New Age Alpha Advisors, LLC (“NAAA”) is an investment adviser that seeks to manage assets
for private funds, institutional investors, and high net worth individuals so as to achieve expected
returns using a proprietary investment methodology. NAAA is a Delaware limited liability
company that was formed on August 9, 2018 and is registered with the U.S. Securities and
Exchange Commission (“SEC”) as an investment adviser. Registration with the SEC does not
imply a certain level of skill or training. New Age Alpha LLC is the sole owner of NAAA. New
Age Alpha LLC is owned by Six A, LLC, JALT Investment, LLC, and Versorgungswerk der
Zahnärztekammer Berlin K.d.ö.R. (through its wholly-owned subsidiary, VZB-ABB LLC).
Armen Arus is the majority owner of Six A, LLC and Julian Koski is the majority owner of JALT
Investment, LLC.
NAAA provides investment advisory services, primarily focused on implementing equity, fixed
income, and environmental, social and governance (“ESG”) asset management strategies using a
proprietary investment methodology. NAAA provides discretionary advisory services to certain
unregistered funds (each a “Fund” and collectively the “Funds”) and provides discretionary sub-
advisory services whereby other investment advisers may hire NAAA to manage a portion of their
individual client’s portfolios or funds using NAAA’s proprietary investment methodology.
NAAA also offers services to institutional investors and high net worth individuals through
separately managed accounts (“SMAs”). NAAA typically provides advisory services to clients in
an agency capacity pursuant to an investment management agreement (“IMA”) between the client
and NAAA by which each client generally grants to NAAA full discretion to manage their
investment assets.
NAAA manages the New Age Alpha Master Fund SPC, Ltd., a hedge fund organized as an
exempted company incorporated with limited liability and registered as a Segregated Portfolio
Company under the laws of the Cayman Islands. New Age Alpha Master Fund SPC, Ltd. is the
master fund in a master-feeder arrangement. It has two (2) feeder funds: (1) New Age Alpha Fund,
LP, an onshore feeder fund organized under the laws of the state of Delaware, and (2) New Age
Alpha Fund SPC, Ltd., an offshore feeder fund organized under the laws of the Cayman Islands
(collectively, the “Master-Feeder Hedge Funds”). NAAA provides discretionary investment
advisory services to the Master-Feeder Hedge Funds consistent with the investment objectives,
strategies, and any applicable investment restrictions described in each Fund’s Private Placement
Memorandum or other applicable offering documents. New Age Alpha Fund SPC, Ltd. has two
segregated portfolios.
NAAA provides sub-advisory services to Funds that are domiciled in South Africa and
Luxembourg. NAAA has discretion to manage these Funds consistent with the investment
objectives, strategies, and any applicable investment restrictions described in each Fund’s
applicable offering documents.
NAAA provides sub-advisory services via its direct and custom indexing investment products
(“direct indexing”) through a proprietary technology system called Systematic Personal Asset
Customization Engine (“SPACE”). SPACE is only available to other investment professionals,
such as registered investment advisers, to utilize on their client’s or on their own behalf. In some
cases, NAAA provides sub-advisory services to accounts on SPACE and in those circumstances,
it is responsible for the management of the investment objectives and policies of each account,
which includes investment discretion and responsibility for executing the trades. The principal
advisers maintain both the initial and ongoing day-to-day relationship with the underlying client,
including initial and ongoing determination of client suitability for NAAA’s designated investment
strategies and/or programs. In performing its services, NAAA shall not be required to verify any
information received from the client or from the client’s other professionals and is expressly
authorized to rely thereon.
For clients setting up a SMA, NAAA employs a disciplined investment process that begins with
an assessment of each client’s objectives, return expectations, risk tolerance, and investment
constraints based upon information provided by each client (the “Investment Objectives”). NAAA
works together with each SMA client to establish the client’s initial Investment Objectives and to
make sure they are tailored to the client’s specific needs. During this process, and afterward by
providing written notice to NAAA, the SMA client may modify the Investment Objectives or
impose restrictions on investing in certain securities or certain types of securities. For example,
SMA clients may place restrictions on NAAA’s ability to use leverage or to invest in specific
securities or types of securities. The SMA client’s Investment Objectives will be memorialized by
NAAA and documented in writing prior to implementation of an investment strategy. NAAA will
utilize the Investment Objectives to determine the appropriate
target asset allocation and the
discretionary management of the SMA client’s assets on an ongoing basis. The Investment
Objectives will be reviewed and approved by the client at the inception of the relationship and will
be reviewed and discussed periodically over time, but no less frequently than annually. Clients
must notify NAAA should there be any changes to their financial circumstances, needs, objectives
and/or tolerance for risk or other circumstances relevant to management of their account(s).
