Clarius’ registration as an investment advisor was effective in January 2015, and we began providing advisory services to
clients in April 2015. Keith Vernon and Matthew Talbot are the Firm’s two owners and partners.
Clarius provides family office and integrated wealth management services, along with financial planning and investment
advisory services to high-net-worth individuals and their family entities, and to charitable trusts and foundations.
Types of Advisory Services
Clarius tailors its services to match the needs of each individual client. Each client’s planning needs are different, and we
address those needs on an individual basis. Therefore, our services vary and include (among others) the following:
• Investment management and reporting
• Bill pay services
• Cash flow management
• Banking and credit support
• Insurance and risk management coordination
• Tax and estate planning coordination
• Philanthropic strategy and administration
• Entity oversight and management
With respect to the planning and consulting provided as part of our wealth management services, clients should
understand the following:
• Clients are free to accept or reject any recommendation made by Clarius.
• Recommendations in various areas (e.g., estate planning, retirement planning, taxes, and insurance) are only
implemented at the client’s sole discretion, and executed with the corresponding professional advisor(s) (e.g.,
accountant, attorney, insurance agent) of the client’s choosing.
• With respect to estate planning and tax planning matters, Clarius’ role will be that of a facilitator between the
client and their corresponding professional advisor(s).
• No portion of Clarius’ services should be construed as legal or accounting advice, rather the client should consult
with their attorney or accountant.
• The client will maintain sole responsibility to notify Clarius if there is a change in their financial situation or
investment objectives for the purpose of reviewing, evaluating, and revising any previous recommendations or
services or to address new planning or consulting matters.
For our investment advisory services, Clarius manages the client’s delegated assets on either a discretionary or
nondiscretionary basis. At the beginning of the advisory relationship, Clarius will gather germane information from the
client, which includes their financial goals, financial situation, investment time horizon, unique needs and circumstances,
tax situation, investment constraints and restrictions, return expectations, and risk tolerance. After careful consideration of
the client’s goals, objectives, constraints, and preferences, Clarius will draft an Investment Policy Statement (IPS) for the
client’s review and approval. Clarius will make investment decisions for the client’s portfolio(s) according to the investment
objectives and financial circumstances described in the client’s IPS. Clarius offers to meet with each client as often as
necessary to review the portfolio and investment process and seeks to meet with clients at least annually.
Each client enters into a written advisory services agreement with Clarius, which – in the case of discretionary assets -- gives
Clarius the authority to transact on the client’s behalf without specific prior consultation. Such transactions involve (among
others) the following types of securities: mutual funds, stocks, bonds, and exchange-traded funds (ETFs).
In addition, depending on a client’s investment objectives, Clarius will recommend the use of one or more third-party
advisers (“TPA”) to manage certain portions of a client’s portfolio. In these cases, the client enters into an agreement with
the TPA which gives the TPA discretionary authority over the client’s assets allocated to them. The TPA will invest those
assets in accordance with the TPA’s investment strategy and the client’s overall investment objectives and risk tolerance for
those assets. Please refer to Items 5 and 12 for further information on the use of TPAs.
In certain cases, Clarius will recommend that a portion of the client’s assets be invested in certain private investment funds.
Such funds are described as hedge funds, real estate funds, private equity funds, venture capital funds, and other types of
private pooled investment vehicles (collectively “Private Funds”). Depending on the type of fund, the Private Funds will
invest in various types of securities.
When determining which clients should receive a recommendation to invest in a Private Fund, Clarius considers many
factors, including, but not limited to, the client’s investment sophistication, risk tolerances and qualifications, investment
objectives, and the amount of available assets in the client's account(s). Clarius’ goal is to allocate in a balanced manner;
however, given these differing factors, the allocation of investment opportunities in Private Funds to clients is mainly
subjective, and not all qualifying clients will be provided a particular private investment opportunity.
For those clients that receive a recommendation to invest in Private Funds, it is important to read each offering document
(e.g., private placement memorandum) prior to investing to fully understand the risks and potential conflicts of interest
pertaining to the Private Fund investment. (Please refer to Item 12 for further information on the allocation of Private Fund
investments).
