Fiera Capital is registered as an investment adviser with the SEC with its principal place of business located
in New York, NY. Fiera Capital is organized under the laws of Delaware.
1. History and Ownership
Fiera Capital was founded in 1972, then operating under the name Wilkinson O’Grady & Co., Inc.
(“Wilkinson O’Grady”), and was acquired in 2013 by Fiera Capital Corporation (“FCC”), a publicly traded
company listed on the Toronto Stock Exchange under the symbol FSZ. Fiera Capital is the U.S. division of
FCC, and is comprised of multiple investment teams brought together through the following series of
acquisitions and combinations:
• On November 9, 2015, Fiera Capital assumed all of the investment advisory business of Samson
Capital Advisors LLC, an independent fixed income investment management boutique founded in
2004.
• On June 1, 2016, Fiera Capital assumed all of the investment advisory business of Apex Capital
Management, Inc., an employee-owned boutique growth equity manager founded in 1987.
• On September 1, 2016, Fiera Capital acquired certain assets of Larch Lane Advisors LLC, a hedge
fund-of-funds, hedge fund seeding, and liquid alternatives manager founded in 1999.
• On December 1, 2017, Fiera Capital became the sub-adviser to the City National Rochdale Emerging
Markets Fund (the “CNR EM Fund”) and acquired Fiera Capital (Asia) Limited, an entity employing
certain employees who provided research and investment analysis to the CNR EM Fund. On June 4,
2018, the CNR EM Fund was reorganized onto the Fiera Capital Series Trust as the Fiera Capital
Emerging Markets Fund (the “EM Fund”), at which time Fiera Capital became the adviser of the
EM Fund. On March 2,2021, the Firm entered into a purchase agreement to sell its advisory business
related to the EM Fund to Sunbridge Capital Partners, LLC (“Sunbridge”), an SEC registered
investment adviser controlled by the EM Fund’s portfolio manager. The decision came as part of the
Firm’s strategic review of its U.S operations. The sale closed on July 9th, 2021.
• On December 1, 2018, the Firm transferred the investment operations of the Equity-Thematic Team
and all the associated Client accounts to its wholly-owned subsidiary, Wilkinson Global Asset
Management LLC (“WGAM”), an SEC-registered investment adviser. The portfolio management
team, consisting of former Wilkinson O’Grady managers and the service teams responsible for
managing the transferred accounts, joined WGAM and assumed responsibility for managing
WGAM’s day-to-day operations, with oversight by a board of directors which included individuals
appointed by the Firm. On December 31, 2020, the Firm sold all of its ownership interest in WGAM
to Wilkinson Global Capital Partners LLC. The Firm has no longer any affiliation with WGAM.
• On January 31, 2022, the Firm entered into a Sub-Advisory Agreement with StonePine Asset
Management Inc. (“StonePine”), an SEC registered investment adviser, pursuant to which StonePine
provides investment advice to the Firm for certain Firm clients while other services including but
not limited to client relationship management, portfolio compliance, global trade execution,
operations, risk management, performance measurement and reporting services remain with the
Firm. In 2023, StonePine changed its name to PineStone Asset Management (“PineStone”).
Fiera Capital is wholly-owned by Fiera US Holding Inc., which in turn is wholly owned by FCC.
2. Advisory Services
Fiera Capital provides investment management services to separately managed accounts for institutional
Clients, including pension plans, profit sharing plans and other charitable organizations and U.S. high net
worth individuals, including affluent families and their foundations, (collectively, “Clients”), primarily on a
discretionary basis. The Firm also provides investment advisory services as an adviser or sub-adviser to
certain comingled investment vehicles offering interests on a private placement basis (each, a “Private Fund”
and collectively, the “Private Funds”). In addition, Fiera Capital serves as sub-adviser to certain investment
companies registered under the 1940 Act (each a “Registered Fund” and collectively, the “Registered
Funds”), including Registered Fund organized under the MainStay Funds Trust (the Registered Funds
together with the Private Funds are referred to collectively as the “Funds”). Investors in the Private Funds
include wealthy individuals, families, trusts, endowments, foundations, corporations, public funds and Taft-
Hartley plans or other investors. Investors in the Funds are not considered Clients of Fiera Capital as they
cannot direct the investment strategy or impose investment restrictions. For a list of the Firm’s Registered
Funds and Private Funds, please refer to Sections 5.G.(3) and 7.B.(1) and 7.B.(2) of Schedule D of the Form
ADV Part 1A, respectively.
