New Age Alpha Advisors, LLC (“NAA”) is an investment adviser that seeks to manage assets for
private funds, institutional investors, and high net worth individuals so as to achieve expected
returns using a proprietary investment methodology. NAA is a Delaware limited liability company
that was formed on August 9, 2018 and is registered with the U.S. Securities and Exchange
Commission (“SEC”) as an investment adviser. Registration with the SEC does not imply a certain
level of skill or training. New Age Alpha LLC is the sole owner of NAA. New Age Alpha LLC is
owned by Six A, LLC, JALT Investments, LLC, and Versorgungswerk der Zahnärztekammer
Berlin K.d.ö.R. (through its wholly-owned subsidiary, VZB-ABB LLC). Armen Arus is the
majority owner of Six A, LLC and Julian Koski is the majority owner of JALT Investments, LLC.
NAA provides investment advisory services, primarily focused on implementing equity, fixed
income, and environmental, social and governance (“ESG”) asset management strategies using a
proprietary investment methodology. NAA provides discretionary advisory services to certain
unregistered funds (each a “Fund” and collectively the “Funds”) and provides discretionary sub-
advisory services whereby other investment advisers may hire NAA to manage a portion of their
individual client’s portfolios or funds using NAA’s proprietary investment methodology. NAA
also offers services to institutional investors and high net worth individuals through separately
managed accounts (“SMAs”). NAA typically provides advisory services to clients in an agency
capacity pursuant to an investment management agreement (“IMA”) between the client and NAA
by which each client generally grants to NAA full discretion to manage their investment assets.
NAA manages the New Age Alpha Master Fund SPC, Ltd., a hedge fund organized as an exempted
company incorporated with limited liability and registered as a Segregated Portfolio Company
under the laws of the Cayman Islands. New Age Alpha Master Fund SPC, Ltd. is the master fund
in a master-feeder arrangement. It has two (2) feeder funds: (1) New Age Alpha Fund, LP, an
onshore feeder fund organized under the laws of the state of Delaware, and (2) New Age Alpha
Fund SPC, Ltd., an offshore feeder fund organized under the laws of the Cayman Islands
(collectively, the “Master-Feeder Hedge Funds”). NAA provides discretionary investment
advisory services to the Master-Feeder Hedge Funds consistent with the investment objectives,
strategies, and any applicable investment restrictions described in each Fund’s Private Placement
Memorandum or other applicable offering documents. New Age Alpha Fund SPC, Ltd. has two
segregated portfolios.
NAA provides sub-advisory services via its direct and custom indexing investment products
(“direct indexing”) through a proprietary technology system called Systematic Personal Asset
Customization Engine (“SPACE”). SPACE is only available to other investment professionals,
such as registered investment advisers, to utilize on their client’s or on their own behalf. In some
cases, NAA provides sub-advisory services to accounts on SPACE and in those circumstances, it
is responsible for the management of the investment objectives and policies of each account, which
includes investment discretion and responsibility for executing the trades. The principal advisers
maintain both the initial and ongoing day-to-day relationship with the underlying client, including
initial and ongoing determination of client suitability for NAA’s designated investment strategies
and/or programs. In performing its services, NAA shall not be required to verify any information
received from the client or from the client’s other professionals and is expressly authorized to rely
thereon.
For clients setting up a SMA, NAA employs a disciplined investment process that begins with an
assessment of each client’s objectives, return expectations, risk tolerance, and investment
constraints based upon information provided by each client (the “Investment Objectives”). NAA
works together with each SMA client to establish the client’s initial Investment Objectives and to
make sure they are tailored to the client’s specific needs. During this process, and afterward by
providing written notice to NAA, the SMA client may modify the Investment Objectives or impose
restrictions on investing in certain securities or certain types of securities. For example, SMA
clients may place restrictions on NAA’s ability to use leverage or to invest in specific securities or
types of securities. The SMA client’s Investment Objectives will be memorialized by NAA and
documented in writing prior to implementation of an investment strategy. NAA will utilize the
Investment Objectives to determine the appropriate target asset allocation and the discretionary
management of the SMA client’s assets on an ongoing basis. The Investment Objectives will be
reviewed
and approved by the client at the inception of the relationship and will be reviewed and
discussed periodically over time, but no less frequently than annually. Clients must notify NAA
should there be any changes to their financial circumstances, needs, objectives and/or tolerance
for risk or other circumstances relevant to management of their account(s).
