Description of Services and Fees
William Loyd Gray, Jr., dba Goodpasture Gray is a registered investment adviser based in Nashville, Tennessee.
Mr. Gray is the sole owner and sole investment adviser representative. The firm operates as a sole proprietorship.
Mr. Gray has been providing investment advisory services under Goodpasture Gray since initial registration in
November 1997. The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your individual
needs. As used in this brochure, the words "we," "our," and "us" refer to William Loyd Gray, Jr., dba Goodpasture
Gray, and the words "you," "your," and "client" refer to you as either a client or prospective client of our firm.
Also, you may see the term Associated Person throughout this brochure. As used in this brochure, our Associated
Persons are our firm's officers, employees, and all individuals providing investment advice on behalf of our firm.
Portfolio Management Services
We offer discretionary and limited non-discretionary portfolio management services. Our investment advice is
tailored to meet your needs and investment objectives. If you retain our firm for portfolio management services,
we will meet with you to determine your investment objectives, risk tolerance, and other relevant information at
the beginning of our advisory relationship. We will use the information we gather to develop a strategy that
enables our firm to give you continuous and focused investment advice and/or to make investments on your
behalf. As part of our portfolio management services, we may customize an investment portfolio for you in
accordance with your risk tolerance and investing objectives. Once we construct an investment portfolio for you,
we will monitor your portfolio's performance on a continuous basis and will re-balance your portfolio as required
by changes in market conditions and your financial circumstances.
We strive to offer high-quality and personalized services. The extensive process for each client is as follows:
i. Determine your risk profile and investment objectives through an interview process and the completion
of a questionnaire.
ii. Set a relevant asset allocation policy for you from one of the many allocation models used by us.
iii. Diversify among asset classes and styles. Asset allocation policy is implemented by investing in a well-
diversified portfolio and is managed by institutional money management firms, not normally accessible
to you directly.
iv. Re-balance your portfolio. Re-balancing maintains the proper allocation to each asset class in the model.
Each portfolio is monitored on an ongoing basis to ensure that it remains consistent with the agreed-
upon asset allocation policy. If the relative value of investments in the portfolio varies enough to become
inconsistent with this policy, your account is rebalanced.
If you participate in our discretionary portfolio management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow us to determine the
specific securities, and the amount of securities, to be purchased or sold for your account without your prior
approval. Discretionary authority is typically granted by the portfolio management agreement you sign with our
firm, a limited power of attorney, or trading authorization forms. You may limit our discretionary authority (for
example, limiting the types of securities that can be purchased for your account) by providing our firm with your
restrictions and guidelines in writing. In limited circumstances, we may enter into non-discretionary
arrangements with you, where we must obtain your approval prior to executing any transactions on behalf of
your account.
Our fee for portfolio management services is based on a percentage of the assets we manage and is set forth in
the following fee schedule:
Assets Under Management Annual Fee
First $5 million 1.50%
Next $5 million 1.00%
Next $5 million 0.80%
Next $10 million 0.70%
Next $25 million 0.60%
Asset Over $50 million Negotiable
Our annual portfolio management fee is billed and payable quarterly in advance based on the market value of
your account on the last day of the previous quarter.
If the portfolio management agreement is executed at any time other than the first day of a calendar quarter,
our fees will apply on a pro rata basis, which means that the advisory fee is payable in proportion to the number
of days in the quarter for which you are a client. Our advisory fee is negotiable, depending on individual client
circumstances.
The fees charged are calculated as described above and are not charged based on the basis of a share of capital
gains upon, or capital appreciation of, the funds, or any portion of the funds of an advisory client (15 U.S.C. §80b-
5(a)(1)).
At our discretion, we may combine the account values of family members living in the same household to
determine the applicable advisory fee. For example, we may combine account values for you and your minor
children, joint accounts with your spouse, and other types of related accounts. Combining account values may
increase the asset total, which may result in your paying a reduced advisory fee based on the available
breakpoints in our fee schedule stated above.
We will deduct our fee directly from your account through the qualified custodian holding your funds and
securities. We will deduct our advisory fee only when the following requirements are met:
1. You provide our firm with written authorization permitting the fees to be paid directly from your account
held by the qualified custodian.
