persons and the suitability of
products and services. We reserve the right to decline to offer our services to a client or potential client if
we deem it to be in the best interest of the client, potential client, or the Firm. For discretionary accounts,
we are authorized to perform various functions without further approval from the client, such as the
determination of securities to be purchased or to be sold for the client’s account without permission from
the client prior to each transaction. For non-discretionary investment advisory services, we will obtain client
approval prior to taking any action in the account, including but not limited to, executing trades. We do not
act as a custodian of client assets, and the client will always maintain control of their assets.
We require an executed investment management agreement (“IMA”) between the client and Claraphi prior
to us providing our services to the client. The IMA outlines the services and fees the client will incur
pursuant to an agreement with Claraphi.
Upon signing the IMA, we will then gather pertinent information on the client about their financial and
personal circumstances and objectives. For investments, we will also complete a risk assessment which will
help us identify, quantify, and understand our client’s unique risk tolerance. The information gathered in
the risk assessment will be used to identify the appropriate investments and portfolio construction and
specify any restrictions or prohibitions expressed by the client for their portfolio and / or assets.
Claraphi’s investment advisory services include, but are not limited to, the following:
• Investment Strategy
• Asset Allocation
• Regular Portfolio Monitoring
• Personal Investment Policy
• Security Selection
Claraphi’s investment advisory services are designed to offer ongoing management of accounts with
defined investment strategies to meet the client’s personal investment goals and objectives. Claraphi is
responsible for providing ongoing re-balancing and continuous monitoring of our clients’ securities
holdings.
MONITORING OF ASSETS HELD AWAY
Claraphi provides asset- monitoring services with respect to variable annuity products, plans such as
401(k)s, 403(b)s, mutual funds, and accounts held at custodians with which Claraphi has no direct
relationship. Claraphi monitors the investment and reallocation of assets among sub-accounts offered by
the insurance company that issues a variable annuity or among investment options in 401(k)s, 403(b)s,
mutual funds and other plans or otherwise manages an account held at a custodian in accordance with a
confidential client profile, which includes the Client’s investment objectives. The financial advisor will
provide investment advice regarding allocations and reallocations among subaccounts or investment
options, but the authority to make final investment decisions will remain with the Client.
SELECTION OF OTHER ADVISERS
We may recommend that you use the services of a third-party money manager ("TPAM") to manage all, or
a portion of, your investment portfolio. At this time, After gathering information about your financial
situation and objectives, we may recommend that you engage a specific TPAM or investment program.
Factors that we take into consideration when making our recommendation(s) include, but are not limited
to, the following: the TPAM's performance, methods of analysis, fees,
your financial needs, investment
goals, risk tolerance, and investment objectives. We will monitor the TPAM(s)' performance to ensure its
management and investment style remains aligned with your investment goals and objectives.
The TPAM(s) will actively manage your portfolio and will assume discretionary investment authority over
your account. We will assume discretionary authority to hire and fire TPAM(s) and/or reallocate your assets
to other TPAM(s) where we deem such action appropriate.
RETIREMENT SOLUTIONS
Claraphi delivers retirement solutions to plan providers, plan sponsors, and participants through Folio
Investments, Inc. and Mid-Atlantic custodial partners. Claraphi may recommend third-party administrators
or Clients can select their own.
Where Claraphi offers plan participants the option of using our discretionary investment management
services, we will enter into a separate agreement with that participant, describing our services and fees for
those services. We will also request financial data and other information from the participant that will help
us understand their investment objectives and financial goals.
In providing our retirement plan services to plan sponsors and participants, we are deemed to be a fiduciary.
We may also agree to serve as investment manager as defined in ERISA Section 3(38). Our serving in this
capacity requires a separate acknowledgement and agreement between Claraphi and the plan sponsor.
ERISA and Individual Retirement Accounts Disclosure
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way
we make money creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interests ahead of yours.
Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
CO-FIDUCIARY INVESTMENT MANAGEMENT SERVICES
Claraphi provides investment management services to third party registered investment advisors through a
co-fiduciary agreement where Claraphi serves as the investment manager. The Firm implements
investment strategies as directed by the third party investment advisor for the benefit of the advisor’s
client(s) and provides management and administrative services to the client’s accounts. The third party
investment advisor shall determine the suitability of the services to be provided by Claraphi based on the
client’s investment goals and objectives and instructs Claraphi to implement the chosen investment
strategies. Thereafter, Claraphi monitors the selected investment strategies on an ongoing basis unless and
until directed otherwise by the third party investment advisor. The services Claraphi provides under this
co-fiduciary program are on a discretionary basis only. Claraphi and the third party investment advisor shall
share the advisory fees charged to advisory client(s) that participate in this program.
FINANCIAL PLANNING SERVICES
Claraphi also provides financial planning services to clients. Clients will sign the Claraphi Financial
Planning Agreement, and receive information and recommendations regarding investment planning,
retirement planning, estate needs, business needs, education planning, life and disability insurance needs,
long-term care needs and cash flow/budget planning. Our financial advisers may also conduct due diligence
and product review of one or more tax mitigation strategies for clients. However, clients are urged to seek
the advice of a tax professional.
At the conclusion of our financial planning services, the financial adviser delivers to the client a written
financial plan. If a financial plan includes recommendations regarding investments, the client will have the
choice of where to implement those recommendations and can use advisors other than Claraphi. You are
not obligated to implement any recommendations made by your financial adviser.
C. TAILORED RELATIONSHIPS
At Claraphi, we offer the same suite of services to all our clients. The advisory services and
recommendations offered by Claraphi are based on the individual needs of our clients and the suitability of
products and services. Specific client financial plans and their implementation are dependent upon the
client’s risk assessment which outlines each client’s current situation (income, objectives, and risk tolerance
levels) and is used to construct a client specific plan to aid in the selection of a portfolio that matches
restrictions, needs and targets.
Clients may impose restrictions on investing in certain securities or types of securities in accordance with
their values and beliefs. Claraphi will make every effort to comply with the wishes of the client but cannot
guarantee absolute adherence due to our use of indexed products, funds, and exchange traded funds (“ETF”)
that are controlled by custodian and its third-party service providers.
D. WRAP FEE PROGRAMS
Claraphi does not participate in and is not a sponsor of wrap fee programs.
Wrap Fee Programs are arrangements between broker-dealers, investment advisers, banks and other
financial institutions, and affiliated and unaffiliated investment advisers through which the clients of such
firms receive discretionary investment advisory, execution, clearing and custodial services in a “bundled”
form. In exchange for these “bundled” services, the clients pay an all-inclusive (or “wrap”) fee determined
as a percentage of the assets held in the wrap account.
E. ASSETS UNDER MANAGEMENT
When calculating regulatory assets under management, an investment adviser must include the value of any
advisory account over which it exercises continuous and regular advisory or management services. As of
December 31, 2022, Claraphi reports $ 474,161,524.00 in client assets on a discretionary basis and $0.00
on a non-discretionary basis.