Maryland Financial Group, Inc. ("MFG") is a corporation organized under the laws of Maryland. The
Monitor Group, LLC acquired the Rockville, MD based investment advisory firm in 2005 and is the
principal owner. Christopher Cox and Amy Cox are the Managing Members and owners of The Monitor
Group, LLC.
Maryland Financial Group is registered as an investment advisory firm with the Securities and
Exchange Commission ("SEC").
Maryland Financial Group, Inc. provides fee based investment advisory services primarily to individual
clients and high-net worth individuals as well as charitable organizations and corporations.
As of December 31, 2022, we managed approximately $958,387,495 million in client assets on a
discretionary basis and approximately $17,567,850 in client assets on a non-discretionary
basis. Information about our asset management services is available upon request.
This brochure describes our financial planning services and asset management services on a fee
basis.
Advisor representatives are restricted to providing services and charging fees based in accordance
with the descriptions detailed in this document and the account agreement. However, the exact service
and fees charged to a particular client are dependent upon the representative that is working with the
client. Advisors are instructed to consider the individual needs of each client when recommending an
advisory platform. Investment strategies and recommendations are tailored to the individual needs of
each client.
Individuals associated with Maryland Financial Group, Inc. are also registered representatives of LPL
Financial, an SEC registered broker/dealer, a member of the Financial Regulatory Authority ("FINRA")
and the Securities Investors Protection Corporation ("SIPC"). Securities transactions are generally
directed to LPL Financial for execution unless otherwise another custodian is selected for best
execution. Maryland Financial Group, Inc. and LPL Financial are not affiliated legal entities.
Asset Management
Maryland Financial Group, Inc. through its investment advisor representatives provides ongoing
investment advice and management on assets in the client's custodial Strategic Wealth Management
(SWM) account held at LPL Financial. Strategic Wealth Management is the name of the custodial
account offered through LPL to support investment advisory services provided by Maryland Financial
Group, Inc. to our clients. More specific account information and acknowledgements are further
detailed on the account application.
Investment advisor representatives provide advice on the purchase and sale of various types of
investments, such as mutual funds, exchange-traded funds ("ETFs"), variable annuity subaccounts,
real estate investment trusts ("REITs"), equities, and fixed income securities. The advice is tailored to
the individual needs of the client based on the investment objective chosen by the client in order to
help assist clients in attempting to meet their financial goals. Accounts are reviewed on a regular basis
and rebalanced as necessary.
A minimum account value of $25,000 is generally required for the program. In certain instances,
Maryland Financial Group, Inc. will permit a lower minimum account size.
Assets managed in a wrap fee account are not managed differently from a non-wrap fee account.
However, Maryland Financial Group, Inc. may charge a higher fee, up to 2.35%, and receive a portion
of the wrap fee for services provided.
Optimum Market Portfolios Program (OMP)
OMP offers clients the ability to participate in a professionally managed asset allocation program using
Optimum Funds Class I shares. Under OMP, client will authorize LPL on a discretionary basis to
purchase and sell Optimum Funds pursuant to investment objectives chosen by the client. Advisor will
assist the client in determining the suitability of OMP for the client and assist the client in setting an
appropriate investment objective. Advisor will have discretion to select a mutual fund asset allocation
portfolio designed by LPL consistent with the client's investment objective. LPL will have discretion to
purchase and sell Optimum Funds pursuant to the portfolio selected for the client. LPL will also have
authority to rebalance the account.
A minimum account value of $15,000 is required for OMP.
Personal Wealth Portfolios Program (PWP)
PWP offers clients an asset management account using asset allocation model portfolios designed by
LPL. Advisor will have discretion for selecting the asset allocation model portfolio based on client's
investment objective. Advisor will also have discretion for selecting third party money managers (PWP
Advisors) or mutual funds within each asset class of the model portfolio. LPL will act as the over lay
portfolio manager on all PWP accounts and will be authorized to purchase and sell on a discretionary
basis mutual funds and equity and fixed income securities.
A minimum account value of $250,000 is required for PWP.