2. The qualified custodian agrees to send you a statement, at least quarterly, indicating all amounts
dispersed from your account including the amount of the advisory fee paid directly to our firm.
You may terminate the portfolio management agreement upon 30 days’ written notice to our firm. You will incur
a pro rata charge for services rendered prior to the termination of the portfolio management agreement, which
means you will incur advisory fees only in proportion to the number of days in the quarter for which you are a
client. If you have pre-paid advisory fees that we have not yet earned, you will receive a prorated refund of those
fees.
We encourage you to review the statements you receive from the qualified custodian. If you do not receive a
statement from the qualified custodian, contact the qualified custodian directly or call us for assistance.
We require a set-up fee of $375 for each separate client account. As such, a single client may pay multiple account
set-up fees. The set-up fee is payable in advance and is non-refundable. Since start-up, expenses are incurred
only as a result of you opening a new account or engaging us for an additional service, fees paid beyond this
initial set-up fee will be charged for the rendering of investment advice only. At our discretion, this fee may be
waived.
Rollover Services Disclosure
In conjunction with the advisory services offered, we may provide education or recommendations related to the
rollover of an employer sponsored retirement plan. A plan participant leaving employment has several options.
Each choice offers advantages and disadvantages, depending on desired investment options and services, fees
and expenses, withdrawal options, required minimum distributions, tax treatment, and the investor's unique
financial needs and retirement plans. The complexity of these choices may lead an investor to seek assistance
from us.
When our firm or our Associated Person(s) recommend an investor roll over plan assets into an Individual
Retirement Account (“IRA”), our Associated Person(s), and we may earn an asset-based fee as a result. However,
no compensation is received if assets are retained in the plan. Thus, we have an economic incentive to encourage
an investor to roll plan assets into an IRA. In most cases, your fees and expenses will increase because fees will
apply to assets rolled over to an IRA and ongoing services will be extended to these assets.
Further, you may incur other levels of fees and expenses, including, but not limited to, investment-related
expenses imposed by other service providers and mutual fund managers not affiliated with us, as well as other
fees and expenses charged by the custodian, third-party administrator, and/or record-keeper. We make no
representations or warranties relating to any costs or expenses associated with the services provided by any third
parties, and you understand that these fees are in addition to the fee paid to us for the rollover advice.
In cases where we provide you with rollover advice as defined by the Department of Labor, which may also
include setting up and/or completing the rollover transaction, we do not serve as a custodian, and we do not
provide
legal advice to you. In addition, we do not have any responsibilities or potential liabilities in connection
with assets not related to the rollover and investments that are not managed by us.
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or
the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make
money creates some conflicts with your interests. In accordance with various rules and regulations, we must act
in your best interest and we must not put our interests ahead of your interests. Additionally, we must: meet a
professional standard of care when making investment recommendations (give prudent advice); never put our
financial interests ahead of yours when making recommendations (give loyal advice); avoid misleading
statements about conflicts of interest, fees, and investments; follow policies, and procedures designed to ensure
that we give advice that is in your best interest; charge no more than is reasonable for our services; and, give you
basic information about any conflicts of interest.
We rely on all information you provide to us, whether financial or otherwise, without independent verification.
We request that you promptly notify us in writing of any material change in the financial and other information
provided to us, and promptly provide any such additional information as may be reasonably requested by us.
Due to the volatile and unpredictable nature of financial markets, we do not guarantee any future performance,
any specific level of performance, the success of any recommendations or strategies that we may take or
recommend for you, or the success of our overall recommendations. Investment recommendations are subject
to various market, currency, economic, political, and business risks, and investment decisions will not always be
profitable.
Financial Planning Services
Financial planning will typically involve providing a variety of advisory services to clients regarding the
management of their financial resources based on an analysis of their individual needs. If you retain our firm for
financial planning services, we will collect the pertinent data, conduct personal interviews with you, and utilize
financial planning software to create and present reports and a written financial plan to you. We will then provide
guidance with respect to the implementation of the plan, hold periodic meetings with you to review your
progress towards stated goals, review asset performance, recommend implementation services, update the
existing plan when applicable, and provide day-to-day consulting as needed.
Prior to engaging Goodpasture Gray to provide financial planning and consulting services, you will be required to
enter into a written agreement with us. The agreement will set forth the terms and conditions of the engagement
and will describe the scope of the services to be provided, as well as the fee that will be due from you.
