Triad Financial Advisors, Inc. (hereinafter referred to as “TFA”) is a fee-only financial planning and
investment advisory firm offering fiduciary wealth management services customized to your individual
needs. We are not affiliated with a broker-dealer or insurance agency. We do not sell financial products
nor receive commissions. We are compensated solely from providing independent investment and
financial planning advice to our clients.
TFA is principally owned by Patrick Rush, CEO. TFA has been providing advisory services while
registered under the SEC since 2014, prior to that while registered with the State of North Carolina.
As of December 31, 2022, TFA managed $842,519,385 on a discretionary basis and $20,613,050 on a
non-discretionary basis, for a total amount of assets under management of $863,132,435.
TFA offers the following wealth management service comprised of:
• Life Planning & Investment Management
• Asset Allocation and Periodic Monitoring of Outside Assets
• Third-Party Managed Programs
• Educational Seminars
Life Planning & Investment Management Services
An initial free, no obligation meeting is offered to introduce TFA’s services and fees. If you decide to
engage us for services, you will be required to sign our wealth management agreement outlining the
relationship and specifying our fee. Once there is mutual agreement and desire to work together, we will
request a number of documents to help understand your overall financial situation.
Our services to clients provide an ongoing blending of financial life planning and asset management
services focusing holistically on the client's needs.
TFA will gather financial information and history from you such as your retirement and financial goals,
investment objectives, investment horizon, financial needs, cash flow analysis, cost of living needs,
education needs, savings tendencies, and other applicable financial information in order to provide the
investment advisory services requested. All information gathered from you is confidential.
Depending upon your needs, our planning advice includes topics such as:
• Tax planning analysis
• Estate planning analysis
• Business planning
• Retirement planning
• Education planning
• Budgeting and cash flow
• Fringe benefit analysis
• Investment analysis
Our services may be broad or may be focused on one or more topics to address your unique situation.
TFA will prepare a financial plan based on your financial situation at the time and on the financial
information you disclose to our Advisory Representative. Certain assumptions may be made with respect
to interest and inflation rates as well as the use of past trends and performance of the market and
economy. However, past performance is in no way an indication of future performance. TFA cannot offer
any guarantees or promises that your financial goals and objectives will be met. Further, you must
continue to review the plan and update the plan based upon changes in your financial situation, goals, or
objectives or changes in the economy. If your financial situation, investment goals or objectives change,
you must notify TFA promptly of the changes. You are advised that the advice offered by TFA is limited
and is not meant to be comprehensive. Based on your specific needs or situation, you are advised to seek
the services of other professionals such as an insurance adviser, attorney and/or accountant.
Asset Allocation and Periodic Monitoring of Outside Assets
An Advisory Representative will determine an asset allocation customized to your financial goals,
objectives and risk tolerance. When determining your portfolio allocation, your Advisory Representative,
will take into consideration your limitations or restrictions, as well as your risk capacity, risk
requirement, time horizon and financial situation.
Upon your approval, we will implement the initial portfolio allocation and we will manage your
account(s) on a continuous and ongoing basis. We offer this service on a discretionary basis. With your
written approval, as indicated in the advisory agreement, we will use our own discretion to determine
any changes to the account. TFA will monitor the account and will make changes to the allocation as
deemed appropriate by the firm and your Advisory Representative. We will determine the securities to
be purchased and sold in the account and will alter the securities holdings from time to time, without
prior consultation with you.
Depending on your specific goals and objectives, we will generally hold positions in your account for a
long term, typically more than a year; however, we may recommend trading some securities, for periods
of thirty (30) days or less. Your portfolio may be similarly managed and contain similar holdings as
compared to other clients’ managed accounts.
Our Advisory Representatives primarily use open-ended mutual funds and exchange-traded funds
(ETFs). However, managed accounts are not exclusively limited to mutual funds and ETFs and may
include stocks and bonds, certificates of deposits, government securities, money markets, annuities,
direct participation programs, master limited partnerships, REITs, and if desired by the client, donor-
advised funds.
Transactions in the account, account reallocations and rebalancing may trigger a taxable event, with the
exception of IRA accounts and other qualified retirement accounts.
As further described below, TFA has entered into a relationship to offer you wealth management services
through the Schwab Advisor Services division of Charles Schwab & Co., Inc. (“Schwab”) and the
institutional advisor program offered by TD Ameritrade Institutional (“TD Ameritrade”). TD Ameritrade
Institutional is a division of TD Ameritrade Inc., member FINRA/SIPC, an unaffiliated SEC-registered
broker-dealer and FINRA member. There is no affiliation between TFA, Schwab, and TD Ameritrade. If
you select another brokerage firm for custodial and/or brokerage services, you
will not be able to receive
wealth management services from TFA.