Model Wealth Portfolios Program (MWP)
MWP offers clients a professionally managed mutual fund asset allocation program. Maryland
Financial Group, Inc. investment advisor representatives will obtain the necessary financial data from
the client, assist the client in determining the suitability of the MWP program and assist the client in
setting an appropriate investment objective. The Advisor will initiate the steps necessary to open an
MWP account and have discretion to select a model portfolio designed by LPL's Research Department
consistent with the client's stated investment objective. LPL's Research Department is responsible for
selecting the mutual funds within a model portfolio and for making changes to the mutual funds
selected.
The client will authorize LPL to act on a discretionary basis to purchase and sell mutual funds
(including in certain circumstances exchange traded funds) and to liquidate previously purchased
securities. The client will also authorize LPL to effect rebalancing for MWP accounts.
In the future, the MWP program may make available model portfolios designed by strategists other
than LPL's Research Department. If such models are made available, Advisor will have discretion to
choose among the available models designed by LPL and outside strategists.
A minimum account value of $25,000 is required for MWP.
Manager Access Select Program
Manager Access Select provides clients access to the investment advisory services of professional
portfolio management firms for the individual management of client accounts. Advisor will assist client
in identifying a third-party portfolio manager (Portfolio Manager) from a list of Portfolio Managers made
available by LPL. The Portfolio Manager manages client's assets on a discretionary basis. Advisor will
provide initial and ongoing assistance regarding the Portfolio Manager selection process.
A minimum account value of $100,000 is required for Manager Access Select, however, in certain
instances, the minimum account size may be lower or higher.
The account fee charged to the client for each advisory program is negotiable, subject to the following
maximum account fees:
Advisory Program Annual Percentage of Assets Charge
Asset Management 2.25% ($0 to $249,999)
1.90% ($250,000 to $499,999)
1.65% ($500,000 to $999,999)
1.40% ($1,000,000 +)
OMP 2.5%
PWP 2.5%
MWP 2.5%
Manager Access Select
Account fees are payable quarterly in advance.
See Item 5 for further information about fees.
3.0%
Transactions in LPL advisory program accounts are generally effected through LPL as the executing
broker/dealer. Assets held at another custodian will generally be executed by a different broker/dealer.
Neither the firm nor any investment advisor representative are registered or have an application
pending to register, as a futures commission merchant, commodity pool operator, a commodity trading
advisor, or a representative of the foregoing.
Financial Planning Services
Maryland Financial Group, Inc.,
through its investment advisor representatives, may provide personal
financial planning services to clients tailored to the individual needs of the client. These services may
include information and recommendations regarding tax planning, investment planning, retirement
planning, estate needs, business needs, education planning, life and disability insurance needs, long-
term care needs, and cash flow/budget planning. The services take into account information collected
from the client such as financial information and history from you including, but not limited to,
retirement and financial goals, investment objectives, investment horizon, financial needs, cash flow
analysis, cost of living needs, education needs, savings tendencies, and other applicable financial
information.
We may prepare a written financial plan and/or asset allocation addressing your needs. Financial
plans are based on the information that you disclose relative to your financial situation at the time. You
are advised that certain assumptions may be made with respect to interest and inflation rates and use
of past trends and performance of the market and economy. However, past performance is in no way
an indication of future performance.
We cannot offer any guarantees or promises that your financial goals and objectives will be met.
Further, you must continue to review any plan and update the plan based upon changes in your
financial situation, goals, or objectives or changes in the economy. The advice we offer maybe limited
and is not meant to be comprehensive. Therefore, you may need to seek the services of other
professionals such as an insurance adviser, attorney and/or accountant.
Fees for such services are negotiable and detailed in the client agreement.
Optional Portfolio Review of Financial Plans
In addition to providing a financial plan, we offer an optional portfolio review service. We will
periodically review the portfolio of your repositionable investment assets. These reviews will evaluate
your holdings with regard to changes necessary to keep the portfolio consistent with your investment
objectives and risk tolerance. We will promptly notify you should any investment changes are deemed
necessary.
We will not cause any transactions to be effected in the reviewed account. You are responsible for
acting on our recommendations at your sole discretion. You are responsible for notifying your adviser
representative if any transactions are executed in the reviewed account, or if your investment
objectives for the account change.
Hourly Consulting Services
We may provide consulting services on an hourly basis. These services may include advice regarding
tax planning, investment planning, retirement planning, estate planning, cash flow/budget planning,
business planning, education planning, and personal financial planning.