Financial planning services are offered on an ongoing basis for a fixed fee ranging between $250 - $500 per
month. The agreed-upon fee is negotiable based on the facts and circumstances of your financial situation, the
complexity of the financial plan, and any additional agreed-upon services as set forth in the financial planning
agreement. Financial planning fees are payable directly to Goodpasture Gray through a third-party electronic
payment system with which you must authorize payment directly. Fees are payable in advance and are due on
the first day of each month. Fees will be prorated for any partial billing period.
The financial planning fees charged by Goodpasture Gray are solely for the preparation of the financial plan,
ongoing planning and consulting services as agreed upon in the financial planning agreement executed between
you and us and do not include any commissions that might be generated upon implementation of any securities
or insurance recommendations. In limited circumstances, the cost/time could potentially exceed the initial
estimate. In such cases, Goodpasture Gray will notify the client to negotiate an additional fee. Any change to the
fees will be amended in writing and signed by both you and us.
The recommendations and solutions are designed to assist you in achieving your stated desired goals subject to
periodic evaluation of the financial plan which may require revision to meet changing circumstances. Financial
plans are based on your financial situation based on the information provided to the firm. You should notify us
promptly of any change to your financial situation, goals, objectives, or needs.
You are under no obligation to act on our financial planning recommendations. Should you choose to act on any
of our recommendations, you are not obligated to implement the financial plan through any of our other
investment advisory services. Moreover, you may act on our recommendations by placing securities transactions
with any advisory, brokerage, insurance, or other professional services provider you choose.
Note: Information related to tax or legal consequences provided as part of a plan or consultation is for
informative purposes only. You are encouraged to contact your tax professionals or attorneys for tax or legal
advice.
Either you or we may terminate the financial planning agreement within 5 days of the date of acceptance without
penalty to you. Thereafter, you will incur a pro rata charge for bonafide advisory services actually rendered prior
to such termination. After the five-day period, either party may terminate the financial planning agreement by
providing written notice to the other party. Upon termination, any prepaid fees will be prorated to the date of
termination and any unearned portion will be refunded to you.
Hourly Consulting Services
In limited circumstances, you may only require advice on a single aspect of the management of your financial
resources. We offer general consulting services that address only those specific areas of interest or concern. For
hourly consulting services in which a financial plan is not presented, the fee will typically be payable upon
completion of the consultation.
We offer general consulting services for an hourly fee. We will provide advice related to specific matters,
including, but not limited to, retirement planning, risk assessment/management, education funding, investment
planning, estate planning, financial organization, or financial decision making/negotiation. Cash flow and debt
management consultations may also be provided. Consulting services are based on the financial information
disclosed by you to us at the time of the consultation.
We charge an hourly fee for advisory consulting services of $350 per hour. The fee is negotiable depending upon
the scope and complexity of the services requested and your specific circumstances. Typically, the fee is due
upon completion of the consulting session. However, payment arrangements may be negotiated on a case-by-
case basis.
We will only advise on the specific financial areas agreed upon with you pursuant to a separate written consulting
agreement which terminates upon completion of the consulting session. Under this arrangement, a written
financial plan will not be provided. You are under no obligation to act on our recommendations. If you elect to
act on any of these recommendations, you are under no obligation to implement the advice through our firm.
Types of Investments
We offer advice on various types of securities and we do not necessarily recommend one particular type of
security over another since each client has different needs and different tolerance for risk. Among other types of
investments, we may offer advice on equity securities, warrants, corporate debt securities (other than
commercial paper), municipal securities, mutual fund shares, United States government securities, options
contracts on securities, interests in partnerships investing in real estate and interests in partnerships investing in
oil and gas interests, limited partnerships investing in leasing and/or technology and in some cases, for qualified
clients, investments in hedge funds.
Additionally, we may advise you on any type of investment that we deem appropriate based on your stated goals
and objectives. We may also provide advice on any type of investment held in your portfolio at the inception of
our advisory relationship. You may request that we refrain from investing in particular securities or certain types
of securities. You must provide these restrictions to our firm in writing.
Assets Under Management
As of December 31, 2023, we provided continuous management services for approximately $192,265,777 in
client assets on a discretionary basis. We did not have any non-discretionary assets under management.