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Adviser Profile

As of Date 03/28/2024
Adviser Type - Large advisory firm
Number of Employees 7 -12.50%
of those in investment advisory functions 5 -16.67%
Registration SEC, Approved, 7/24/2020
Other registrations (2)
Former registrations

SONOMA BRANDS PARTNERS II, LLC

AUM* 340,099,360 -2.67%
of that, discretionary 340,099,360 -2.67%
Private Fund GAV* 266,282,838 -24.68%
Avg Account Size 37,788,818 8.14%
SMA’s No
Private Funds 9 1
Contact Info (70 xxxxxxx
Websites

Client Types

- Pooled investment vehicles

Advisory Activities

- Portfolio management for pooled investment vehicles

Compensation Arrangments

- A percentage of assets under your management
- Performance-based fees

Recent News

Reported AUM

Discretionary
Non-discretionary
357M 306M 255M 204M 153M 102M 51M
2020 2021 2022 2023

Private Funds



Employees

Private Funds Structure

Fund Type Count GAV
Fund TypePrivate Equity Fund Count9 GAV$266,282,838

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Brochure Summary

Overview

The Adviser, a Delaware limited liability company, is based in Sonoma, California, together (where the context permits) with its affiliated general partners of the Funds and other affiliates that provide advisory services to and/or receive advisory fees from the Funds. Such affiliates are currently and would typically be under common control with Sonoma Brands and possess a substantial identity of personnel and/or equity owners with Sonoma Brands. The Adviser provides investment supervisory services to pooled investment vehicles (each a “Fund”, or collectively the “Funds” or “Clients”) that are exempt from registration under the Investment Company Act of 1940, as amended (the “1940 Act”) and whose securities are not registered under the Securities Act of 1933, as amended (the “Securities Act”). The Adviser provides growth and expansion capital to both early-stage and established consumer brands. The Funds typically target equity investments of approximately $5 million to $15 million in high-growth branded consumer companies with annual revenues between $5 million and $30 million. Sonoma Brands believes this represents an attractive opportunity in the marketplace not well served by traditional private equity firms that have raised increasingly larger funds that tend to focus on larger investments in more mature businesses. Sonoma Brands will focus on growth-stage consumer brands, with an emphasis on food and beverage, personal care, household and pet, but will also evaluate opportunities in adjacent consumer categories on an opportunistic basis. The Adviser provides investment supervisory services to each Fund in accordance with the limited partnership agreement (or analogous organizational document) of such Fund or separate investment and advisory, investment management or portfolio management agreements (each, an “Advisory Agreement”). Investment advice is provided directly
to the Funds, subject to the discretion and control of the applicable general partner, and not individually to the investors in the Funds. Services are provided to the Funds in accordance with the advisory agreements with the Funds and/or organizational documents of the applicable Fund. Investment restrictions for the Funds, if any, are generally established in the organizational or offering documents of the applicable Fund, advisory agreements and/or side letter agreements negotiated with investors in the applicable Funds (the organizational and offering documents, advisory agreements and side letters referred to herein as a Funds’ “Governing Documents”). The Adviser may enter and has entered into side letters or other similar agreements with certain investors that have the effect of establishing rights under, supplementing or altering a Funds’ partnership agreement or an investor’s subscription agreement. Such rights or alterations could be regarding economic terms, fee structures, excuse rights, information rights, investment limitations, co-investment rights, or transfer rights, among others. For the most part, any rights established, or any terms altered or supplemented will govern only the investment of the specific investor and not the terms of a Fund as whole. Certain additional rights but not all rights, terms or conditions may be elected by certain sizeable investors with “most favored nations” rights pursuant to a Funds’ limited partnership agreement. The information provided in this Brochure about the investment advisory services provided by the Adviser is qualified in its entirety by reference to the Governing Documents. Sonoma Brands was formed in 2017 and is wholly owned by Jonathan Sebastiani. The Adviser manages a total of $357,025,399 of Client assets as of December 31, 2023, all of which is managed on a discretionary basis.