Notably,
some of the Private Funds, mutual funds and ETFs selected by Clarius will employ alternative or riskier strategies
(e.g., the use of leverage or derivatives). Leverage is the use of debt to finance an activity. A private fund facilitating the
purchase of a company using a line of credit or a hedge fund using proceeds from short sales to make more investments are
examples of leverage. Derivatives can, in certain instances, be riskier than other types of investments because they can be
more sensitive to changes in economic or market conditions than other types of investments. In certain situations,
derivatives can result in losses that exceed the original investment. The use of derivatives, leverage, or other alternative
strategies may not be successful, resulting in investment losses, that in addition to the cost of such strategies, will reduce
investment returns. Hedging, on the other hand, occurs when an investment is made in order to reduce the risk of adverse
price movements in a security. For example, an investor could hedge a long position by shorting the same or similar
security. Please review these, and other, considerations carefully prior to investing. Please also refer to Item 8 for detailed
information regarding the Firm’s methods of analysis and the risks surrounding such investments.
There may be times when a client decides to use margin in their account. Use of margin in an investment advisory account
can increase a client’s asset-based advisory fee. If margin is used to purchase additional securities, for instance, the total
value of eligible account assets (to which the Clarius advisory fee is applied) will also increase. Notably, the opportunity to
increase assets via margin debt presents a potential conflict of interest for Clarius. Margin debt is not suitable for all
investors. It is Clarius’ practice to recommend that clients utilize such financing in a prudent manner (if at all). Buying
securities on margin also subjects clients to additional costs and risks that should be carefully considered before utilizing
margin on an account. For further information, please refer to Item 8.
In recommending that any client roll over retirement plan assets to our management, Clarius has a conflict of interest.
Before making any such recommendation, Clarius will review the client’s existing investment options, fees, and expenses in
the context of their overall investment objectives. Recommendations are made once Clarius has determined that doing so
is in the client’s best interest.
As an investment advisor Clarius is a fiduciary to all clients. Clarius explicitly acknowledges the role of a “fiduciary” under
ERISA or the Internal Revenue Code, or both, with respect to the investment advisory recommendations and discretionary
asset management provided to Retirement Investors under this Agreement. A “Retirement Investor” is defined as
retirement plan participants and beneficiaries, IRA owners, and retirement plan and IRA fiduciaries.
Clarius will utilize an internally managed Direct Indexing investment strategy as a means for clients to replicate broad equity
market exposures in a diversified, tax-controlled manner with less fee drag. Clarius’ Direct Indexing investment strategy
involves purchasing individual securities to track a target index. ETF and index funds generally use “full replication” --
investing in the same number of stocks at the same weights as the underlying index. Clarius’ approach, however, utilizes
optimization software to identify an optimal basket of stocks that matches the primary risk factors of the index and
minimizes tracking risk. Compared to an ETF or mutual fund, the direct indexing strategy allows for a greater breadth of tax
loss harvesting opportunities and portfolio customization.
Clarius’ Direct Indexing investment strategy, offers two index selections:
US Large Capitalization Stocks Similar risk/return characteristics as the S&P 500 Index
International Developed Markets
Large Capitalization Stocks
Similar risk/return characteristics as the MSCI World ex-USA index (via
ADRs and foreign companies that trade directly on US exchanges)
The Direct Indexing investment strategies require an adequate account size to replicate an index effectively. Please refer to
Items 7 and 8 for further details, including risks involved when investing in this strategy.
Clarius also provides investment recommendations for a separate pooled investment vehicle, Clarius Global Equity Fund,
LLC (“The Fund”). The assets invested with The Fund are managed on a discretionary basis. The Fund will be capitalized
through the offering of Member Interests as set forth in a confidential Subscription Agreement. The Fund is what is
commonly referred to as a 3(c)(7) fund, a term which refers to a section of the Investment Company Act of 1940. The Fund
is currently open to investors who meet the “qualified purchaser" standard of the Investment Advisers Act of 1940, as
amended. Clarius will offer advice as to whether The Fund fits a particular client’s investment needs. Any and all trades are
made in the best interest of the client as part of Clarius’ fiduciary duty. However, risk is inherent to any investment strategy
and model. Therefore, Clarius does not guarantee any results or returns.
Clarius does not participate in wrap fee programs.
As of 12/31/2023, Clarius managed assets totaling $2,413,866,296 on a discretionary basis and $1,572,831,922 on a non-
discretionary basis.