When requested to design a complete asset allocation and manage your overall portfolio, TFA will include
your assets held with other brokerage firms/custodians (“outside assets”). These outside assets may be
held at mutual fund companies, variable annuity companies, other brokerage firms, and employer-
sponsored retirement plans such as 401(k) accounts. These outside assets are not held with our primary
custodians, Schwab or TD Ameritrade, and TFA will not implement any investment recommendations.
Instead, your Advisory Representative will provide asset allocation and monitoring services. We will
periodically monitor the account(s) and direct or recommend the allocation of assets among the various
investment options available with the product. You are free to accept, reject, or implement any portion of
the recommendations provided by TFA. Be aware that partial implementation or delayed implementation
may have an impact on the performance of the account. Because TFA may not have access to your outside
assets, you will be responsible for providing TFA with copies or duplicate statements.
Access to Additional Services
As an added benefit to our clients and upon client request, TFA provides access to the services of an
estate attorney for the review and/or rewriting of client estate documents, and a CPA for the review of a
client’s personal tax situation. TFA and its Advisory Representatives will not be acting as your CPA or
attorney, but will help facilitate communication with the professional.
Additionally, TFA provides access to an insurance professional for life, long-term care, and Medicare
insurance planning.
Fees for such services are separate and distinct from any advisory services offered by TFA. TFA is not
affiliated with these other professionals and does not share in any compensation received by other
professionals for these services. You are under no obligation to engage the services of any recommended
professional or purchase products or services recommended by us or members of our firm in connection
with providing you with any advisory service that we offer. You have the right to decide whether or not to
implement our advice and the right to consult with other financial professionals for implementation.
Third-Party Managed Program Services
If appropriate, your Advisory Representative will qualify you for investment in certain Third-Party
Management services. Your Advisory Representative will gather information from you about your
financial situation, investment objectives, and reasonable restrictions you may want to impose on the
management of your account. Upon review of that information, your Advisory Representative will assist
you in the selection of a third-party manager. We will assist you with the completion of documents in
order to utilize the services of the manager. Your total advisory fee will consist of TFA’s fee plus the third-
party manager’s fee. Depending on the arrangement with the manager, TFA’s portion of the fee may be
debited from the account by the manager and remitted to TFA or TFA may debit the fee directly from
your account. The manner in which fees are charged are explicitly stated within the agreements between
the client and TFA, and the client and the third-party manager.
Your Advisory Representative will periodically review any reports provided to you and monitor the
performance of your account. Based on the terms of your advisory agreement, the Advisory
Representative may, utilizing their discretion, add, change or terminate a Manager if he or she feels that a
change is warranted. Additionally, we will contact you at least annually to review your financial situation
and objectives; communicate information to the third-party manager managing the account as necessary
and will assist you in understanding and evaluating the services provided by the manager. You are
expected to notify your Advisory Representative of any changes in your financial situation, investment
objectives or reasonable account restrictions you would like to place.
Educational Seminars
TFA provides seminars on various financial planning topics. The seminars are generally provided to
clubs, civic groups, individuals, or other interested parties. They are sometimes provided to companies
for selected employee groups.
We tailor the advisory services we offer to your individual needs. You may impose reasonable
restrictions and/or limitations on the investing in certain securities or types of securities. One or more of
our Advisory Representatives will meet with you and conduct an interview and data gathering session to
continue the due diligence process. The information gathered by TFA will assist the firm in providing you
with the requested services and customize the services to your financial situation. Depending on the
services you have requested, we will gather various financial information and history from you including,
but not limited to:
• Retirement and financial goals
• Investment objectives
• Investment horizon
• Existing portfolio statements, including retirement account information
• Financial needs
• Tax bracket information
• Cash flow analysis
• Cost of living needs
• Savings tendencies
• Other applicable financial information required by our Advisory Representative in order to
provide the investment advisory services you have requested.
TFA does not offer any wrap fee programs. However, when appropriate, we may recommend the services
of a third-party manager which may offer a wrap fee program.
General Information
The investment recommendations and advice offered by TFA and your Advisory Representative are not
legal advice or accounting advice. You should coordinate and discuss the impact of financial advice with
your attorney and/or accountant. Our primary goal is to help our clients identify and pursue their
financial goals, thereby enhancing the overall quality of their lives.