The services take into account information collected from the client such as financial status, investment
objectives and tax status, among other data. The investment advisor representatives may or may not
deliver to the client a written analysis or report as part of the services. The investment advisor
representatives tailor the hourly consulting services to the individual needs of the client based on the
investment objective chosen by the client. The engagement terminates upon final consultation with the
client.
Fees for such services are negotiable and detailed in the client agreement.
Third Party Advisory Services
Maryland Financial Group, Inc. has entered into agreements with various third-party advisers. Under
these agreements, Maryland Financial Group, Inc. offers clients various types of programs sponsored
by these advisers. All third-party investment advisers to whom Maryland Financial Group, Inc. will refer
clients will be licensed as investment advisers by their resident state and any applicable jurisdictions or
with the SEC.
Maryland Financial Group, Inc. will assist the client in selecting a particular third-party program.
Maryland Financial Group, Inc. receives compensation pursuant to its agreements with these third-
party advisers for introducing clients to these third-party advisers and for certain ongoing services
provided to clients.
This compensation is disclosed to the client in a separate disclosure document and is typically equal to
a percentage of the investment advisory fee charged by that third-party adviser or a fixed fee. The
disclosure document provided by Maryland Financial Group, Inc. will clearly state the fees payable to
Maryland Financial Group, Inc. and the impact to the overall fees due to these payments.
The compensation Maryland Financial Group, Inc. receives may differ depending on the agreement
with each third-party adviser. This creates a conflict of interest where Maryland Financial Group, Inc.
has an incentive to recommend a third-party adviser with more favorable compensation arrangements.
Since the independent third-party adviser may pay the fee for the investment advisory services of
Maryland Financial Group, Inc., the fee paid to Maryland Financial Group, Inc. is not negotiable, under
most circumstances.
Fees paid by clients to independent third-parties are established and payable in accordance with the
Form ADV Part 2 of each independent third-party adviser to whom Maryland Financial Group, Inc.
refers its clients, and may or may not be negotiable, as disclosed in the disclosure documents of the
third-party adviser.
Clients who are referred to third-party investment advisers will receive full disclosure, including
services rendered and fee schedules, at the time of the referral, by delivery of a copy of the relevant
third-party adviser's Form ADV Part 2 at the same time as the Form ADV Part 2 of Maryland Financial
Group, Inc.
In addition, if the investment program recommended to a client is a wrap fee program the client will
also receive the wrap fee brochure provided by the sponsor of the program. Maryland Financial Group,
Inc. will provide to each client all appropriate disclosure statements, including disclosure of solicitation
fees to Maryland Financial Group, Inc. and its advisory associates.
General - Advisory Services to Retirement Plans and Plan Participants
We offer various levels of advisory and consulting services to employee benefit plans ("Plan") and to
the participants of such plans ("Participants"). The services are designed to assist plan sponsors in
meeting their management and fiduciary obligations to Participants under the Employee Retirement
Income Securities Act ("ERISA"). Pursuant to adopted regulations of the U.S. Department of Labor, we
are required to provide the Plan's responsible plan fiduciary (the person who has the authority to
engage us as an investment adviser to the Plan) with a written statement of the services we provide to
the Plan, the compensation we receive for providing those services, and our status (which is described
below).
The services we provide to your Plan are described above, and in the service agreement that you have
previously signed. Our compensation for these services is described below, at Item 5, and in the
service agreement. We do not reasonably expect to receive any other compensation, direct or indirect,
for the services we provide to the Plan or Participants, unless the plan sponsor directs us to deduct our
fee from the plan or directs the plan record-keeper to issue payment for our fee out of the plan. If we
receive any other compensation for such services, we will (i) offset the compensation against our
stated fees, and (ii) we will promptly disclose the amount of such compensation, the services rendered
for such compensation and the payer of such compensation to you.
We are registered as an investment adviser with the United States Securities and Exchange
Commission and represent that we are not subject to any disqualification as set forth in Section 411 of
ERISA. In performing Fiduciary Services, we are acting as a fiduciary of the Plan as defined in Section
3(21) under the Employee Retirement Income Security Act ("ERISA").