For Fund clients, NAAA maintains compliance procedures designed to ensure that Fund assets are
invested in compliance with the investment objectives, strategies, and any applicable investment
restrictions described in each Fund’s applicable offering documents, as amended or supplemented,
and with any policies, guidelines, instructions and procedures approved by the Fund’s
management, Board of Trustees, Board of Directors, or other governing body and provided to
NAAA.
NAAA may license its proprietary investment methodology, including the use of its Indices, to
other third parties which may include investment advisers. The licensing agreements with the
investment advisers will allow the investment adviser to use and implement the methodology as
part of its advisory services. NAAA may also license access to SPACE to other investment
professionals, such as registered investment advisers. In these situations, NAAA would not be
providing advisory services to the clients of the investment adviser who is utilizing the
methodology or SPACE.
NAAA may also prepare written commentary on general market conditions that is not specifically
tailored to any particular client’s needs. The commentary is prepared to educate and inform current
and prospective clients, consultants, and other business contacts about market conditions or trends
that NAAA may consider of interest. NAAA does not charge a fee for providing this written
commentary.
NAAA does not participate in any wrap fee program.
NAAA intends to primarily manage client accounts on a discretionary basis. Managing accounts
on a discretionary basis means that NAAA is authorized to buy and sell securities in these accounts
without transaction-by-transaction authorization from the client. NAAA may also agree to manage
accounts in a non-discretionary manner on a case-by-case basis. With a non-discretionary account,
NAAA will advise clients on purchasing, selling, holding, valuing, or exercising rights with respect
to particular investments, but will not have discretion to execute purchases or sales on behalf of
the client without the specific instruction of the client. In non-discretionary accounts, the client
will make the final determination as to whether to act on such recommendations.
As noted in this brochure, NAAA can provide services to SMA accounts and through direct
indexing accounts in SPACE. However, as of the date of this brochure, NAAA does not have any
SMA or direct indexing clients or assets.
As of December 31, 2022, NAAA was managing $131,431,240 of Regulatory Assets Under
Management on a discretionary basis and $0 of assets on a non-discretionary basis.
Assets Under Advisement
In addition to its Regulatory Assets Under Management, NAAA also provides certain additional
services to clients which are non-discretionary in nature (the “Advisement Services”). The assets
that NAAA advises pursuant to its Advisement Services (the “Assets Under Advisement”) are not
considered Regulatory Assets Under Management by the SEC.
Assets Under Advisement refer to assets on which NAAA provides advice or consultation but for
which it does not have discretionary authority or does not ultimately arrange or effectuate securities
transactions. Assets advised under the following situations are included in NAAA’s Assets Under
Advisement:
• NAAA has entered into an arrangement pursuant to which it creates model indexes for
an asset manager platform. Those advisers that subscribe to that asset manager platform
are permitted to access NAAA’s model indexes and invest their client’s assets following
NAAA’s model indexes. NAAA is responsible for establishing the model indexes and
for periodically updating the model indexes.
• NAAA will be entering into separate index licensing arrangements pursuant to which
NAAA will create and curate indexes for individual institutional clients for managing
their portfolios. NAAA is responsible for establishing the model indexes and for
periodically updating the model indexes.
• NAAA has also entered into a separate arrangement pursuant to which it provides its
model indexes, Expectation Risk FactorTM (f/k/a Human Factor) algorithm
methodology, RiskSelect® Methodology, asset allocation services, and training and
support on this use of its services to another advisory firm.
Fees charged for the Advisement Services are negotiable and may differ from the fees charged by
NAAA for investment advisory services. As of December 31, 2022, NAAA’s total Assets Under
Advisement was $1,563,193,251.