For Fund clients, NAA maintains compliance procedures designed to ensure that Fund assets are
invested in compliance with the investment objectives, strategies, and any applicable investment
restrictions described in each Fund’s applicable offering documents, as amended or supplemented,
and with any policies, guidelines, instructions and procedures approved by the Fund’s
management, Board of Trustees, Board of Directors, or other governing body and provided to
NAA.
NAA may license its proprietary investment methodology, including the use of its Indices, to other
third parties which may include investment advisers. The licensing agreements with the
investment advisers will allow the investment adviser to use and implement the methodology as
part of its advisory services. NAA may also license access to SPACE to other investment
professionals, such as registered investment advisers. In these situations, NAA would not be
providing advisory services to the clients of the investment adviser who is utilizing the
methodology or SPACE.
NAA may also prepare written commentary on general market conditions that is not specifically
tailored to any particular client’s needs. The commentary is prepared to educate and inform current
and prospective clients, consultants, and other business contacts about market conditions or trends
that NAA may consider of interest. NAA does not charge a fee for providing this written
commentary.
NAA does not participate in any wrap fee program.
NAA intends to primarily manage client accounts on a discretionary basis. Managing accounts on
a discretionary basis means that NAA is authorized to buy and sell securities in these accounts
without transaction-by-transaction authorization from the client. NAA may also agree to manage
accounts in a non-discretionary manner on a case-by-case basis. With a non-discretionary account,
NAA will advise clients on purchasing, selling, holding, valuing, or exercising rights with respect
to particular investments, but will not have discretion to execute purchases or sales on behalf of
the client without the specific instruction of the client. In non-discretionary accounts, the client
will make the final determination as to whether to act on such recommendations.
As noted in this brochure, NAA can provide services to SMA accounts and through direct indexing
accounts in SPACE. However, as of the date of this brochure, NAA does not have any SMA or
direct indexing clients or assets.
As of January 31, 2024, NAA was managing $195,933,419 of Regulatory Assets Under
Management on a discretionary basis and $0 of assets on a non-discretionary basis.
Assets Under Advisement
In addition to its Regulatory Assets Under Management, NAA also provides certain additional
services to clients which are non-discretionary in nature (the “Advisement Services”). The assets
that NAA advises pursuant to its Advisement Services (the “Assets Under Advisement”) are not
considered Regulatory Assets Under Management by the SEC.
Assets Under Advisement refer to assets on which NAA provides advice or consultation but for
which it does not have discretionary authority or does not ultimately arrange or effectuate securities
transactions. Assets advised under the following situations are included in NAA’s Assets Under
Advisement:
• NAA has entered into an arrangement pursuant to which it creates model indexes for an
asset manager platform. Those advisers that subscribe to that asset manager platform
are permitted to access NAA’s model indexes and invest their client’s assets following
NAA’s model indexes. NAA is responsible for establishing the model indexes and for
periodically updating the model indexes.
• NAA will be entering into separate index licensing arrangements pursuant to which
NAA will create and curate indexes for individual institutional clients for managing
their portfolios. NAA is responsible for establishing the model indexes and for
periodically updating the model indexes.
• NAA has also entered into a separate arrangement pursuant to which it provides its
model indexes, Expectation Risk FactorTM (f/k/a Human Factor) algorithm
methodology, RiskSelect® Methodology, asset allocation services, and training and
support on this use of its services to another advisory firm.
Fees charged for the Advisement Services are negotiable and may differ from the fees charged by
NAA for investment advisory services. As of January 31, 2024, NAA’s total Assets Under
Advisement was $1,697,675,217.