In addition, and pursuant to an investment management agreement, Fiera Capital provides certain investment
advisory, administrative and other related services to its parent company FCC in connection with FCC’s
management of certain investment vehicles sponsored by FCC. With respect to this mandate, the Firm has
elected not to charge a management or advisory fee to FCC for the provision of such services and will
generally only seek the reimbursement of expenses for which FCC or the applicable investment vehicle is
responsible as provided under the investment management agreement.
3. Investment Strategies
Fiera Capital’s strategies are designed to address a variety of investor needs across a broad spectrum of asset
classes and styles. The Firm currently specializes in investment strategies that are grouped as Equity, Equity-
Growth, Equity-ETF, Fixed Income, and Private Market investment strategies. This grouping is used
throughout this Brochure. The Firm’s investment strategies are available in different forms and vehicles,
including separately managed accounts, Registered Funds, and Private Funds that are only available to
investors who meet certain legal criteria. More details about each of the Firm’s investment strategies is
provided below and in Item 8 of this Brochure which details the risks associated with the Firm’s strategies
and Funds.
Equity Strategies
The Equity investment strategies (the “Equity Strategies”) consist of the International Equity, U.S. Equity
and Global Equity strategies, which are offered as separately managed accounts and Private Funds.
Equity-Growth Strategies
The Equity-Growth investment strategies (the “Equity-Growth Strategies”) consist of the All Cap Growth,
All Cap International, Large Cap Growth, Mid Cap Growth, Small-Mid Cap Growth, Small Cap Growth,
International Small-Mid Cap, Flexible Asset Mix, and Quality Dividend Growth strategies, which are offered
as separately managed accounts and under Wrap Programs (as defined below), as well as the MainStay
Fiera
SMID Growth Fund, a MainStay Registered Fund. The day-to-day management is handled by the Equity-
Growth investment management team.
Equity-ETF Strategies
The Equity ETF strategies consist of the Growth Equity strategy and the Global Equity Index strategy. The
day-to-day management of these strategies are handled by the Private Wealth investment management team.
Fixed Income Strategies
The Fixed Income investment strategies (the “Fixed Income Strategies”) consist of the Tax Efficient Fixed
Income, Taxable Fixed Income, and the Investment Company strategies. The day-to-day management is
handled by the Fixed Income investment management team.
Private Markets Strategies
The Private Markets Strategy consists of funds of credit funds and Alternative Investment Funds, the day-
to-day management of which is handled by the Private Markets team. In the Private Markets strategy, Fiera
Capital allocates Client assets to third party funds as well as Fiera Capital affiliated funds.
4. Customized Services
Investment services may be tailored to each Client’s specific needs and objectives, including restrictions on
investing in certain securities or types of securities. Fiera Capital has established procedures and controls to
monitor compliance with each Client’s specific investment guidelines.
Where the Firm is the investment adviser to a pooled investment vehicle, whether a Registered Fund or
Private Fund, the investment objectives, guidelines and any investment restrictions generally are not tailored
to the needs of individual investors in those vehicles, but rather are described in the prospectus or other
relevant offering document for the vehicle. As mentioned above, investors in the Funds are not considered
Clients of Fiera as they cannot direct the investment strategy or impose investment restrictions. The Private
Funds however, from time to time, may enter into agreements (“Side Letters”) with one or more of their
investors whereby in consideration for agreeing to invest certain amounts in a Private Fund and/or other
consideration deemed sufficiently material, such investors may be granted favorable rights not afforded other
investors in such Private Fund, such as rights to receive reduced rates of performance fees/allocations and/or
management fees or such other rights as may be negotiated between the Private Fund, Fiera Capital and such
investors. Such agreements may be entered into without the consent of other investors in the Private Fund.
Additionally, except as may be required by “most-favored-nations” clauses, such agreements usually need
not be disclosed to other investors in such Private Fund.
5. Wrap Fee Programs
The Firm acts as a portfolio manager for or otherwise participates in certain wrap programs (each a “Wrap
Program” and collectively, the “Wrap Programs”). The Equity-Growth Strategies and certain Equity
Strategies are available under Wrap Programs. The entity that sponsors, organizes or administers each such
Wrap Program (“Program Sponsor”) generally executes Client portfolio transactions on behalf of the Firm
without a commission and provides custodial services for the Client’s assets. Normally, the Firm must
execute transactions of Wrap Program Clients with the Program Sponsor and, as such, may not be able to
ensure best execution. The Program Sponsor typically assists the Wrap Program Client in defining the
Client’s investment objectives based on information provided by the Client, aids in the selection of one or
more investment managers to manage the Client’s account, and periodically contacts the Client to ascertain
whether there have been any changes in the Client’s financial circumstances or objectives that warrant a
change in the management of the Client’s assets.
Wrap Program Clients pay a single, all-inclusive (or “wrap”) fee charged by the Program Sponsor based on
the value of the Client’s account assets for asset management, trade execution, custody, performance
monitoring and reporting through the Program Sponsor. The wrap fee typically includes the advisory fees
charged by the Firm and other participating managers in the Wrap Program. In turn, the Program Sponsor
pays the Firm a fee based on the assets of Clients invested in the applicable strategy in the Wrap Program.
Please also see Item 5 (Fees and Compensation) and Item 12 (Brokerage Practices) of this Brochure for more
information on the differences between Wrap Programs and other types of Client accounts.
6. Investment Model Delivery and Investment Recommendations
The Firm also delivers non-discretionary models to Program Sponsors (“Model Delivery Program
Sponsors”). In these programs, the Firm furnishes recommendations to Model Delivery Program Sponsors
through the provision of model investment portfolios for various investment strategies. The Model Delivery
Program Sponsors utilize the model portfolios provided by the Firm, as well as any corresponding updates
to the model portfolios, to manage Wrap accounts enrolled in the Program Sponsor’s platforms. Typically,
Model Delivery Program Sponsors retain investment discretion over the Wrap accounts enrolled in an
investment strategy that is offered on a Model Delivery platform and the Firm is responsible solely for
providing its model portfolios to the Model Delivery Sponsors or their designees.
In addition to the delivery of model portfolios to Model Delivery Program Sponsors, the Firm also delivers
model portfolios or makes investment recommendations to a number of other Clients or Funds that retain
full discretion over their account. The Client assets advised by Fiera Capital in this capacity are referred to
as “Assets under Advisement” or “AUA”.
7. Private Wealth Services
The Firm’s Private Wealth Team works with Clients and their advisors to construct and manage customized
portfolios for various investment goals and strategies. In these portfolios, Fiera Capital typically recommends
the allocation of Client assets to strategies as well as registered or privately-offered investment vehicles
managed by the Firm or its affiliates (“Affiliated Funds”), with other assets allocated to third-party
investment vehicles (“Unaffiliated Funds” and together with Affiliated Funds, “Underlying Funds”). When
assets are allocated to strategies managed by the Firm and to Affiliated Funds, the Client is only charged
with the fees applicable to such products and strategies allocated to, and not charged fees related to the
management of their portfolios by the Private Wealth Team. The fees applicable to such products and
strategies may be higher than the fees charged for the management of portfolios.
8. Clients Assets
As of December 31, 2023, Fiera Capital managed approximately $21,400,182,907 on a discretionary basis
and $25,640,389 on a non-discretionary basis. Fiera Capital had approximately $8,019,703,216 in Assets
under Advisement in addition to its assets under management.